Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. That’s because these messages are highly relevant. It’s not a complete guide to marketing automation. For example, under U.S.

eCommerce 133

eCommerce Law Shipping Email Marketing 133

Scoop.it!

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. Instead of providing the best answer to a customer ticket or doing their best to resolve an issue, they focus on selling more products and services.

Customer 90

Customer Communications Email Marketing Product 90

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Customer retention is becoming more of a priority for B2B marketers lately. Year after year, survey after survey, leads were number one. This last one is a biggie.

Gen Z 118

Gen Z Pharmaceutical Customer Acquisition Marketing 118

AWeber

NOVEMBER 8, 2022

Whether you sell giftable crafts or a business course, December is a time when people are opening their wallets and making purchases. Keep in mind, gift cards aren’t just for brick and mortar businesses that sell t-shirts, toys, or food. You can create a “giftable” product, no matter what you sell. Create a holiday gift guide.

Food 101

Food Promotion Marketing Marketers 101

Martech

JULY 24, 2023

One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. They just want to get the email address and go.

Real Estate 85

Real Estate Retail Manufacturing Promotion 85

Digital Marketer

JANUARY 27, 2023

Ascension offers may be simple upsells made after that initial purchase… bigger, better solutions… or “done for you” add-ons. What is the thing that we are selling? If you deliver a preview experience, you can utilize revenue maximizers like up sells, cross sales, and bundles. Why does this matter?

Customer Acquisition 69

Customer Acquisition Shipping Food Law 69

Martech

APRIL 9, 2024

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Open the report What is first-party data advertising?

Law 98

Law Customer loyalty Advertising Advertisers 98

Martech

SEPTEMBER 11, 2023

We see that companies are using ‘journey-centricity’ to acquire customers, but also to upsell, to cross-sell and to drive retention, loyalty and customer lifetime value — so really, across that entire relationship with the customer,” said de Quintanilha. Marketers need the big picture when it comes to customer experiences.

Customer Journey 138

Customer Journey Transform Customer Food 138

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. 74% say that AI has positively impacted their ability to upsell or cross-sell. Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy.

Customer Acquisition 59

Customer Acquisition Analytics Price Advertising 59

Use Insider

MARCH 27, 2023

Web Push notifications are a powerful tool for engaging with users and driving traffic to a website or app. With the ability to send push notifications on iOS and iPadOS, marketers can now reach a wider audience and engage with users on these popular platforms. billion active users.

Marketing 97

Marketing Marketers Price Promotion 97

Use Insider

APRIL 19, 2024

The emergence of Insider’s customer experience solution The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. The result? Brands can design conversations using drag-and-drop modules and templates that don’t require any coding efforts.

Customer Journey 52

Customer Journey Customer User-Generated CRM 52

Search Engine Land

APRIL 9, 2024

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Open the report What is first-party data advertising?

Law 79

Law Customer loyalty Advertising Advertisers 79

Hubspot Marketing

JUNE 10, 2022

As salespeople, they’re expected to know everything about what they’re selling, so it’ll be pretty embarrassing to admit, “Oh gee, I don’t know whether it can do this.”. Why Salespeople Shouldn’t Lie During the Selling Process. We now look at nine reasons why lying during the selling process is definitely not worth it.

Product 128

Product Customer Management Branding 128

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Defining the retention stage To start, let’s more clearly define what we mean by retention. Engagement data (email open rates, social media engagement, etc.)

Customer Journey 94

Customer Journey Transform Customer Acquisition Price 94

Marketing Insider Group

MAY 11, 2021

People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. Quick Takeaways.

Analytics 140

Analytics Marketing Marketers User-Generated 140

CXL

JUNE 16, 2022

These tactics are upselling and cross-selling (respectively). While both effectively drive revenue and enhance the customer experience, upselling is ideal for companies with a single product or freemium model. In this article, we’ll show you how six companies employ the best upselling strategies.

User-Generated 129

User-Generated eCommerce Copywriting Product 129

Base.ai

JUNE 7, 2023

Furthermore, maintaining and expanding customer relationships plays a pivotal role in driving higher product adoption, soliciting valuable feedback, and opening doors to cross-selling and upselling opportunities. What hurdles hinder progress, and how can these obstacles be overcome to foster greater buy-in and measurement?

Customer 52

Customer Transform Customer Journey Education 52

Markinblog

MARCH 22, 2022

How does upselling affect sales funnel revenues? The probability of selling to an existing customer is 3x to 35x higher than to a new one. When you are trying to sell a product, you have a 60%-70% chance of making a sale with a returning customer. Upsells are 68% more affordable than acquiring a new customer.

eCommerce 52

eCommerce CRM Product Customer 52

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth. What is Email Marketing?

