Litmus

OCTOBER 17, 2024

Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer. Effective retention strategies not only encourage repeat business but also foster long-term customer loyalty.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

illumin

FEBRUARY 19, 2025

User behavior continually changes as new websites, platforms, and online hangout spots appear and disappear this means your strategy must also change. Continuously grow your email list Email marketing remains a steadfast way to grow your audience. Leverage loyalty Customer loyalty is king in 2025.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Martech

OCTOBER 11, 2024

By keeping sensitive customer data closer to home, there’s less risk of it being exposed as it travels. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. This kind of predictive personalization drives customer loyalty and sets your brand apart.

Customer loyalty 72

Customer loyalty Retail Finance Shoppers 72

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you.

Marketing Strategy 114

Marketing Strategy Shoppers eCommerce Retail 114

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Customers.ai

DECEMBER 20, 2024

How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds. Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

Marketing Strategy 132

Marketing Strategy Shipping Marketing Marketers 132

Marketing Insider Group

JULY 26, 2021

These top predicted retail trends demonstrate the wide range of retail experiences customers will look for. The past year saw upscale sit-down restaurants offering takeout, retailers adding curbside pickup options, and hygiene-motivated measures like cashless payment and contactless delivery gaining momentum.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Rock Content

OCTOBER 13, 2020

Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? Take loyalty programs as just one example of the power of engaging your current customers.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Customers.ai

JANUARY 3, 2025

Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Why It Works : Retargeting aligns perfectly with the path to purchase by picking up where customers left off, whether thats browsing a product or hesitating at checkout. The result?

Customer 88

Customer eCommerce Shipping Customer Journey 88

Hubspot Marketing

FEBRUARY 14, 2019

I could use these points for future flights, but alternatively, I could also use them on car rentals, hotel stays, or purchases with JetBlue retail partners, like Amazon. I'm not trying to convince you to fly JetBlue, but I am trying to show you the power of relationship marketing. Relationship Marketing Examples.

Food 145

Food Customer loyalty Marketing Marketers 145

Sprout Social

MARCH 18, 2025

To capitalize on the influencer opportunity, over half of marketing teams plan to build out their roster of influencers and expand partnerships this year. As they do, teams should consider the role influencers play in their big picture marketing strategy.

Health 68

Health Influencer Marketing Food Retail 68

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Martech

FEBRUARY 8, 2023

However, implementing a strong customer loyalty program is a highly effective tool in the loyalty kit. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista. The programs, perhaps unsurprisingly, are popular. In 2022, U.S. Get MarTech!

Customer loyalty 109

Customer loyalty Retail Marketing Marketers 109

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 121

Customer Non-Profit Customer loyalty Transform 121

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels. increased sales, customer loyalty or brand recognition). Multichannel.

Customer loyalty 127

Customer loyalty Customer Journey Marketing Marketers 127

Marketing Insider Group

DECEMBER 19, 2024

These include: Heightened customer loyalty. A strong community means meaningful customer relationships, more trust, and high-quality engagement from your customers. All these factors make customers loyal and willing to spend money at your business.

Transform 58

Transform Customer loyalty Retail Communications 58

Neil Patel

DECEMBER 18, 2020

With Shopkick, you can be assured of driving customer loyalty. As you probably know, customer loyalty is a major ingredient for growth, particularly in a competitive market. Today, Overstock is an online retailer that sells various products in almost every category via its merchant base. Conclusion.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Neil Patel

OCTOBER 19, 2021

First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages. It has always been an important measure of retail succes s , and naturally, the more foot traffic an area has, the more chances there are to make sales. Foot Traffic Vs. Online Traffic: What Are the Pros and Cons.

Shipping 140

Shipping Shoppers Retail Transform 140

Hubspot Marketing

AUGUST 26, 2022

Twilio’s 2022 State of Personalization report found that 49% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retail brand. Customer loyalty programs. This retailer has created an interface that offers relevant recommendations based on browsing and purchasing history.

Branding 123

Branding Retail Shoppers Customer loyalty 123

Power Digital Marketing

NOVEMBER 29, 2022

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low. 1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses).

Retail 52

Retail Gen Z Shoppers eCommerce 52

Use Insider

MAY 2, 2024

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52

Retail eBook eCommerce Customer Acquisition 52

Use Insider

AUGUST 21, 2023

They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits. This needs to be quick, easy, and high-performing; the last thing you want is a high bounce rate for your seasonal customers.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Marketing Insider Group

NOVEMBER 3, 2020

Customers who engage with your content on a regular basis start to build a connection with your brand. This builds customer loyalty. For an example of this strategy in the context of physical products, take a look at outdoor gear retailer REI’s Expert Advice library. Plan Your Retention Marketing Strategy Today.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases. What are some tools to enhance FOMO in marketing strategies?

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Marketing Insider Group

JULY 15, 2015

So, with every new improvement or introduction of a new way of doing things, your customer raises the bar and increases your pressure to deliver. Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. 80% of U.S. 82% of U.S.

Customer 110

Customer Customer Journey Education Retail 110

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promotion 96

Promotion B2C Retail Direct Mail 96

Marketing Insider Group

JULY 27, 2010

If you’ve ever walked into any retail store and been hounded by a sales rep then you know how annoying it can be for a B2B decision maker or influencer who is truly “just looking.” And like the person browsing in a retail store, they are not ready to speak with a vendor.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Search Engine Land

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Non-Profit 84

Non-Profit Customer Customer loyalty Transform 84

Sprout Social

OCTOBER 30, 2023

Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement. They surprise many of their customers with personalized cards and gifts in honor of their dearly departed animals.

Customer 143

Customer Customer Journey Food Marketing 143

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Segmenting your customers is critical to your success. Product improvements By understanding what motivates customers to buy your brand’s products, you can tailor offers to suit client needs better.

Customer 102

Customer Customer loyalty Communications Fashion 102

Sprout Social

JANUARY 26, 2021

Drop a location pin to help customers navigate to stores, events and more. Behind that little speech-bubble icon are capabilities and opportunities to make your Instagram DM marketing strategy soar. Connect with customers. Building a community and loyal customers requires two-way communication.

Shipping 144

Shipping Entertainment Management Customer loyalty 144

Marketing Insider Group

DECEMBER 6, 2022

To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. The Social Savvy Brand Advocate Follow-Up.

Customer 144

Customer Shipping Customer loyalty Product 144

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Converting into leads.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145