Email return on investment (ROI) is the best there is—but that’s only part of the story
Litmus
AUGUST 14, 2024
I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Source: The State of Email Report Why is that?
Let's personalize your content