How to balance ROAS, brand safety and suitability in social media advertising
Martech
SEPTEMBER 27, 2024
ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS.
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