Martech

JULY 26, 2024

Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation. Comprehensive marketing automation : Leverage platforms like HubSpot or Marketo for end-to-end marketing automation, from lead nurturing to campaign management.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

JULY 22, 2025

Dig deeper: Why the future of marketing depends on a smarter MOps function 3. Some marketing teams neglect their foundational martech tools, like CRM , marketing automation , analytics platforms or data integration tools, in favor of flashier campaign spending. Training sales reps on new product launches or campaigns.

CRM 60

CRM Thought Leadership Customer Acquisition PR 60

Martech

APRIL 3, 2025

You can also use your CRM and marketing automation to follow up with leads and qualify them efficiently by offering value-based content. Updating metrics to look at engagement, lead quality and sales will go a long way toward better utilizing your tech.

User-Generated 113

User-Generated Customer Journey Finance CRM 113

Martech

APRIL 1, 2025

To ensure your site runs smoothly, you should: Test forms and CTAs : Regularly check contact forms, newsletter sign-ups and any interactive elements, ensuring they work and are integrated with your CRM or email system. Update terms of service and privacy policy : These protect your business and inform users about data collection practices.

Transform 130

Transform SEO User-Generated Copywriting 130

Martech

JANUARY 8, 2025

Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. It’s also important to note differences between data sources, like GA figures excluding returns while backend CRM data includes them.

Analytics 111

Analytics eCommerce CRM Retail 111

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketers 90

Marketers Marketing CRM Customer Journey 90

Martech

MARCH 4, 2025

Brand strategy blended with performance marketing to create emotional connections with measurable business impact. Proficiency in marketing technology, including CRM, automation, AI and analytics tools. Seamless integrations between CRM, automation, AI and analytics will enhance efficiency and impact.

Transform 126

Transform CRM Analytics User-Generated 126

Hubspot Marketing

JUNE 17, 2025

Where should marketers begin? Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. HubSpot’s CRM I got my start with CRMs using HubSpot’s free plan. Get started with HubSpot CRM. Frame effort as value.

Branding 94

Branding Price CRM Marketers 94

Vertical Response

JUNE 18, 2025

With built-in analytics and tracking, automation tools provide valuable insights into customer interactions, allowing marketers to measure results, optimize campaigns, and make data-driven decisions that enhance overall marketing performance. month Zapier excels at automating email sequences triggered by customer actions.

Transform 52

Transform CRM User-Generated Price 52

Martech

APRIL 23, 2025

.” Use: “Grab the 3-step playbook that helps B2B marketers cut lead cost by 40% (no email required).” ” Use: “See how top-performing marketing teams build attribution models without hiring an analyst.” ” Instead of: “Join our webinar.”

Whitepaper 127

Whitepaper Thought Leadership CRM Performance Marketing 127

Lusha

NOVEMBER 18, 2024

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. For example: Instead of manually entering data into many systems, a RevOps team can use one main CRM that connects with other tools.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

JUNE 18, 2025

. “Now, as part of Supermetrics, we can bring this capability to thousands of marketers globally, and augment Relay42 with Supermetrics’ rich set of data integrations spanning performance marketing, ecommerce, CRM and first-party data.

eCommerce 64

eCommerce CRM Customer Journey Advertisers 64

Martech

FEBRUARY 13, 2025

As a performance marketer with 15+ years of experience, Ive written, responded to and consulted on countless vendor selections. For example, a CRM might need to integrate with your CDP, activate both email and SMS and include dynamic templates, journey orchestration and an AI-assisted journey builder. There must be a better way.

CRM 75

CRM Price Customer Journey Branding 75

Martech

JUNE 9, 2025

Marketing beyond the 5%: Reaching buyers across the entire journey Buying cycles for complex solutions are lengthy, ranging from nine months to several years. For example, you don’t replace your CRM very often. Because you have no idea when that 5% of in-market buyers will shift. But they’re not.

Thought Leadership 64

Thought Leadership Transform CRM Customer Journey 64

Hubspot Marketing

NOVEMBER 25, 2024

I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA. She says that “the difference between email marketing and [B2B] newsletters is really a difference between performance marketing and content marketing.”

Promotion 97

Promotion Branding Thought Leadership Marketers 97

Martech

FEBRUARY 10, 2025

Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply. Should this tool connect to your CRM? Should you use personalization in the selling journey?

Thought Leadership 87

Thought Leadership CRM Customer Acquisition Marketers 87

SocialPilot

JULY 14, 2025

Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” They’ll get ignored algorithmically and by users alike. Go niche, go specific, and align with the language your audience uses.

