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10 HubSpot Tactics YMCAs and Recreation Businesses Are Using to Transform Engagement

Lynton Web

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. For recreation businesses, this journey spans both digital and physical interactions, making thorough journey mapping particularly valuable.

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5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

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How SEO can work with digital marketing teams

Search Engine Land

This research provides valuable insight into competitors’ SEO strategies and the customer journey they are targeting. Technical collaboration Technical SEO pros possess specialized knowledge about how a website’s technical health and decisions affect its visibility on search engines.

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3 announcements from Dreamforce marketers need to follow

Martech

The AI agents can even build a customer journey in Salesforce Flow. It uses out-of-the-box, third-party connectors to ingest, transform and map first- and third-party data to improve data accuracy. And, of course, the AI will continuously analyze campaign performance and recommend optimizations based on KPIs.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start?

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How smarter measurement can fix marketing’s performance trap

Martech

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. With its promise of trackable results and immediate impact, performance media thrived in the digital transformation era. Heres the twist: this isnt just a media mix problem.

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10 UK social media trends for 2025

Sprout Social

By understanding and addressing the unique needs and preferences of their customers, Marks & Spencer is building lasting relationships that foster loyalty and trust. It drives conversions throughout the customer journey. AI: the social media sidekick The rise of AI is transforming social media.