Remove Customer Journey Remove Email Marketing Remove Fashion
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Email return on investment (ROI) is the best there is—but that’s only part of the story

Litmus

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Source: The State of Email Report Why is that?

B2C 99
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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Rather than creating catch-all content, a content segmentation strategy would split these customers into distinct groups. Interests: Targeting customers based on their interests helps you increase engagement.

Gen Z 111
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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Pro Tip : Use Customers.ai The result?

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How to master social media for retail in the UK

Sprout Social

Its often the first place a customer will look for information about your business. And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path.

Retail 95
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Interactive email is the game changer brands can’t ignore

Martech

Image carousels Pack more information into a small space with this 21st-century version of the old-fashioned slide carousel. Customers can click through groups of images displaying new products, features, FAQs or step-by-step guides. Or they can fill out forms to register for events, content downloads and the like.

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Click-to-open Rate: How Essential is it To Tracking Email Marketing?

Scoop.it!

So, you’re hoping to rock the email marketing game, firing off messages left, right, and center. But amidst all the sending, have you ever paused to consider whether your emails are sparking genuine interest? By 2025, the number of emails sent and received around the world each day is projected to skyrocket to 376.4

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Braze vs Adobe: Key tools, use cases, limitations & alternative

Use Insider

Adobe Marketo Engage, which is an AI-powered marketing automation platform for omnichannel engagement and campaign orchestration. Adobe Campaign, which pulls together customer data and lets teams build personalized campaigns based on that data (with a particular focus on email marketing). Email marketing campaigns.