Hubspot Marketing

NOVEMBER 4, 2024

Image Source HubSpot’s chatbot uses AI to help generate leads. Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Examples: Optimizely , Albert.ai

Analytics 134

Analytics Customer Journey CMO Marketers 134

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Free trials: Users try the software for a limited number of days. Free trials: Users try the software for a limited number of days. We’re starting to see the transition,” he said.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Hubspot Marketing

JULY 2, 2025

A channel where users opt in to get personalized customer experiences. Building Trust With phishing attempts on the rise, users worry about where their sensitive information ends up. As a result, business executives find it challenging to establish trust: Source With zero-party data, customers know exactly what they're sharing.

User-Generated 116

User-Generated Transform Customer Journey Communications 116

Martech

SEPTEMBER 4, 2024

It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform.

Marketing Strategy 122

Marketing Strategy Whitepaper Finance Transform 122

The Marketing Operations Leader

MAY 7, 2025

2️⃣ Paid Channel Performance This report breaks down pipeline and revenue generated from each paid channel. 6️⃣ Growth Loop Diagnostics This report visualizes how users move through your core growth loop (e.g., It helps highlight friction points in the activation process and where users stop engaging.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey. The language model is based on content from MarTech embedded on top of ChatGPT.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Martech

DECEMBER 16, 2024

They decided to do something radical: talking with their customers instead of at them. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. The user can then add any missing items. The feature aims to streamline access to business analytics, helping users manage orders, refunds, and product information efficiently.

User-Generated 122

User-Generated Customer Journey Advertisers Advertising 122

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. By comparing the sales performance of these groups with those exposed to the marketing efforts, you can estimate the incremental sales generated. Conversion rate: Percentage of users who completed a desired action (like making a purchase).

User-Generated 120

User-Generated Marketers Marketing Retail 120

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. Use dynamic content to personalize each email based on user data.

Health 97

Health Customer Journey User-Generated Marketers 97

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Embrace the power of the marketing funnel Full-funnel marketing solutions can yield a much higher ROI than single-channel approaches because they meet users where they are in their journey.

Customer Acquisition 123

Customer Acquisition Customer Journey Marketers Marketing 123

Sprout Social

SEPTEMBER 17, 2024

And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Pro Tip : Use Customers.ai

Customer 89

Customer eCommerce Shipping Customer Journey 89

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 121

User-Generated New Technology Retail Customer Journey 121

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Encouragingly, 75% of consumers report more positive or neutral toward brands after receiving personalized recommendations online.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Martech

JULY 16, 2024

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 126

Finance Non-Profit Transform CMO 126

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. While Professional offers custom reporting, Enterprise includes multi-touch revenue attribution across all marketing channels.

Price 77

Price Marketing Automation Platform CRM Customer Journey 77

Hubspot Marketing

APRIL 21, 2025

They're the new generation of celebrities but are more relatable and accessible than their predecessors. Finally, 24% say it incentivizes user-generated content. Marketers behind the language-learning app achieve this by participating in viral trends while incorporating user-generated-content and inside jokes among its users.

Social Media Marketing 97

Social Media Marketing User-Generated Influencer Marketing Customer Journey 97

Scoop.it!

JULY 18, 2024

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. Consider what type of content each segment enjoys.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Marketing Insider Group

NOVEMBER 5, 2024

Understanding the role of keywords in PPC advertising helps marketers create highly targeted campaigns that generate measurable results. Quick Takeaways Align PPC keywords with different stages of the customer journey to enhance relevance and improve ad performance. Understanding user intent plays a key role in keyword research.

Advertising 114

Advertising Advertisers User-Generated Customer Journey 114

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Hubspot Marketing

JULY 14, 2025

A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth. user/month Advanced: $24.90/user/month user/month Professional: $49.90/user/month user/month View Pipedrive pricing details. user/month Advanced: $24.90/user/month

Retail 105

Retail CRM Price Customer Journey 105

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Here are some ways social listening and customer advocacy work together: Surfacing customer (and prospect) insights Your audience will tell you what they want from you — you simply have to listen. The result? And that’s just the tip of the iceberg.

Customer 113

Customer Food Transform Health 113

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Backlinko

JUNE 12, 2025

Users ask AI about your industry, see your brand mentioned, and then visit you directly later. And users trust those recommendations. ” Users in their 20s-30s use it as a “life advisor.” ” Older users see it as a Google replacement. This emerging discipline is Generative Engine Optimization (GEO).

SEO 120

SEO User-Generated Analytics Customer Journey 120

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. While improved, Google Analytics 4 still collects user data, which raises privacy concerns.

Analytics 104

Analytics Price Law User-Generated 104

Martech

NOVEMBER 22, 2024

.” The deployment of genAI in the customer journey means that recommendations or additional items for a shopping list can be generated without feeding the shopping list into a third-party LLM like ChatGPT (Lerallut’s example was AI suggesting a good Burgundy to accompany a boeuf Bourguignon ). Why we care.

User-Generated 114

User-Generated Copywriting Retail Customer Journey 114

Litmus

JULY 31, 2024

Learn more That brings us to today Interactive email elements like hover/rollover effects, animated GIFs, gamification, and user-generated options like live polls are often simply called “interactive.” Use our free ROI Calculator to see how much email-driven revenue you’re leaving on the table.

Logistics 110

Logistics Customer Journey Copywriting User-Generated 110

Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 66

Customer Acquisition User-Generated Customer loyalty Marketers 66

Hubspot Marketing

OCTOBER 28, 2024

If they spot any disturbing, recurring user behavior, it can send you an alert straight away. A great example is one of VWO’s free tools, i.e., their AI-powered heatmap generator. While it doesn’t cross-reference your customer data, it tells you if there are any usability issues that could block leads from converting.

Customer Acquisition 99

Customer Acquisition Price Customer Journey User-Generated 99

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Backlinko

NOVEMBER 29, 2024

You track metrics like traffic, rankings, and user behavior to figure out what’s working. They ask questions like: How is SEO driving lead generation? How does it guide visitors through the customer journey? Are users engaging with the content? In other words: you’re giving users what they want.

Analytics 99

Analytics SEO User-Generated Health 99

Martech

JULY 17, 2025

How it helps you Instead of manually piecing together stages in your funnel, Journey Paths automatically reveal your most frequent conversion routes, drop-off points, and behavioral trends. This helps users achieve more accurate reporting, clearer insights and easier collaboration across teams running multi-channel campaigns.

CRM 75

CRM User-Generated Customer Journey Law 75

illumin

JANUARY 14, 2025

Agencies will be focused on integrating new attribution models that go beyond last-click and consider the full customer journey across touchpoints , from social media impressions to in-store visits. These generations are digital natives who value authenticity, transparency, and inclusivity.

Gen Z 101

Gen Z Advertisers Advertising Retail 101