Litmus

OCTOBER 16, 2024

Psychographics (values, interests, lifestyle): Align messaging with customers’ values to deepen brand loyalty. Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns.

Health

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? This approach ensures customers feel valued and appreciated, leading to higher trust and brand advocacy over time. Thats about staying a step ahead.

eCommerce

Neil Patel

JUNE 27, 2025

CPL (Cost Per Lead) $3–$15 (depends on industry and form friction) CPA (Cost Per Acquisition) $20–$50 for ecomm, higher for SaaS These are ballpark figures. Your actual costs depend on: Who you’re targeting What your ad is promoting How well your creative performs If you convert profitably, $2.00 per click might be a win.

Price

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. Limited suitability toward ecommerce retailers with large catalogs and diverse product variation.

Non-Profit

Litmus

OCTOBER 31, 2024

When you combine that customer information with purchase history, you notice that most hiking customers buy your boots first and then order your backpack. Now, you can create a data-driven experiment that promotes your backpack range to new customers who express an interest in hiking.

CRM

Power Digital Marketing

JUNE 3, 2025

A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Expect: Greater ecommerce integration via TikTok Shops. TikTok isn’t just a channel for visibility—it’s becoming a major player in the full customer journey.

Marketing Strategy

Vertical Response

JANUARY 31, 2025

Email Marketing Effectiveness Email marketing is 40x more effective at acquiring customers than Facebook or Twitter Email marketing has proven to be a powerhouse in customer acquisition, boasting a success rate 40 times higher than that of social media platforms like Facebook and Twitter.

Email Marketing

illumin

MAY 15, 2025

An example would be highlighting comparative offers for Diligent Buyers or offering bundled discounts and promotional offers if they purchase X number of times for Spontaneous Buyers. If you wait until June or July to launch ads or offer promotions, you risk losing potential customers who likely made their decisions months earlier.

Advertising

illumin

AUGUST 27, 2024

While ecommerce continues to be of great importance, it’s important that retailers don’t quit on their physical stores. A report from McKinsey shows that individual personalization can cut customer acquisition costs in half and increase revenue by as much as 15%. So how are retailers creating these tailored experiences?

Retail

SocialPilot

JULY 28, 2025

Lower ratings don’t just cost you a few clicks, but they can lead to a significant drop in your customer acquisition and retention. Add short review snippets or 5-star highlights to your welcome emails, promotional campaigns, or abandoned cart sequences. So, what do you think happens when your rating languishes below 4 stars?

Marketing

Exposure Ninja

MAY 5, 2025

This could be a revenue goal or something specific, like new customer acquisition. Building awareness or educating new customers, especially at the top of the funnel. eCommerce businesses looking to drive product sales directly from search results. For eCommerce, Shopping Campaigns are a no-brainer.”

Non-Profit

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition

Adobe Experience Cloud Blog

APRIL 23, 2015

Customer retention. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical. This commercial edge isn’t matched, though, when it comes to customer nurturing techniques. Marketing departments drive: . Asia Pacific. Product management. Cross sell/upsell. Corporate strategy.

Promotion

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. But the advertising and promotions offer even deeper discounts on already low prices. Again … what?

eCommerce

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. For the first time, many customers turned to digital channels to track down products they had previously bought offline.

eCommerce

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Build a community that unites customers Conclusion.

eCommerce

Martech

JANUARY 15, 2024

Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy). Global Promotion Management and Referral Marketing. Global Promotion Management and Referral Marketing.

Retail

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. They want customers to continue buying. Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on. Dig deeper: 3 tips for using promotions and discounts in paid search 5. See terms.

Marketing Strategy

Martech

MAY 29, 2024

As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1. “Targeting new customers is becoming even more expensive,” said Schwartz. What’s driving higher customer acquisition costs in 2024.

Shoppers

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. Includes customer’s self-reported attributes and behaviors. Collects zero and first-party data.

Manufacturing

The CMO Survey

JUNE 16, 2020

Consistent with this, marketing employees were leveraged more for “getting active online to promote the company and its offerings” (69%) and “reaching out to current customers with information” (65%) compared to growth objectives such as “generating new products and service ideas” (44%) or “building partnerships” (41%).

CMO

Use Insider

OCTOBER 3, 2024

This guide will walk you through everything you need to know about eCommerce personalization — from the way it works to its benefits and the data you need to implement it successfully. What is eCommerce personalization and how does it work? The process requires: Reliable customer data. eCommerce personalization software.

eCommerce

CXL

JULY 21, 2022

This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. For example, a digital team at an ecommerce brand might focus on shopping cart abandonment rate as an OMTM, while the company’s NSM is “number of monthly transactions.”. Image source ).

Customer Acquisition

Hubspot Marketing

DECEMBER 14, 2023

You can also create PPC ads for social platforms like Meta or ecommerce sites like Amazon. If people can only pay for your product with a credit card, you'll see an inflated customer acquisition cost and not understand why.” Image Source Shopify Shopify is a leading ecommerce tool used by millions of businesses around the world.

eCommerce

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting

Many Chat

MARCH 28, 2023

Overview Founded 20 years ago in Finland, international hair care eCommerce brand Four Reasons USA has since expanded worldwide with its range of vegan, sustainable haircare products, from everyday staples like shampoos and conditioners to texture-specific styling products and treatments.

Customer Acquisition

Sachs Marketing Group

MAY 17, 2022

Despite rolling out Performance Max quite recently (November 2021), Google has already made announcements for three new features , namely a new customer acquisition goal type, new insight tools, and a new one-click upgrade tool for existing campaigns. Explaining the New Features. Delving Into New Insights.

Customer Acquisition

Search Engine Land

SEPTEMBER 11, 2023

Consider an ecommerce store selling products worth $20, $50 and $100. In contrast, B2B ecommerce generally has a shorter cycle than traditional B2B sales. Finally, B2C ecommerce would see the shortest sales cycle due to its direct-to-consumer transactions and relatively lower cost. Marketing Qualified Leads (MQLs).

eCommerce

Hootsuite

DECEMBER 2, 2019

Use the other 20% to promote your brand or sell your products. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce. But they use different types of social media marketing ecommerce strategies. It should include a plan for your content mix. pic.twitter.com/Vj3fZWysRQ.

Food

Sprout Social

JULY 30, 2018

One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. The experts opened the night by explaining what their main focuses are.

Acquisition Marketing

Search Engine Land

OCTOBER 6, 2022

share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. – It allows you to create personalized content and can go a long way toward reducing your customer acquisition costs. This is great for all campaigns but especially effective in automatic and broad acquisition campaigns.

Advertising

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing

Hubspot Marketing

SEPTEMBER 29, 2022

For example, a B2B software-as-a-service (SaaS) company might choose to focus on customer acquisition and churn, whereas a brick-and-mortar retail company might focus on sales per square foot or average customer spend. Lifetime Value of a Customer (LTV). Customer Acquisition Cost (CAC). Conversion Rate.

Key Performance Indicator

Litmus

SEPTEMBER 24, 2024

But with so many promotions flooding inboxes, how do you ensure yours stands out? Over half of consumers are eager to jump on early sales and promotions, making Black Friday a prime opportunity to achieve email’s 36:1 ROI potential. Make sure the promotion resonates with your target customers.

Shoppers

Hubspot Marketing

MAY 12, 2022

In fact, more than 60% of marketers say that their customer acquisition cost has gone up in the last three years. Imagine a visitor is on your ecommerce site browsing your product line. These are the types of customer experiences that leave a good impression on leads, even if they don't make a purchase.

Shipping