Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe. We might ask: What are the largest manufacturers of electric bicycles in Europe? Mark Schaefer is the executive director of Schaefer Marketing Solutions. Are there any special regulations for electric bicycles? Kalkhoff 2.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

The CMO Survey

FEBRUARY 21, 2020

These firms are harnessing the skills of data scientists and abundant data about their online prospects and customers to optimize the customer experience, with the goal of driving revenues and profitability. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention.

CMO 130

CMO B2C Marketers Marketing 130

Use Insider

DECEMBER 16, 2023

Customer targeting started back in the direct mail era of marketing and advertising. It continued in the early days of digital marketing, as email became a popular marketing channel. Back then, you could target customers based on standard characteristics like locations, devices, and demographics.

Customer 103

Customer eCommerce Customer Journey Food 103

Martech

FEBRUARY 24, 2022

Target customers. CallSource serves SMBs, enterprise brands, original equipment manufacturers (OEMs) and multilocation marketers in the automotive, professional services, home services, healthcare and franchise industries. Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane.

Analytics 98

Analytics Real Estate CRM Communications 98

Power Digital Marketing

NOVEMBER 17, 2022

When working with third-party vendors like manufacturing partners – always push for more information. ROAS is not in Vogue anymore – it’s all about CAC (customer acquisition cost) and traction. The post What Beauty Brands Need to Know Going Into 2023 appeared first on Power Digital Marketing.

Branding 40

Branding Manufacturing Customer Acquisition Communications 40

Rock Content

SEPTEMBER 20, 2023

The most common metrics to track include: Customer acquisition costs. Customer lifetime value. Fitbit Smart Coach Activity tracker manufacturer Fitbit already had a following when it launched its personal training app designed to integrate with the Fitbit devices. Conversion rates. Length of sales cycle.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Hubspot Marketing

SEPTEMBER 9, 2024

Example Only a handful of years back, musician Mary Spender had a five-digit subscriber count but managed to score a sponsorship from British amp manufacturer Orange. For example, you could set up a campaign to automatically send a birthday card with a coupon on each customer’s special day. That’s a lot of eyes on Orange.

Direct Mail 98

Direct Mail Non-Profit Marketers Marketing 98

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? 7 omnichannel marketing examples you can learn from. It’s an approach that fits with how people increasingly engage with brands.

Customer 99

Customer Customer Journey Non-Profit Marketers 99

Pam Didner

JULY 9, 2019

and specializes in lead generation and customer acquisition using LinkedIn. Here is our approach: Clearly articulate my Ideal Customer Profile (ICP). Identify and map Ideal Customer Profile, their pain points and challenges to my offerings. Marketing has so much to offer to accelerate sales conversions.

Manufacturing 47

Manufacturing Customer Acquisition Digital Marketing Content Marketing 47

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Even a small degree of personalization can capture attention and improve the efficacy of your digital marketing ads.

eBook 83

eBook Marketers Marketing Inbound Marketing 83

Use Insider

NOVEMBER 8, 2023

Adidas designs and manufactures shoes, clothing, and sporting accessories for men and women worldwide. They’re Europe’s largest sportswear manufacturer and the second-largest in the world. Improve key marketing metrics, including cart abandonment rates, email click-through rates (CTR), and conversion rates.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketers 52

Hubspot Marketing

JUNE 18, 2025

This midstream adjustment improved referral signups by 45% and kicked off a cycle of sustained growth while lowering customer acquisition costs. User Feedback Loops I often find that many marketing teams (and leadership) are so eager to talk about themselves that they forget to listen back.

User-Generated 73

User-Generated Direct Mail Marketers Marketing 73

Duct Tape Marketing

OCTOBER 17, 2018

The software companies were by and large great marketers and the non software companies … and these are not trivialized companies, these are sizable companies. They were doing in manufacturing or medical devices or professional services, many other fields doing almost no marketing.

Non-Profit 59

Non-Profit Direct Mail Marketers Marketing 59

Martech

APRIL 22, 2022

How artificial intelligence is changing the marketing landscape. Learn more about AI marketing. Why AI marketing matters. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Estimated reading time: 8 minutes. Visual intelligence.

Transform 145

Transform Marketers Marketing Analytics 145

Econsultancy

DECEMBER 13, 2021

Data from the study has shown that, regardless of company size and/or industry, no single organisation has escaped the need to drastically cut marketing budgets as a result of Covid-19. In fact, none of the brands that participated in the survey experienced a budget that broke into a double-digit share of total revenue. A further 37.5%

Advertisers 52

Advertisers Advertising Retail Shoppers 52