Real Estate 59

Real Estate Thought Leadership User-Generated Tentpole 59

Martech

JULY 18, 2025

Video posts perform significantly better for influencers (0.42% engagement rate). are the top-performing markets for X influencer engagement. Your CRM might even connect directly with customers on X to keep the relationship warm. Don’t forget the people already following you. Be open to feedback, even when it’s critical.

Gen Z 71

Gen Z Millennials Marketers Marketing 71

Martech

MAY 27, 2025

Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts. Its an incredible accelerant for growth on performance marketing channels like paid search and paid social.

CRM 92

CRM Marketing Mix Performance Marketing Advertisers 92

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 289

New Technology CMO B2C Marketers 289

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Make mobile marketing a priority.

Transform 176

Transform CRM B2C Marketing Automation Platform 176

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Decreased lead velocity and impaired relations with sales: Most marketing organizations are more diligent than simply allowing poor data to pass through the cracks and enter their marketing automation and CRM systems (though some inevitably slips through). Integrate systems.

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Martech

SEPTEMBER 18, 2023

Q: We’re at a HubSpot conference, so I know that’s your CRM. Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. They also want it to be able to provide career advancement opportunities.

Manufacturing 128

Manufacturing Copywriting CRM Marketers 128

Martech

OCTOBER 4, 2021

Brearton shared that CabinetM did replace their CRM during this time period. We were able to combine our marketing automation and CRM and do a lot more,” she said. “So This led CabinetM to rethink the CRM category, taking into account all players that have entered the scene. So I do think it’s a functionality issue.

CRM 114

CRM Health Customer Journey Performance Marketing 114

Adobe Experience Cloud Blog

MAY 29, 2014

If your marketing automation solution’s reporting only pulls won deals based on a number in your CRM – rather than taking all of your marketing activities into consideration – you’ve got a problem. In some marketing automation platforms, the won deals number is simply pulled from the CRM.

Marketing Automation Platform 132

Marketing Automation Platform Thought Leadership CRM Marketers 132

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. Brands strike a balance between public and private engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September.

B2C 114

B2C CRM Performance Marketing Customer 114

Martech

DECEMBER 21, 2021

Since marketing ops touches each aspect of your campaigns, it can be a perfect vehicle for business acceleration. It [marketing ops] is also an accelerator because it connects to all apps in your stack, like CRM, ERP, and DAMs for visibility, control, and performance,” Delande said.

Marketers 128

Marketers Marketing CRM Performance Marketing 128

Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Customized in-app messages with branding. Why we care.

CRM 98

CRM Digital Marketing Customer Branding 98

Martech

FEBRUARY 3, 2023

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference.

Market Research 98

Market Research Whitepaper Marketers Marketing 98

Calvyn Lee Blog

NOVEMBER 24, 2023

For example, Persado uses AI to create higher-performing marketing messages. The savviest marketers utilize AI to intelligently scale production while manually optimizing and promoting high-value assets. This presents an opportunity for generative AI to simplify testing of alternatives.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 99

Analytics Real Estate CRM Communications 99

Litmus

APRIL 25, 2022

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Data hygiene.

Email Marketing 112

Email Marketing Marketers Marketing CRM 112

Marketing Insider Group

SEPTEMBER 9, 2020

Perform A/B split testing of new checkout systems and set up Google Analytics goals to improve website performance, site speed, landing page, and mobile optimization. Implement an effective customer relationship management (CRM) process to improve customer satisfaction. Return on Marketing Investment (ROMI) .

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Martech

APRIL 25, 2022

Haeri says the option you choose should accommodate brand needs, including features such as user targeting, CRM list management, and campaign measurement. Regardless of which ABM platform you choose, it’s clear there are incredible opportunities for ABM marketers in CTV. ” Account-based marketing: A snapshot.

Direct Mail 114

Direct Mail Customer Acquisition User-Generated B2C 114

Martech

MARCH 21, 2024

Conduct a comprehensive review of your existing setup — CRM systems, content management platforms and data analytics processes. As we wrap up this initial article in this series, I hope you have some ideas of how to realistically begin (or continue) integration of this important technology into the way you perform marketing work.

Transform 127

Transform Analytics CMO CRM 127

Hubspot Marketing

MAY 2, 2023

Provide me with a list of companies currently looking for a freelance performance marketer. Here, I step into the shoes of a performance marketing specialist who wants to get a list of potential clients. I can imagine a company posting a blog post on “Why we went with Python to develop our CRM.”

Price 143

Price CRM Performance Marketing Advertising 143