Hubspot Marketing

DECEMBER 2, 2024

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars. In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities.

Customer Journey 132

Customer Journey Copywriting Marketing Marketers 132

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. The SaaS customer journey is complex. Hey, good question! Let’s talk tactics.

Marketing Strategy 132

Marketing Strategy Price Marketing Marketers 132

Set Up

OCTOBER 1, 2024

Read more: Marketing Attribution: Tracking Touch Points Throughout the Customer Journey Since these shares don’t leave referral data, they’re tough to monitor, making it difficult for Brands to gauge how well their content is performing. Read more: It’s Giving… Marketing to Gen Z

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Accessibility The customer experience will reign supreme in 2024, but equally important to prioritizing CX is prioritizing accessibility. It can’t be an afterthought.

Marketing Strategy 98

Marketing Strategy Gen Z Transform Millennials 98

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 68

Customer Transform Energy Health 68

Use Insider

NOVEMBER 18, 2024

Here are some of my favorite moments from my conversation with Amy: Guiding New Members with Personalized Journeys During our session, Amy shared that her vision for customer journeys at Blink is to deliver customer experiences that are as unique as every fitness journey. Happy Holidays!

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

APRIL 29, 2025

Mind you: AI agents dont replace strategy or creativity. Instead, they give marketers more time and energy to focus on those things. It creates a personalized customer journey that optimizes conversion from each moment and interaction, said Ermakovich. And she thinks its a gap in many teams marketing strategies.

Price 115

Price CMO Marketing Marketers 115

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Content Marketing 145

Content Marketing eBook Energy Marketing 145

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. For example, CleanTechnica covers energy efficiency, geothermal energy, Tesla products, and more. And undeniably strong monetization potential ($5.99

Real Estate 105

Real Estate Health Affiliate Marketing Non-Profit 105

Neil Patel

JULY 30, 2021

Just like you spend time and energy creating visually appealing content for users to enjoy, you shouldn’t forget the finer details: namely, your links. You can track who clicked your link to calculate the success of ad campaigns or content marketing strategies you’re running. The answer’s yes! Yes, really. URLs matter.

User-Generated 140

User-Generated Energy Analytics Customer Journey 140

Martech

SEPTEMBER 24, 2021

The Agile Marketing Manifesto has become a single source of truth to ground marketers that want to be agile in the cultural changes they need to live by. Soccer Federation focused its energy on a new goal: organizing its customer data in a way that unlocked a more tactical approach to marketing. Read more here.

Transform 111

Transform Finance Energy Customer Journey 111

Duct Tape Marketing

OCTOBER 17, 2023

How to Identify and Nurture Your Top 20% Profitable Clients for Long-term Success written by John Jantsch read more at Duct Tape Marketing You know those mornings when the alarm rings, you see a client meeting on your schedule, and your energy immediately drops? Ready to build a winning marketing strategy? The result?

Law 93

Law Energy Price Customer Journey 93

Marketing Insider Group

JULY 29, 2020

.” As a marketer, you need to know exactly how well your strategies are working (or not) in order to find ways to improve and optimize. Quick Takeaways: Measuring the results of marketing strategies that bring in qualified leads is very important to keep your sales pipeline flowing. that you use to generate leads.

Energy 54

Energy Customer Journey Marketing Strategy Digital Marketing 54

Digital Marketer

JUNE 13, 2022

3 Tips to Using Music for Your Branding and Marketing Strategy. That is why it’s vital to get this part of your branding and marketing strategy tuned in. Tempo Shifts Shopper’s Energy. Calming music can balance that energy and keep them shopping longer. Music influences our mood for better or worse.

Branding 87

Branding Energy Food Shoppers 87

Use Insider

FEBRUARY 9, 2024

Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users. Push notifications, chatbots, and much more.

Marketing Strategy 52

Marketing Strategy User-Generated Marketing Marketers 52

Digital Marketer

APRIL 18, 2022

You promote it with an email campaign and send 3 marketing emails: Promotional email number 1: How to Tell if Your Refrigerator is Still Running Promotional email number 2: 4 Ways to Save Energy in the Kitchen Promotional email number 3: Let us Teach You to Install a Fridge. Number 5: Email Marketing Strategy.

Real Estate 85

Real Estate Energy Email Marketing Fashion 85

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Litmus

JANUARY 19, 2021

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Image Source. Prioritization.

Email Marketing 139

Email Marketing eCommerce Price User-Generated 139

Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive.

