Martech

SEPTEMBER 19, 2024

These in-store experiences, however, aren’t just offline refuges — they’re part of an omnichannel journey. They are connected, through mobile and other digital channels, with the customer journey, which begins long before the customer enters the store.

Retail 120

Retail Shopper Market Shoppers Advertising 120

Martech

AUGUST 6, 2024

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey. But in an effort to promote good health, Aflac offers an annual wellness benefit.

Gen Z 119

Gen Z Millennials Health Food 119

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

JULY 19, 2024

This free customer journey map template from HubSpot can help you identify how the journeys of various consumers could differ based on their identities. Simply acknowledging that not all the customers you serve have the same need helps you expand your way of operating.

Customer 125

Customer Food Shoppers Retail 125

Martech

APRIL 3, 2025

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. Heres the twist: this isnt just a media mix problem.

Customer Acquisition 88

Customer Acquisition Transform Customer Journey Finance 88

Martech

SEPTEMBER 23, 2024

The AI agents can even build a customer journey in Salesforce Flow. It is capable of evaluating the health of marketing programs and adjusting spend in the moment to optimize performance with AI-generated campaign summaries, ready-to-use insights and out-of-the-box, marketing-specific Tableau analytics dashboards.

Transform 106

Transform Marketers Marketing Health 106

Sprout Social

JANUARY 24, 2025

By understanding and addressing the unique needs and preferences of their customers, Marks & Spencer is building lasting relationships that foster loyalty and trust. It drives conversions throughout the customer journey. Social medias full-funnel potential Social media is no longer just for awareness.

Entertainment 104

Entertainment Transform Social Media Marketing Health 104

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Here are some ways social listening and customer advocacy work together: Surfacing customer (and prospect) insights Your audience will tell you what they want from you — you simply have to listen. The result? And that’s just the tip of the iceberg.

Customer 116

Customer Food Transform Health 116

Martech

FEBRUARY 13, 2025

Marketing Hub users can now use the Lead Scoring tool, while Service Hub users can build health scores in the customer success workspace. What to know Legacy scoring lacked key features like decay, resets, and scalable rules, making it difficult to maintain accurate lead and customer health scores.

CRM 101

CRM Health Transform Management 101

Sprout Social

FEBRUARY 11, 2025

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. Our brand sentiment conveys how people feel about their own health journeys, and the role Vivobarefoot plays in them.

Branding 77

Branding Health Education User-Generated 77

Backlinko

MARCH 25, 2025

Pet Health Pet parents take the health of their fur babies seriously, which is evident by the 72% growth of this niche over the past decade. To succeed in this space, create detailed guides on specific health conditions, prevention strategies, and nutrition advice. It also has moderate keyword difficulty (64%).

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Backlinko

NOVEMBER 29, 2024

How does it guide visitors through the customer journey? This gives you a comprehensive view of your SEO health. Here, you can track customer journeys through specific steps on your site. They care about metrics that show how SEO integrates with broader marketing efforts. Want to get really fancy?

Analytics 91

Analytics SEO User-Generated Health 91

Sprout Social

APRIL 8, 2025

For instance, a health and wellness brand might pair with a lifestyle influencer who advocates for healthy living. Check out our framework for maximizing influencer marketing ROI at each stage of the customer journey. Brand safety and alignment are crucial for a successful partnership.

Branding 108

Branding Tentpole Entertainment Transform 108

Backlinko

SEPTEMBER 6, 2024

The product also lets you create visual maps of user flows, called Journey Mapping, for detailed analysis. If improving the entire customer journey is a priority for you, use Heap Illuminate to uncover friction points like abandoned carts or incomplete conversion events. Adobe also has a massive product ecosystem.

Analytics 100

Analytics Price Law User-Generated 100

Use Insider

NOVEMBER 18, 2024

Here are some of my favorite moments from my conversation with Amy: Guiding New Members with Personalized Journeys During our session, Amy shared that her vision for customer journeys at Blink is to deliver customer experiences that are as unique as every fitness journey.

Retail 59

Retail Customer Health Customer Journey 59

Martech

FEBRUARY 18, 2025

an individual’s weight specifications and previous Google searches on health) to push harmful messaging. For brands, the value of data is clear it enables personalization and enhances the customer journey. With data collection at an all-time high, some marketers cross the line, using personal details (e.g.,

Advertising 79

Advertising Advertisers Non-Profit Traditional Marketing 79

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketers Marketing CRM 96

Adobe Experience Cloud Blog

OCTOBER 21, 2015

Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference. The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system. Lesson 4: Have courage!

