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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Rather than creating catch-all content, a content segmentation strategy would split these customers into distinct groups. Free to use image from Pixabay So, what is a segmentation example?

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The state of inclusive marketing in 2025 [new data + expert insight]

Hubspot Marketing

I dive deeper into strategy later on, but most companies invest in inclusivity in a piecemeal fashion (like one-time cultural awareness campaigns), which are less likely to draw in the numbers that regular campaigns get. Many companies are incorporating inclusivity in a checkbox fashion and following broad trends.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Why It Works : Retargeting aligns perfectly with the path to purchase by picking up where customers left off, whether thats browsing a product or hesitating at checkout. The result?

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9 tips for Reddit marketing (that Redditors won’t hate)

Hootsuite

Trust = builds customer loyalty. Customers love getting roasted by dbrand: Source: r/dbrand on Reddit Use Reddit ads Building a community not your thing? Successful Reddit marketing can be done the old fashioned way: paid advertising. Not to tack on a call to action at the end, but simply because you want to help.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

By tracking purchase histories, preferences, and engagement patterns, these programs provide companies with actionable insights into individual customer behaviors and interests. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales. It prioritizes customer loyalty, retention, and lifetime value by delivering personalized experiences and maintaining regular engagement.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Search Engine Land

By tracking purchase histories, preferences, and engagement patterns, these programs provide companies with actionable insights into individual customer behaviors and interests. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.