SocialPilot

JANUARY 8, 2025

When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Zoho Social offers a range of pricing plans designed to suit different user levels, but how well does it deliver on its promises? Zoho Social pricing plans provide options from basic plans to full-scale agency solutions.

Price 85

Price Non-Profit Analytics User-Generated 85

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Pricing : Starts at $19.79/month

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

Branding 81

Branding Price CRM Marketers 81

Lynton Web

AUGUST 6, 2024

HubSpot's recent update to a seat-based pricing model across all Hubs and subscription tiers offers unprecedented flexibility and control over your CRM investment. Core Seats: The Foundation of Your HubSpot Experience Core Seats form the backbone of HubSpot's new pricing model. Free Tools: Yes, that's right!

Price 52

Price CRM Finance Analytics 52

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research 119

Market Research B2C Marketers Marketing 119

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Those marketers replacing commercial martech applications were more likely to cite costs. Source: 2024 MarTech Replacement Survey.

Marketing Automation Platform 114

Marketing Automation Platform CRM Price Marketers 114

Hubspot Marketing

JULY 12, 2024

out of 5 Price: Pricing only available through demo Free trial: No 2. out of 5 Price: Starts at free, paid plans start at $19/mo. The second coolest feature is the integration that automatically adds new members to your HubSpot CRM when someone joins your community. out of 5 Price: The Community plan starts at $41/mo.

Management 97

Management CRM Price Analytics 97

Hubspot Marketing

SEPTEMBER 11, 2024

There are a lot of great recruiting tools on the market, so here’s a high-level list identifying the basics of the tool, what stood out to me about the software, and the pricing information. iCIMS iCIMS offers a broad range of capabilities and applications, from a career suite to job postings management to a CRM. The Paradox.ai

Price 121

Price CRM User-Generated Analytics 121

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 103

User-Generated Price Marketers Marketing 103

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for branded storefronts and tools to manage products and prices. Why we care. A closer look. Processing.

eCommerce 117

eCommerce Transform CRM Price 117

Martech

JULY 11, 2024

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Data integration and management Data is the cornerstone of marketing automation.

CRM 102

CRM Marketing Automation Platform User-Generated Price 102

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. Early on, marketers were mostly chasing efficiency and speed.

CRM 120

CRM Marketers Marketing Price 120

SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. to 6%, and nearly half of consumers now list rising prices as their primary concern. Data as the foundation for strategy In todays volatile market, data isnt just an operational tool its a strategic imperative.

Millennials 83

Millennials Price CRM Marketers 83

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 118

Analytics Price PR CRM 118

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As with any popular market, consolidation and investment in the B2B data space have been significant, with larger platforms acquiring data providers to enhance their offerings.

Marketing Plan 104

Marketing Plan Marketing Automation Platform Price Marketers 104

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. Through this systematic approach, you create a framework that assigns point values to crucial pieces of criteria, properties, and behavioral actions that contacts take within your CRM. We see it a lot.

Transform 98

Transform Whitepaper CRM Price 98

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Martech

AUGUST 19, 2024

So I looked into what they are and how marketers can mitigate their impact. Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. Project management tools come to mind.

Price 120

Price Health CRM Retail 120

Martech

FEBRUARY 20, 2025

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. So why is so much marketing focused on leads or entire accounts as a single unit? However, B2B marketing practices have evolved dramatically in recent years, often outpacing the capabilities of martech tools.

CRM 103

CRM Marketers Marketing Price 103

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Pricing: Free plan available.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 128

User-Generated Food Transform Marketers 128

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 84

Transform Marketers Marketing Gen Z 84

Customers.ai

NOVEMBER 25, 2024

Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce. Here’s how these integrations turn a good strategy into an unstoppable one.

eCommerce 89

eCommerce Price Customer Journey CRM 89

SocialPilot

APRIL 3, 2025

Number of Reviews 161 Overall Star Rating Ease of Use Quality of Support Ease of Setup Minimum Pricing $89/Month Review Management Social Media Management Best For Service-Based Businesses, Mid-Size Businesses, and Large Enterprises. Once locations were verified, it allowed my company to respond to reviews in all markets. Stephen J.

Price 55

Price Non-Profit User-Generated Analytics 55

The Marketing Operations Leader

APRIL 8, 2025

Hear directly from the founders and marketers who understand your world. Here are the Core Components of Go-To-Market (GTM) Technology. Here are the Core Components of Go-To-Market (GTM) Technology. Most marketers never build a sunset policy. Brought to you by Humans of Martech. That’s a problem.

CRM 130

CRM Health Price Analytics 130

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

Whitepaper 97

Whitepaper Branding Performance Marketing Finance 97

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO 106

CMO Real Estate CRM Price 106

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. Pricing hasn’t yet been announced. So, clearly, the platform has a lot of potential for B2B marketers. Why we care.

CRM 124

CRM Customer Acquisition User-Generated Price 124

The Marketing Operations Leader

MARCH 20, 2025

In this edition: 6 Ways GTM Teams Can Measure Operations Effectiveness The 9 Crucial Reports of the Chief Revenue Officer Podcast Interview With Meta Martech Leader Exclusive For Paid Subscribers : Things I Would Never Do Again as a Marketing Ops Leader Will You Be in Phoenix for Forrester B2B Summit?

Price 130

Price CRM Personalized Marketing Customer 130

Hubspot Marketing

MAY 30, 2025

Improved Marketing and Sales Alignment One of the most potent benefits Ive seen firsthand is how journey mapping breaks down silos between marketing and sales teams. I've helped customers redirect significant portions of their marketing spend based on journey map insights, resulting in dramatically improved conversion rates.

CRM 105

CRM Customer Journey B2C Product 105

SocialPilot

APRIL 28, 2025

While it offers valuable features like review collection and reputation management, its pricing structure can feel complex and expensive. This raises the questiondoes Trustpilots pricing justify the investment? Overview of Trustpilot Pricing Trustpilot pricing is divided into four tiers designed for businesses of different sizes.

Price 45

Price Non-Profit Analytics Management 45

SocialPilot

JANUARY 6, 2025

Nearly as influential as word-of-mouth marketing, these reviews can instill confidence and trust in prospective clients. There are a plethora of review management platforms and automation tools available in the market, such as SocialPilot Reviews, Birdeye, Podium, and more. So, lets begin. Why Automate Google Reviews?

CRM 110

CRM Management User-Generated Price 110

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Building efficiency in a B2B sales funnel is no small task.

Transform 89

Transform CRM Whitepaper eBook 89

Martech

JULY 16, 2024

It hasn’t always been that simple, explained Derrick Weiss, senior brand marketing coordinator at ReedPop, the organization behind these mammoth events and many others around the world. The data can be directed back to CRM systems, or clients can use Komo’s own CRM which is built into the platform.

Customer 108

Customer CRM Food Entertainment 108

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.   The best social media analytics tools for marketers 1. Which type of content performs best?

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. The more in-depth and relevant the page (like pricing or case studies), the higher the score. Growth trajectory Companies on a growth trajectory (e.g.,

Communications 122

Communications CRM Target Market Price 122