Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Backlinko

FEBRUARY 7, 2025

These insights support tactical decisions in product development, marketing, and other goals. He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees.

Price 95

Price Customer loyalty Food Market Research 95

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? By reminding customers ahead of time, you avoid surprises and add extra value. Example: We noticed youve been checking out [product]. Thanks for your patience!

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Search Engine Land

AUGUST 12, 2024

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. For brands like Dollar Shave Club, advertising creates consumers who return and interact with them because of a greater value than the product itself.

Key Performance Indicator 85

Key Performance Indicator Advertisers Advertising Analytics 85

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Increasing Revenue.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

SocialPilot

JANUARY 27, 2025

Boost Trust & Brand Credibility Positive customer reviews act as endorsements, demonstrating to potential buyers that others have had a good experience with your brand. They validate the authenticity of your offerings, helping new customers feel secure. But, how can you leverage online reviews to boost conversion rate?

Customer 65

Customer Transform Shoppers Customer loyalty 65

Rock Content

OCTOBER 13, 2020

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Customer Branding Shipping 59

Neil Patel

AUGUST 17, 2021

You’re trying to ensure your ideal customers have the right impression of your brand. You want them to associate your company with a particular product or type of service. Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Hubspot Marketing

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Ultimately, there are plenty of risky steps Domino's has taken to cultivate a loyal, long-term customer base.

Food 145

Food Customer loyalty Marketing Marketers 145

Scoop.it!

AUGUST 11, 2022

So what exactly is it that turns a customer into a brand loyalist and how can you inspire more of your customers to become loyal to your business? The Value of Customer Loyalty. Let’s start by taking a look at the value of customer loyalty. Measuring Customer Loyalty. Total value.

Customer 105

Customer Branding Customer loyalty Price 105

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart.

Customer 145

Customer Customer Acquisition Customer loyalty Branding 145

Adobe Experience Cloud Blog

MARCH 3, 2014

Last week on the blog, we talked about brand loyalty. Well, Old Spice was actually the first product that I made a conscious decision to purchase based on brand. For these brands, product quality is often equally or more important than advertising. As it turned out, Dove’s product quality was up to the task.

Thought Leadership 134

Thought Leadership Customer Acquisition Customer loyalty Entertainment 134

Martech

OCTOBER 13, 2023

Marketing must generate interest, leads, and an initial core of customers through program and product-driven campaigns. This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t.

Customer Acquisition 124

Customer Acquisition Customer loyalty Customer Customer Marketing 124

Welcome Software

FEBRUARY 27, 2025

This stark disconnect between investment and execution reveals a troubling reality: many retailers are falling into common personalization traps that diminish their return on investment and potentially harm customer relationships. It is the practice of creating individualized experiences for customers across all digital shopping touchpoints.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Martech

FEBRUARY 12, 2024

It involves integrating insights from user data, supplier interactions and product performance into a cohesive brand strategy. However, leveraging interaction data you’ve acquired enables you to: Identify the customer segments you serve best. Pinpoint your most valuable and easily captured customers.

Performance Marketing 117

Performance Marketing Branding Customer Acquisition Customer loyalty 117

Hootsuite

SEPTEMBER 21, 2021

Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. He was surprised to discover the most effective question wasn’t directly about customer satisfaction or loyalty. Source: MailChimp.

Promotion 134

Promotion Customer loyalty Gen Z Customer Journey 134

Martech

JUNE 1, 2022

Make sure your articles have keywords and phrases that are likely to appear in a Google search for the kind of product or service your company sells. They are also more likely to buy your products and refer them to other potential customers through word-of-mouth marketing.

Customer Acquisition 115

Customer Acquisition Analytics Customer loyalty Customer 115

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Adobe Experience Cloud Blog

OCTOBER 4, 2018

Part of the initiative, however, included a change to its product formulas, which could alienate people who loved the originals. . Besides, the people who work for you are just as much a part of your brand as the products or services you offer. After all, passion can be infectious, making each customer interaction a memorable one.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. It was mainly responsible for product launch campaigns and advertising initiatives. An understanding of customer habits and trends. Customer lifetime value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Businesses Grow

MARCH 11, 2024

One other caveat — most communities are transactional and focused on customer self-service. The value of those communities is easy to measure because you can track customer service costs and cost avoidance. But a community aimed at customer loyalty and brand-building is harder to quantify. Here are ten ideas.

Branding 121

Branding Customer loyalty PR Influencer Marketing 121

Rock Content

AUGUST 17, 2020

For client-business relations, there are points like: How do you feel when entering a store and buying a product? Customer Experience is the end product of a client-focused strategy. Customer Acquisition Cost (CAC) is an indicator that shows how much the marketing department has to spend to convert each new sale.

Customer 111

Customer Customer loyalty Customer Acquisition Health 111

Martech

MAY 27, 2022

An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth. Specifically, advertising leads to audience development, and these are the benefits it offers: Customer acquisition : A burgeoning customer base is vital for your long-term revenue growth.

Advertising 120

Advertising Advertisers Transform Customer Acquisition 120

Marketing Insider Group

NOVEMBER 3, 2020

Customers who engage with your content on a regular basis start to build a connection with your brand. This builds customer loyalty. Offering content that explains how to use and get more value out of the products and services you provide is an excellent way to improve the experience for your existing customers.

Non-Profit 145

Non-Profit Marketing Marketers CRM 145

Neil Patel

APRIL 30, 2021

If someone wants to order only five items from you, it’s sometimes uneconomical to start the production process. With an MOQ in place, it ensures you’re covering production costs and making a profit. You can apply MOQ strategies in direct to customer circumstances as well. If you do, you’ll end up losing money.

Shipping 145

Shipping Manufacturing Price Customer Acquisition 145

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. Choose what narrative you want to build and follow it through in all your communications.

Branding 139

Branding Health Customer loyalty User-Generated 139

Martech

FEBRUARY 22, 2022

This includes listening to customer feedback and implementing changes. Some other examples of positive customer experience include: Intuitive website design. Realistic expectations about products or services. Always-available live customer support with a short waiting time. Sales being transparent about pricing.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Scoop.it!

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. This will be essential in convincing buyers to invest in your products. Let’s dive in.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketing 116

Marketing Insider Group

FEBRUARY 13, 2023

B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business. Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. What Is B2B Marketing?

B2C 137

B2C Whitepaper Marketing Marketers 137

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. The steps in the AARRR growth marketing funnel are as follows: Acquisition : User becomes aware of brand.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Neil Patel

MARCH 8, 2023

Why Customer Lifetime Value (CLV) Matters Understanding how to measure customer loyalty is increasingly important in today’s competitive market. Take a look at how the customer’s lifecycle (lifetime value or LTV) impacts virtually every sector of an e-commerce business. However, what’s the best way to monitor it?

Customer 115

Customer Shipping Price Customer Acquisition 115

Sprout Social

SEPTEMBER 20, 2023

Customer satisfaction has become an indispensable factor in sustainable business growth. Customers now wield more power than ever before and have endless product options. Competition has become increasingly stiff, and only brands focusing on building customer relationships and a loyal following are poised for long-term success.

Customer Acquisition 135

Customer Acquisition Customer Customer loyalty Product 135

Litmus

AUGUST 3, 2021

While these tactics might address near-term business challenges, they create a wealth of long-term risks that threaten brand awareness, new customer acquisition, new product development, customer loyalty, and pipeline & revenue growth—the exact business mandates we have been entrusted to deliver for our organizations.

Marketing Mix 103

Marketing Mix Customer Acquisition Customer loyalty CMO 103

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing Marketers 95