SmartBrief - Marketing
JANUARY 13, 2025
Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Engagement metrics such as content likes, shares and comments (and their sentiment) paint a more nuanced picture of your brand health. If not, they need to be.
Martech
NOVEMBER 1, 2024
As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.
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Martech
JANUARY 7, 2025
Successful ABE programs typically track: Account health score (combining product usage, engagement and satisfaction metrics). Customer lifetime value. As customer acquisition costs continue to rise, efficiently expanding existing accounts will become an increasingly critical competitive advantage. Average deal cycle.
Martech
APRIL 3, 2025
Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. Instead of separating brand and performance into different teams or budgets, leading marketing teams are structured around the customer journey. Its a measurement problem.
Neil Patel
JUNE 25, 2025
Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. The solution? Relationship marketing.
Martech
APRIL 19, 2022
. “More often than not, marketers are putting the bulk of their earning energy and spend into paid digital acquisition channels,” she said. “The problem, however, is that those are expensive channels that drive up the cost of customer acquisition and over time will provide diminishing returns.”
Rock Content
JANUARY 20, 2021
In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. How to reduce Customer Acquisition Cost numbers?
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