Marketing Insider Group

OCTOBER 1, 2024

CRM tools enable precise customer grouping, leading to more targeted and effective marketing campaigns. CRM insights allow companies to offer tailored recommendations, improving customer satisfaction and loyalty. These insights mean businesses can develop more personalized customer engagement and retention strategies.

CRM 114

CRM Analytics Key Performance Indicator Transform 114

Martech

FEBRUARY 10, 2025

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact. Should this tool connect to your CRM?

Thought Leadership 79

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 79

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. For example, engaged customers can generate up to 1.7

CRM 67

CRM Customer Acquisition Transform User-Generated 67

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing.

Branding 136

Branding Customer Acquisition Thought Leadership Fashion 136

Neil Patel

OCTOBER 21, 2020

Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns.

Customer Acquisition 124

Customer Acquisition Marketing Marketers Retail 124

Martech

OCTOBER 4, 2024

One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs. Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates. Automated results.

Customer Acquisition 68

Customer Acquisition Retail Shoppers Marketing Strategy 68

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Adobe Experience Cloud Blog

MARCH 5, 2018

As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. While numerous potential measurements exist, some key marketing metrics can help guide results across your strategy. Buyer Journey Velocity Defined.

Marketing Mix 134

Marketing Mix Marketing Marketers Thought Leadership 134

The CMO Survey

JUNE 18, 2020

Covid-19 has accelerated the adoption of digital tools among companies and customers. indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. indicating they have shifted resources to building customer-facing digital interfaces and 56.2%

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business.

Branding 125

Branding Key Performance Indicator Marketing Marketers 125

Marketing Insider Group

SEPTEMBER 1, 2020

In marketing, where we can struggle to show the bottom-line impact of our daily work, this means we need to shift toward measuring marketing’s impact on business outcomes. For marketers accustomed to tracking only their activity, this can be quite a leap, but it’s one that’s well worth taking. Business Outcomes.

Key Performance Indicator 126

Key Performance Indicator Marketing Marketers Customer Acquisition 126

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. The largest percentage of marketers (24%) anticipate these jobs will never return. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” This is a problem we need to address.

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

CMO 88

CMO Customer Journey Transform User-Generated 88

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Businesses Grow

OCTOBER 23, 2023

I’ve been around long enough to know that at one point or another, all of us will face marketing budget cuts. In a downturn, marketing and marketers are often on the chopping block. At some point in the life of any business, marketing budget cuts are inevitable. Have we found tactics that aren’t working?

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. is branded, and only 5.6%

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). SEO keyword performance (we’re bringing it back!). On a macro level, one of the things I look at over time is whether there’s any correlation between increased SEO traffic and lower customer acquisition cost (CAC) on other channels. SEO customer acquisition cost.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Get MarTech!

Email Marketing 123

Email Marketing Price eCommerce Customer Acquisition 123

Martech

JUNE 14, 2022

B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform directly within HubSpot, streamlining the use of the data. How it helps the marketer. Software marketers will be able to understand product experiences and opportunities for optimization without leaving the HubSpot environment.

Product 101

Product Customer Acquisition Digital Marketing Customer 101

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

Advertising 117

Advertising Advertisers Transform Customer Acquisition 117

Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. Click here to download!

Direct Mail 110

Direct Mail Customer Acquisition User-Generated B2C 110

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Analytics 98

Analytics Real Estate CRM Communications 98

Martech

FEBRUARY 2, 2023

You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Customer 142

Customer Key Performance Indicator Manufacturing Customer Acquisition 142

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 116

Customer Education Customer Acquisition User-Generated 116

Martech

DECEMBER 12, 2023

Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. This doesn’t mean marketing should revert to boring, stale strategies. Performance publishing is a strategy that boosts brand visibility during the consumer buying journey. can unlock maximum impact.

Branding 115

Branding Customer Acquisition Law eBook 115

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. How many customers did you find? New customers.

Customer 107

Customer Customer Acquisition User-Generated CRM 107

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. Smart marketers have responded by reassessing their CX strategy.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Search Engine Journal

JUNE 24, 2021

He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear’s differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Customer Acquisition 61

Customer Acquisition PR Performance Marketing Customer 61

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. For the first time, many customers turned to digital channels to track down products they had previously bought offline. So why is customer nurturing important? Acquiring new customers is getting tougher and tougher. Stats roundup: the impact of Covid-19 on ecommerce.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 42% of startups use AI to support personalized pricing strategies using customer behavior insights.

Customer Acquisition 58

Customer Acquisition Analytics Price Advertising 58

Hubspot Marketing

DECEMBER 14, 2023

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. International PPC is an effective way to reach customers around the world, whether you’re expanding into new markets or your primary customer is in a different country.

eCommerce 97

eCommerce Advertising Advertisers Promotion 97

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Use Insider

OCTOBER 11, 2024

The truth is that marketing migration challenges often keep marketers stuck with outdated solutions that no longer serve them. In fact, fewer than 4 in 10 marketers have navigated a full tech transition before. The last thing they should worry about is whether their tools are keeping pace with the demands of modern marketing.

CRM 52

CRM Marketing Marketers Customer Journey 52

Litmus

SEPTEMBER 24, 2024

For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut through the noise. Black Friday: the Super Bowl of email marketing 5 successful Black Friday email campaigns Anticipating 2024 Black Friday trends What makes a Black Friday email campaign successful?

Shoppers 91

Shoppers Millennials Retail Email Marketing 91