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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

Is it deceptive marketing, good copywriting or CRM gone rogue? Emails like this might indicate problems with your CRM platform. Fake abandonment email: Swimsuits for All (via eDatasource) Subject line : “RE: Your pending order” This email commits dual sins: It’s a promotional email disguised as a reply email.

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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Challenges abound for the marketing leaders who are integrating generative AI into their marketing organizations, with the most vexing being “minimizing bias” and “investing in necessary hardware.” Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% per year on average.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers.

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Marketing Tactics to Promote Your Business

DIY Marketers

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. Again, go back to your CRM data.

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10 HubSpot Tactics YMCAs and Recreation Businesses Are Using to Transform Engagement

Lynton Web

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. This pinpoint targeting eliminates marketing waste by delivering messages exclusively to receptive audiences.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Your communication tools, CRM and VPs of Sales and Marketing will serve as your command center. While the goal-setting process is being reviewed, it’s also the best time to revisit your choice of CRM. However demand generation is not part of marketing or sales. Take a “marketing-first” approach to content.

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