Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 115

Email Marketing Manufacturing User-Generated Marketing 115

Adobe Experience Cloud Blog

AUGUST 11, 2016

But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. But with the proper hygiene practices in place, you can clean up your database over time to maintain a healthy email list. Bad A/B Testing Decisions.

Email Marketing 118

Email Marketing Thought Leadership Marketing Marketers 118

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience with personalized marketing experiences.

Email Marketing 103

Email Marketing Customer loyalty Marketing Marketers 103

Litmus

JUNE 2, 2022

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. Why a dedicated email marketing platform makes sense. Email marketing is only as powerful and effective as the data you use to drive it.

Email Marketing 90

Email Marketing Millennials Customer loyalty Marketing 90

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Earning trust from your customers, which creates new channels for zero- and first-party data. Learn more.

Retail 90

Retail Market Trends Email Marketing B2C 90

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. A streamlined, data-driven approach to email list growth.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Sachs Marketing Group

APRIL 30, 2025

Community outreach programs are an excellent and unique way to provide services to various groups or causes, increase brand affinity, and maintain customer loyalty. This can be achieved through various outreach strategies, including email marketing, social media outreach, and attending community events.

Marketing Strategy 52

Marketing Strategy Customer loyalty Non-Profit Marketing 52

Litmus

JUNE 2, 2022

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. Why a dedicated email marketing solution makes sense. Email marketing is only as powerful and effective as the data you use to drive it.

Email Marketing 78

Email Marketing Millennials Customer loyalty Marketing 78

Customers.ai

DECEMBER 20, 2024

Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place. Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Adobe Experience Cloud Blog

JULY 26, 2013

Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Customized Email Marketing. Email Marketing'

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

Duct Tape Marketing

NOVEMBER 16, 2017

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales.

Email Marketing 77

Email Marketing Branding Affiliate Marketing Marketing 77

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. It helps them connect with their customers, build relationships, and drive sales. AI email marketing is the next frontier. By leveraging the power of AI, businesses can create more personalized and targeted email campaigns.

Email Marketing 66

Email Marketing Marketing Marketers Transform 66

Hubspot Marketing

AUGUST 28, 2019

For instance, take a look at the order confirmation email I received from Massachusetts' Franklin Park Zoo, upon my recent purchase: This email provided me with all the information I needed, but it also made me feel good about my purchase by letting me know that my money was helping support conservation efforts.

Shipping 145

Shipping eCommerce Customer loyalty Shoppers 145

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Litmus

JANUARY 17, 2023

Looking for inspiration to boost your 2023 email strategy ? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize ! In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy.

Customer loyalty 105

Customer loyalty CRM Email Marketing Place 105

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Hubspot Marketing

AUGUST 3, 2018

The best place to start in terms of automation is manual processes that demand a significant administrative effort. Financial processes, data entry, fraud detection, and customer loyalty are only a few areas in which AI can make a tremendous difference. Remember that your AI efforts do not have to be overly complicated.

Transform 145

Transform Customer loyalty Energy Entertainment 145

Hubspot Marketing

JULY 2, 2018

I can get cheaper clothes, music, and groceries from plenty of other places. Crew, Spotify, and SoulCycle cultivate customer loyalty is through valuable content. Crew, Spotify, and SoulCycle cultivate customer loyalty is through valuable content. Crew’s email list to get their “Flash Sale: Midnight” offers.

Digital Marketing 145

Digital Marketing Customer loyalty User-Generated Place 145

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Use Insider

OCTOBER 2, 2024

In this guide, you’ll learn how enterprise email marketing works and why it’s so different from traditional email marketing. We’ll also cover what factors to consider when comparing enterprise email marketing platforms , as well as eight of the best options on the market.

Email Marketing 52

Email Marketing User-Generated eCommerce Price 52

Use Insider

MAY 14, 2024

These two marketing approaches aren’t an “either/or” scenario—they’re both important for businesses. After all, you can’t retain customers if you don’t attract them in the first place. What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Email marketing.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Hubspot Marketing

FEBRUARY 22, 2023

First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on employee productivity. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

Customer loyalty 105

Customer loyalty Market Research Price Marketing Strategy 105

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. We have narrowed the submissions down to the top four emails in each category.

B2C 89

B2C Customer loyalty Email Marketing Place 89

Sprout Social

JUNE 21, 2022

Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Here are some examples of direct marketing tactics: Telemarketing. Email marketing.

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Litmus

MAY 31, 2022

Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer reveals, videos , animated GIFs , surveys, polls, and more. What are interactive emails?

Customer loyalty 115

Customer loyalty Email Marketing Place Branding 115

Sprout Social

AUGUST 30, 2021

Instead, social marketers need to be brought into conversations early and often to support cohesive multichannel marketing. The best multichannel marketers know where their target customers are, why and what kinds of content resonates in each place. It’s a master class in multichannel marketing.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

Hubspot Marketing

JUNE 13, 2022

Marketers are gathering customer data through email marketing. Cynthia Price , Litmus ' SVP of Marketing, believes email marketing is a powerful option for continuing to collect customer and prospect data instead of relying on third-party cookies. The solution here?

Price 130

Price Marketing Marketers Customer loyalty 130

Neil Patel

DECEMBER 21, 2020

Here are a few other ways natural language generation can help in your marketing. As a marketer, you know the importance of communicating regularly with your customers and would-be buyers. It can help build consumer trust, enhance customer loyalty, and allow you to demonstrate your expertise. Create Content.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Lynton Web

MARCH 26, 2025

In such cases, you could set up a follow-up workflow that escalates the issue, such as sending an email from an account manager or offering an incentive to encourage engagement. Technical Implementation With the right architecture in place, its time to focus on the technical side of the workflow implementation.

Transform 52

Transform Key Performance Indicator CRM Communications 52

Martech

APRIL 29, 2024

61% find ads based on indirect tracking tools like third-party cookies are a creepy marketing tactic. 63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty. However, consumers also expressed some drawbacks.

Branding 127

Branding Customer loyalty CMO Digital Marketing 127

Scoop.it!

AUGUST 30, 2022

Website visitors don’t like being forwarded to another application or a web version of your website; they want to find everything in one place. User experience strategies are normally the most important e-commerce marketing strategy you can have. Email marketing. Email marketing involves three important elements.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketing 114

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 127

Law Marketing Marketers User-Generated 127

Litmus

MARCH 31, 2022

Meeting the customer with the right message at the right time in their journey makes their buying decision easier. Personalized marketing can take on many forms—from customized video messages or images, to personalized email marketing messages to featured content or products based on past interactions. Learn more.

Personalized Marketing 95

Personalized Marketing Marketing Marketers Traditional Marketing 95

AWeber

FEBRUARY 16, 2023

Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list. How to get emails for marketing Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing.

Email Marketing 111

Email Marketing Marketing Marketers eBook 111