Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.

Branding 87

Branding CRM Email Marketing Analytics 87

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 145

Email Marketing Marketers Marketing Key Performance Indicator 145

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt.

Email Marketing 111

Email Marketing eCommerce Thought Leadership Copywriting 111

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. Are email list growth hacks scalable for larger businesses?

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Litmus

MARCH 29, 2022

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy.

Email Marketing 95

Email Marketing Marketers Marketing B2C 95

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 123

Email Marketing Price eCommerce User-Generated 123

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. What is the Best Email Automation Platform?

Customer 52

Customer CRM User-Generated Transform 52

Lynton Web

MAY 8, 2025

Nutrition guides supporting overall wellness complement your physical activity offerings, creating a holistic approach to health that distinguishes your center. These resources can serve as lead magnets, requiring email sign-up for access while demonstrating your expertise and commitment to community wellness.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Use Insider

NOVEMBER 18, 2024

During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function. It’s not just a saying, but we’re driving real business growth and results in line with it.

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

MAY 2, 2019

Some of the most popular plugins available on WordPress are for email marketing and newsletters. With an email plugin, you can generate leads, segment your contacts, and nurture them into customers -- all within WordPress. Email Subscribers and Newsletters is also serious about the health of your email lists.

Health 145

Health User-Generated CRM Email Marketing 145

Hootsuite

OCTOBER 20, 2020

The Avidia team is also launching a new customer relationship management (CRM) system that will enable them to quickly contact customers and follow up when they spot a negative review or critical post on social media. The employee advocacy program at Ochsner Health System has 300 brand ambassadors and a 40% adoption rate.

Transform 142

Transform Customer Health Communications 142

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Dig deeper: 6 key email programs to optimize before Q4 Loyalty email campaigns Loyalty is relatively untapped territory in email campaigns.

eCommerce 126

eCommerce Shipping Health CRM 126

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email Deliverability Roundup: How to Ensure Your Beautifully Crafted Emails Hit the Inbox.

CRM 107

CRM Email Marketing Finance Education 107

Martech

MARCH 28, 2023

This feature can also analyze data to help your sales reps identify accounts with the highest prospective revenue returns while keeping your teams updated on the health of their accounts. Salesforce CDP Customer Data Platforms (CDPs) aggregate data from different sources such as CRM, email marketing and social media.

Health 108

Health CRM Analytics Promotion 108

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation? Why use marketing automation?

CRM 135

CRM Marketers Marketing Customer Journey 135

Litmus

DECEMBER 15, 2021

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Anne Tomlin, Founder of Emails Y’all and Email Loot. Jen Capstraw, Co-Founder of Women of Email. Jaina Mistry, Senior Manager of Email Marketing at Litmus. Best B2B Email.

B2C 110

B2C Food Email Marketing Health 110

Sprout Social

SEPTEMBER 19, 2023

Feldman describes marketing business intelligence (BI) as: “The accumulation of data from all of your external channels.” For example, marketing BI originates from a variety of places including social content performance data, social listening insights , website analytics, email marketing metrics and more.

Customer 143

Customer Customer Acquisition Key Performance Indicator Customer Journey 143

Calvyn Lee Blog

NOVEMBER 24, 2023

According to recent research, channels delivering the highest ROI include: Organic Search Content Marketing Paid Search This corroborates the importance of an integrated SEO and content strategy closely tied to high-value search queries and topics.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Lynton Web

JUNE 17, 2024

HubSpot has long been a cornerstone in CRM and marketing, providing businesses with the tools to attract, engage, and delight customers. Its user-friendly interface and robust features make it a favorite among marketers and sales teams alike. Personalizing outreach via email sequences and customized messaging based on behavior.

CRM 98

CRM User-Generated eCommerce Analytics 98

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM.

CRM 54

CRM Management Transform User-Generated 54

Litmus

NOVEMBER 9, 2020

2020 has been the catalyst for massive changes in the email marketing world. But what do the trends of 2020 mean for marketers moving forward? And how have those trends changed in response to a global pandemic, social and economic upheaval, and email’s changing role in people’s lives? Cristal: In short: stay connected.

