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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In simpler terms: It's finding the gaps in your content strategy where you could provide more value that others aren't already providing. Think about it.

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5 steps to marketing innovation with creative problem-solving

Martech

Your customer’s world is a great place to walk around with your eyes open. It’s especially essential for innovative customer journeys. An energy company took a busload of its best people from different functions and drove along its supply chain, visiting an oil rig, pipeline, refinery and service station.

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How to optimize your content strategy across the customer journey

Martech

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Customer journey basics First things first, let’s unpack the customer journey.

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How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

Hubspot Marketing

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

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The science behind high-performing calls to action

Martech

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. CTAs should match what users expect based on their position in the customer journey.

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

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Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Hubspot Marketing

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars. In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities.