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Key marketing lessons from startup to scale-up

Martech

Social media marketing is essential for both startups and large corporations. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 116
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How to build and nurture brand loyalty: 7 tactics for 2025

Hootsuite

Source: Hootsuite Social Media Consumer Report How to build brand loyalty through digital marketing As you saw in the brand loyalty pyramid, customers become truly passionate about and loyal to a brand when they feel like they have a relationship with that brand.

Branding 123
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AI agents: 2025 predictions

Martech

By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Abandoned cart emails: reach out to customers who leave items in their shopping carts without completing their purchase, encouraging them to return and finalize their transaction. By frequent A/B email testing , you can significantly improve your conversion rate and maximize the impact of your digital marketing efforts.

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Top Email Marketing Strategies to Boost Engagement

Vertical Response

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. In-Store Events and Activities In-store events create memorable experiences and foster customer loyalty.

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Email List Growth Hacks: 24 Insider Tactics to Build Faster, Smarter, and Bigger

Customers.ai

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Can email list growth hacks improve customer loyalty? That’s not just impressive, it’s crazy! That’s where growth hacking comes in.

CRM 87