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Neil Patel

JULY 31, 2021

How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey. Awareness: First, a person discovers your brand and becomes a lead.

User-Generated 145

User-Generated Analytics Product Millennials 145

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But don’t panic. Both branded and non-branded traffic can be recovered. Use analytics for this.

PR 109

PR SEO User-Generated Promotion 109

GrowMatik

SEPTEMBER 6, 2022

Shopify is known as a quick and easy platform for launching an online store and selling goods. Our team has been working tirelessly for the past four months to bring the most requested features, integrations and improvements to Growmatik. Here’s a quick recap of what we have delivered since April 2022. Are you GrowthManiac?

Shipping 98

Shipping Marketing Automation Platform eCommerce Retail 98

Rock Content

DECEMBER 18, 2023

They aim to increase lead generation and qualification, upsell, cross-sell, and more. As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year.

Transform 81

Transform Price User-Generated CRM 81

Martech

NOVEMBER 8, 2023

I nerd out on this topic quite a bit and ran across a scholarly article a few months ago where the author identified that these profit-sucking customers make their way through cross-selling and upselling at about the same rate as their acquisition. This is the most elemental concept of successful marketing. The key takeaway?

Customer 115

Customer Price Marketing Strategy Product 115

Martech

JANUARY 25, 2023

HubSpot Payments updates increase sales and adoption potential Reduce friction for customers to increase upsells and cross-sells with the new optional products featured in HubSpot payment links. Check out the details below. Previously, the date range was the only filter available for the entire dashboard.

Finance 95

Finance CRM Communications Management 95

Use Insider

APRIL 23, 2024

What is cross-channel management and why is it important? Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. All of these tools are essential for successful cross-channel marketing. Analytics platforms.

Management 52

Management User-Generated Customer Journey Analytics 52

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 109

Partner Marketing Manufacturing Thought Leadership Marketing 109

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. Focus on introducing your business and relating to customers—and save tutorials and hard sells for later. What is funnel strategy? Save my Free Seat!

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

GrowMatik

NOVEMBER 23, 2022

With Growmatik you can automate all your marketing campaigns from cart recovery to upsell, cross-sell, promos with highly-smart targeting and from within one dashboard. We weren’t an exception either and we are happy to announce our huge discount on our young product, Growmatik this Black Friday. Black Friday 2022 sale dates.

Marketing Automation Platform 98

Marketing Automation Platform Product Customer Marketing 98

Search Engine Land

SEPTEMBER 22, 2023

And you hesitate between a real estate agency and selling coffee machines. Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. For example, let’s say you want to start a business. Not bad right?

Real Estate 110

Real Estate Price Logistics CRM 110

Power Digital Marketing

FEBRUARY 6, 2023

Consider selling multiple products. It’s generally more efficient to sell multiple products to a small set of loyal customers than it is to sell one product to many prospects. Does your product assortment allow for continuous upsells and cross-sells to your loyalists? Engage in post-purchase upsells.

Customer 52

Customer Customer Acquisition User-Generated Finance 52

Martech

OCTOBER 19, 2023

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. New revenue.

Product 125

Product Customer Acquisition Key Performance Indicator Customer Journey 125

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. Understood?

Customer Journey 88

Customer Journey Customer Marketing Automation Platform Manufacturing 88

Customers.ai

JANUARY 3, 2024

They need real data about the people they are selling to. If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably heard it over, and over, and over. However, like most trends, ABM’s time is running out. In fact, it’s a large reason we launched our B2B solution.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Search Engine Land

JUNE 21, 2023

These projects can make a real difference in performance but take time to complete. Fortunately, not every optimization has to be a weeks-long project. Some optimizations are relatively quick and simple but can still pack a punch. Here are three you may have overlooked. It’s one reason I’ve always advocated for Microsoft Ads.

Advertising 92

Advertising Advertisers Education Product 92

Marketing Insider Group

JULY 22, 2020

A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. 30% boost in revenue. 66% increased the number of leads generated. 83% saw increased engagement from targeted leads. 50% of teams were more productive and able to optimize their time on qualified leads.

Promotion 102

Promotion Customer Marketing Strategy Product 102

Neil Patel

NOVEMBER 6, 2020

Behavioral marketing has changed the way we market. But what should you know about it, and how do you get started? Let’s take a closer look. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. Ingenious, right? Retargeting. How to Set Up Ad-Based Retargeting in Google .

Shipping 111

Shipping Marketing Marketers User-Generated 111