Transform 134

Transform Health Thought Leadership CRM 134

Lynton Web

APRIL 16, 2025

Tactic 1:Chart Your Complete Customer Experience Journey The foundation of any effective integration strategy starts with precisely mapping your customer journey. For recreation businesses, this journey spans both digital and physical interactions, making thorough journey mapping particularly valuable.

Transform 59

Transform Communications Customer Journey Health 59

Hubspot Marketing

OCTOBER 14, 2024

When it comes to “Process,” I’m going to streamline the customer journey from discovery to purchase by ensuring our website is optimized for conversions, with clear CTAs, a quick checkout process, and automated follow-up emails to nurture leads. How are you earning revenue from your customers?

Price 116

Price Marketers Marketing User-Generated 116

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 74

Customer Transform Energy Health 74

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Hubspot Marketing

DECEMBER 18, 2023

An email marketing audit means checking in with your email strategy, campaigns, and overall account health. Finding What Resonates With Your Audience "An email audit is like a health check. From there, they can find any areas of opportunity to improve the overall account and list health.

Email Marketing 133

Email Marketing Health Marketers Marketing 133

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. He points to an example of a health food company. Spring would be an ideal time as well.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketers 140

Martech

APRIL 20, 2022

Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often resides in many different and disconnected sources.

Transform 98

Transform Customer CMO Customer Journey 98

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. Documentation around a lead lifecycle model and how that aligns with CRM stages for leads, accounts, and opportunities is key to analyzing funnel health and velocity.

Analytics 136

Analytics Transform Marketing Automation Platform Health 136

Sprout Social

JUNE 7, 2023

A brand experience strategy is a framework outlining your plan of action to develop and implement an impactful brand experience throughout the customer journey. It is based on customer interaction, engagement and relationships and aims to measure and improve all these aspects. What is a brand experience strategy?

Branding 141

Branding Health Customer loyalty User-Generated 141

Adobe Experience Cloud Blog

SEPTEMBER 29, 2015

Whether your business is an e-commerce enterprise, a for-profit university, or health insurer, your target audience needs to be engaged through acquisition, retention, loyalty, and ultimately, advocacy. Customer nurturing involves building effective and long-term relationships with potential customers throughout their self-directed journeys.

Customer 134

Customer Thought Leadership Health Customer Journey 134

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Martech

MARCH 11, 2024

However, multi-touch attribution takes into account all the touchpoints that influenced a customer’s decision, giving a more comprehensive view of the customer journey. Implement multi-touch attribution: Adopt a multi-touch attribution strategy that gives credit to all marketing interactions along the customer journey.

Branding 113

Branding Key Performance Indicator Customer Journey Marketing Mix 113

Content Marketing Institute

DECEMBER 29, 2017

Stolen from: Paul Horstmeier, Health Catalyst. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Stolen from: Paul Horstmeier, Health Catalyst. Try a Customer-Journey Map [Template].

Content Marketing 111

Content Marketing Health Marketers Marketing 111

Hubspot Marketing

DECEMBER 14, 2016

To help you get started, you should be thinking the following: The customer journey and the story you want to tell. Step #2: Nail down the messaging. As with any marketing campaign, your seasonal campaign messaging is so important. The emotions you want to evoke in your audience.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Martech

OCTOBER 22, 2021

When you “see” their intent, based on the progress along their customer journeys, you can save time by focusing your attention on the most likely purchasers. Because of the influx of digital contacts and touchpoints over the last 18 months, you are likely seeing more of your customers. Read more here.

Transform 114

Transform Customer Customer Journey Health 114

Adobe Experience Cloud Blog

OCTOBER 15, 2015

In the past, the responsibility of the customer experience has typically been divvied up between customer support, product, and other departments. A top-level view on CX reveals that it best fits under the umbrella of your marketing department (which is why marketing typically controls the majority of the customer experience budget).

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Sprout Social

SEPTEMBER 19, 2023

For example, with social media intelligence insights, you can surface critical voice of the customer (VoC) data from various sources such as social listening, reviews, surveys and contact center interactions to track brand health, improve products and enhance customer engagement and retention.

Customer 143

Customer Customer Acquisition Key Performance Indicator Customer Journey 143

Marketing Insider Group

JUNE 10, 2024

Define Key Metrics: The key metrics you select will define the customer data you track. For instance, conversion and churn rates provide valuable insights into your business’s health and performance by showing how many visitors are buying and how many are leaving without a sale.

Analytics 125

Analytics Product Transform Customer Journey 125

Adobe Experience Cloud Blog

MARCH 26, 2019

Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”. Its framework includes a common taxonomy of the journey, metrics and goals, and who in the organization owns various parts of the customer journey. Best Buy’s Playbook For Success.

Transform 133

Transform Customer Branding Finance 133