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22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Dig deeper: 3 traits of an effective marketing CRM product owner Optimizing marketing performance Where are your contacts coming from?

Health 127
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7 AI Automation Examples that Will Streamline Your Marketing Strategy

Hubspot Marketing

For example, lets say I visit the website of my favorite shoe store, DSW, and Im greeted by an automated pop-up asking for my name and email address in exchange for 10% off my next purchase. That information would then be sent to a CRM and would be used for target email campaigns that turn me into a new consistent customer.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

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How to Leverage Email Marketing + SMS for Maximum Engagement

Vertical Response

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. Why Combine Email Marketing and SMS?

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How Petco boosted emails and customer experience with a new CRM

Martech

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. In the first two years of implementation, email opens rose 30% and click rates jumped 50%. They got it. Here’s what they did. “We Image: Petco. Get MarTech! In your inbox.

CRM 119
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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Again, go back to your CRM data.

Health 93
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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. However, one of the challenges is that 51% of marketers need two weeks or more to create a single email.