Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Can you shuffle your current talent, or do you need to recruit a visionary with experience in marketing automation? Often, I encounter hesitance to embrace the new paradigm.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Adobe Experience Cloud Blog

JANUARY 15, 2016

I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. This is a very valuable asset for any company—so make sure you use the information your audiences have provided to help inform future engagement.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products.

Acquisition Marketing 56

Acquisition Marketing Customer Acquisition eCommerce Analytics 56

Duct Tape Marketing

SEPTEMBER 25, 2015

No one can give a one-glove-fits-all-step-by-step guide to startup marketing like they can for optimizing Google Adwords. Startups inherently possess so many variables to scaling product market fit: industry, timing, execution, allusions of grandeur, funding, talent level, location, lucky breaks, quality of offering, etc.

Customer 76

Customer Logistics Customer Acquisition Price 76

Econsultancy

DECEMBER 2, 2021

Altogether, it now seems an even more daunting task to unify datasets, create a single customer view and, in turn, deliver the personalised experiences that consumers have come to expect. So, how are marketers investing in data management? Taking ownership of the customer in a cookie-crumbling world.

Management 98

Management Customer Retail eCommerce 98

Duct Tape Marketing

NOVEMBER 9, 2022

7:15] How do you manage the fact that somebody is hiring you to do marketing, but you can’t really do marketing if you don’t get into every aspect of their business? [10:20] [3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41]

Real Estate 76

Real Estate Price Marketing Marketers 76

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Show Your Product Market Fit.

User-Generated 82

User-Generated Whitepaper eBook Partner Marketing 82

Hubspot Marketing

OCTOBER 6, 2022

As your company gets bigger, an organizational structure can also be helpful for new employees as they learn who manages what processes at your company. Your span of control can represent two things: who falls under a manager's, well, management. The fixed structure of functional organization also operates through management.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), In marketing terms, your “antithesis” is your customer’s pain point.

Branding 142

Branding Transform Customer Acquisition Customer 142

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics 99

Analytics Product Automobile Customer Journey 99

CXL

JULY 21, 2022

They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals.

Customer Acquisition 100

Customer Acquisition User-Generated Price Promotion 100

Sprout Social

OCTOBER 6, 2020

Given the fact that 75% of candidates are more likely to apply for a position listed by a company that actively manages its employer brand, building a world-class employer branding program puts your company in the enviable position of having your pick from the talent pool. It’s not enough to post an occasional company update or job listing.

Branding 96

Branding Management Customer Acquisition Promotion 96

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Return on investment (ROI): Calculate the return on marketing investment for specific campaigns.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Return on investment (ROI): Calculate the return on marketing investment for specific campaigns.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers.

CRM 111

CRM Content Marketing Non-Profit Marketing 111

Hubspot Marketing

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing. Management.

PR 119

PR Marketing Marketers Non-Profit 119

Hubspot Marketing

AUGUST 21, 2023

Figure out and refine the pain points for your target audience , then show why your product is a useful solution. Describe your targeted customer acquisition strategy in detail. Share anticipated challenges your business may face in acquiring customers and how you plan to address them.

Price 98

Price Finance Marketing Strategy Product 98

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). How Dialpad used Demandbase’s ABM marketing tools to remove the divide between sales and marketing.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

CXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Here’s an example of how engaging a lead traditionally worked: You give them 20% of your value up front (e.g., email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Duct Tape Marketing

APRIL 27, 2022

John also spent several years at The New York Times Company at NYTimes.com running strategy, marketing, and operations. He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. The product works incredibly well.

Transform 69

Transform Customer Journey Management Place 69

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 96

Copywriting CMO PR Social Media Marketing 96

Martech

JANUARY 15, 2024

Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy). Global Promotion Management and Referral Marketing. New for retail mechandisers and shoppers.

Retail 109

Retail Shoppers Customer Acquisition eCommerce 109