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How to manage SEO campaigns during economic downturns

Search Engine Land

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. Dig deeper: SEO for user activation, retention and community How to keep your SEO efforts going during a downturn The general message is “do not reduce spending.” They speak with customers and potential buyers often.

SEO 108
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How to unlock the power of personalization through edge computing

Martech

Instead of sending data to a cloud server elsewhere, edge computing allows it to be processed right where it’s generated. By keeping sensitive customer data closer to home, there’s less risk of it being exposed as it travels. This kind of predictive personalization drives customer loyalty and sets your brand apart.

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Successful CMOs collaborate with key C-suite stakeholders in finance, tech, and HR to drive results. CMOs need reliable data to approach marketing with a customer-first mindset.

CMO 145
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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. That’s natural language generation at work. Natural language generation has some incredible implications for your digital marketing campaigns.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Step 2: Segment Your Audience Not all customers are the same and they certainly dont want the same things so dont send them the same emails! Use data like: Purchase History : Tailor emails to what customers have bought (or browsed). Engagement : Target active users differently than those whove gone quiet. How Customers.ai

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How strategy frameworks can help your brand stay relevant

Sprout Social

How to use the framework: To start thinking through the five forces, the first step is to zoom out and look at the industry or space your brand is in, which can be clarified by a simple Google Search or look at Yahoo Finance. Start with your users or customers and think through some questions: What else are they using?

Branding 142
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Build Relationships with IT and Finance.