Law 122

Law Marketing Automation Platform Health User-Generated 122

Customers.ai

NOVEMBER 14, 2023

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification? How Do I Identify Visitors on My Site?

User-Generated 123

User-Generated Health B2C Analytics 123

Litmus

OCTOBER 15, 2024

Contextual and behavioral targeting can unlock the full potential of your email personalization tools , making every message more relevant and engaging. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.

Health 74

Health Retail eCommerce CRM 74

Lusha

NOVEMBER 18, 2024

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. For example: Instead of manually entering data into many systems, a RevOps team can use one main CRM that connects with other tools.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Acquisition 40

Hubspot Marketing

MAY 11, 2020

Second, by centralizing all of our customer interactions in a shared CRM, we're able to see what communications customers are getting and roll out adjustments quickly to marketing, sales, and service. No one team can manage a company-wide content audit alone. Creating New Content in Times of Crisis.

Content Marketing 145

Content Marketing Marketers Marketing Communications 145

Martech

OCTOBER 18, 2021

“The marketing backlog evolves as new information is learned,” writes Stacey. “So So by getting in a regular rhythm of refining your team’s backlog, you can maintain great backlog health.”. Meeting customer expectations, breaking up these segments, and bringing them together can be demanding for marketers. Read more here.

Transform 111

Transform Shoppers Law User-Generated 111

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health.

Market Research 111

Market Research Gen Z Price B2C 111

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Measuring performance data across your social networks, and integrating listening data, enables you to get the big picture of your brand’s health quickly. Key features: Bot Builder: Create chatbots to automate your customer support.

Analytics 116

Analytics Health Management Advertisers 116

Duct Tape Marketing

JANUARY 6, 2014

Perhaps you need to commit to spending 2 extra hours per week on your health and nutrition. Your health, your family, your business, your charitable community, and the world will all be better if you do. Related posts: Create Your Marketing Calendar Today Get this year started on the right foot. 2014 is around the corner.

Health 72

Health CRM Marketing Plan Marketing Strategy 72

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. However, one of the challenges is that 51% of marketers need two weeks or more to create a single email.

Management 82

Management Marketers Marketing CRM 82

Litmus

OCTOBER 15, 2024

Contextual and behavioral targeting can unlock the full potential of your email personalization tools , making every message more relevant and engaging. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.

Health 52

Health Retail eCommerce CRM 52

Customers.ai

MARCH 16, 2023

For instance, a marketer might use Mixmax to send targeted email campaigns, track their performance, and optimize their email strategy based on the data collected. It provides a suite of features for recording and sending video emails, as well as tracking their performance. Save my Free Seat!

CRM 75

CRM User-Generated Management Communications 75

Vertical Response

APRIL 26, 2024

By developing a set of relevant KPIs, your marketing team can ensure that every creative burst and strategic thrust leads towards measurable growth and enhanced customer engagement. Without these components, KPIs can become mere numbers that lack the power to influence real-time decisions and drive marketing success.

Shipping 74

Shipping Key Performance Indicator Marketers Marketing 74

Martech

MAY 20, 2024

A data collection CDP is ideal for businesses that need to create a reliable single customer record using data from websites, CRM, mobile apps, offline data sources and third-party systems. Ensure data is accurate, complete and complies with health data regulations like HIPAA. Marketing automation can cause no end of headaches.

CRM 70

CRM Retail Fashion Analytics 70

Customers.ai

MARCH 27, 2023

Marketers can use Act-On to create targeted email campaigns based on customer behavior, such as abandoned cart reminders or upsell opportunities based on purchase history. BombBomb BombBomb is a video email marketing platform that enhances business communication and connections with customers.

CRM 71

CRM Marketing Automation Platform User-Generated Outbound Marketing 71

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. What is the Best Email Automation Platform?

Customer 52

Customer CRM User-Generated Transform 52

Lynton Web

NOVEMBER 3, 2022

If you’re shopping around for a new CRM/CMS, there are so many options to choose from — how can you possibly know if you’re picking the right one? A good CRM/CMS will help streamline your workflows all in one place, rather than bouncing around to several different pieces of your tech stack. Let’s look at all your options with HubSpot.

CRM 52

CRM Health User-Generated Place 52