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A guide to choosing the most effective social media networks for your brand

Sprout Social

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 124
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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. That’s natural language generation at work. Natural language generation has some incredible implications for your digital marketing campaigns.

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The Plain English Guide to Machine Learning vs. Deep Learning

Hubspot Marketing

Our bot allows users to utilize verbal cues to dictate birthday cards to family and friends in about 60 seconds. Those recommendation engines have become so refined that more than 80 percent of the shows users watch on the service are because of a recommendation. My team has worked with machine learning for the past two years.

Transform 144
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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty. On the one hand, loyal, happy customers will promote you to their friends and family, which brings you more customers in the long run. The Twitter campaign alone generated 14.1

Branding 145
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The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

Martech

The importance of loyalty in times of crisis Economic stability significantly impacts how customers behave – and the past years haven’t made it easy on them. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), Will loyalty enter the metaverse?

Gen Z 108
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video.

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6 digital marketing strategies for your e-commerce business

Scoop.it!

Promoting your e-commerce business needs lots of energy, effort, and determination. E-commerce marketing can be defined as using marketing tactics to drive traffic to your site, turning potential customers into paying customers, and retaining them even after purchasing. What is E-commerce Marketing? Optimize for mobile.