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Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

Hubspot Marketing

In one campaign, we identified a product with a high LTV and focused our spend on upselling and retargeting existing customers, resulting in a 60% increase in revenue without increasing the overall budget, said Oscar Diaz , co-founder and CTO at Sobefy eCommerce. Make smarter, data-driven decisions and see the impact of your efforts.

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We Tried 16 Omnisend Alternatives So You Don’t Have to

Campaign Monitor

Automated Customer Journeys : Create behavior-triggered workflows to deliver timely, personalized messages based on subscriber actions and engagement patterns. Marketing Automation Builder : Create customer journeys with triggers based on user behavior, with pre-built templates for common scenarios like welcome series.

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Top 16 Klaviyo Alternatives Put to the Test – #1 Revealed

Campaign Monitor

5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing hub with website builder Free; $13/month paid 4.4/5 5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 Free plan; pricing starts at $12 USD/month 4.7/5

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We Tested 15+ SendGrid Alternatives – Discover the #1 for 2025

Campaign Monitor

The platform provides an accessible all-in-one solution for small to mid-sized businesses looking to manage their entire marketing strategy in one place. Customer Journey Builder: Create behavior-triggered workflows with 60+ triggers based on user behavior for automated customer nurturing.

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18 AWeber Alternatives: Our Top Choice Revealed

Campaign Monitor

(TL;DR) AWeber Alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold Design-focused brands Intuitive drag-and-drop editor with exceptional templates, prebuilt automated journeys Free plan; paid from $12/month 4.7/5 5 (1000+ reviews) SendGrid Developers API-first approach Free (paid from $19.5/month)

Price 40
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15+ ConvertKit Alternatives That Deliver Better Results

Campaign Monitor

(TL;DR) ConvertKit alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Professional businesses needing on-brand emails Highly customizable emails and powerful prebuilt automated journeys Free Plan; Paid from $12/month 4.7/5 5 (600+ reviews) What’s “wrong” with ConvertKit?

Price 40
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Top 15+ ActiveCampaign Alternatives (Tried & Reviewed)

Campaign Monitor

Customer Journey Builder : Design automated workflows with 60+ triggers based on user behavior, purchase history, or engagement. Predictive Analytics : Leverage customer lifetime value and purchase likelihood metrics to target your most valuable audience segments. . Some users report a steeper learning curve.