Transform 98

Transform Customer CMO Energy 98

Neil Patel

JULY 12, 2021

Enterprise pricing is $2,000 per month for 2,500 active contacts, 6 marketing users, and 100 sales users. Automate the Customer Journey With LeadSquared. LeadSquared , founded in 2012, helps small and medium companies align their marketing and sales efforts. You don’t always have the time or energy to do it.

CRM 145

CRM Price Marketing Marketers 145

OnDemand CMO

JUNE 15, 2022

When you head to the grocery store, buying organic may cost you a little extra — but when it comes to marketing, this is an affordable strategy that pays dividends for years to come. Why Go With Organic Marketing? You Still Have to Prioritize the Customer Journey. Shouldn’t I Spend Money to Make Money?

Marketing 68

Marketing Marketers Energy CMO 68

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Not everyone gets it right.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Duct Tape Marketing

SEPTEMBER 27, 2018

If you don’t take the time to understand your ideal customer, there’s no way to build a marketing strategy that will speak to them. Guide the Customer Journey – The Marketing Hourglass. The customer journey comes into play at Duct Tape Marketing with something called the marketing hourglass.

Customer Journey 70

Customer Journey Marketing Marketers eBook 70

Duct Tape Marketing

NOVEMBER 27, 2018

And how can you structure your website in a way that enriches the customer journey and encourages users to move down the marketing hourglass ? What is the logical path that visitors will take when navigating your site? How can you make it easy for users to get from one relevant piece of information to another?

SEO 78

SEO Whitepaper User-Generated Energy 78

Hootsuite

DECEMBER 10, 2019

For now, adapt some of the fun and innovative energy of TikTok into your posts on established social platforms. But they wanted to better coordinate their brand and performance marketing goals. So, they decided to bring their social marketing strategy in-house. And does a funny and playful tone work for your brand?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hootsuite

MARCH 15, 2023

LinkedIn analytics tools show you how the time and energy you put into LinkedIn are paying off. Studying your LInkedIn Analytics helps you understand what’s working and what’s not so you can refine your strategy over time. It provides a visualization of the customer journey, mapping all sessions and contacts.

User-Generated 107

User-Generated Analytics Advertising Advertisers 107

Duct Tape Marketing

JULY 17, 2023

This post will guide you through a strategic rethink of your marketing approach aimed at securing those top-tier clients. Download our AI Prompts for Building a Marketing Strategy This toolkit can help you develop a complete marketing strategy to attract your best customers.

Energy 57

Energy Marketing Strategy Marketing Plan Customer Journey 57

Neil Patel

DECEMBER 30, 2022

Since about 86% of businesses incorporate video content into their online marketing strategies, consumers now expect it as an option when they search for various products or services. Focus your energy on one page per video for the best results. Why Video SEO Is Important. Make Your Videos Available to the Public. With 92.7%

SEO 102

SEO User-Generated Analytics Video Marketing 102

Duct Tape Marketing

NOVEMBER 29, 2023

Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. Phil (02:53): Yeah, so some of it comes down to looking at the customer journey.

Transform 77

Transform Social Media Marketing Energy Customer Journey 77

Martech

MARCH 22, 2022

The benefit to marketers is clear – while automation does the heavy lifting of day-to-day marketing, the marketing team can direct its energy toward strategy and achieving goals. Account-based marketing. 6 best practices every email marketer must follow. User expectations.

Email Marketing 124

Email Marketing B2C Law Marketing 124

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Duct Tape Marketing

JANUARY 16, 2024

Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab Speaker 1 (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. 07:01): That's a level of the customer journey.

Non-Profit 83

Non-Profit Transform Communications Price 83

Use Insider

FEBRUARY 29, 2024

Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. You can use these insights to refine your campaigns, test different strategies, and optimize performance for maximum effectiveness and ROI.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

GrowMatik

AUGUST 20, 2021

So marketers began to spend more time, energy and focus on current users or leads. The answer is marketing automation lead nurturing. Let’s talk about the customer journey What is lead nurturing? How can marketing automation help lead nurturing? Let’s talk about the customer journey.

Customer Journey 52

Customer Journey User-Generated Marketing Marketers 52

Duct Tape Marketing

OCTOBER 27, 2021

In this episode of the Duct Tape Marketing Podcast , I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. So customers don't have a choice of whether to do business with them. This is John Jantsch.

Customer 101

Customer Millennials CRM Finance 101