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Premium Pricing for Professional Services

Duct Tape Marketing

Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Pricing is tough and it pushes many to commoditization. There’s a better route: premium pricing. So, what exactly is commodity thinking?

Price 70
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8 proven retention marketing strategies to boost customer loyalty

Use Insider

After all, you can’t retain customers if you don’t attract them in the first place. The argument isn’t that you should prioritize your customer retention strategies over your acquisition strategies, but that you need to focus on them in addition to customer acquisition. What are the benefits of retention marketing?

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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 80
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The Secret to Building Customer Loyalty Forever

Duct Tape Marketing

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience.

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Inflation-Based Price Changes? Here's How & How Not to Address it in Your Messaging

Hubspot Marketing

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. This authenticity builds trust, which is key to maintaining customer loyalty. Be truthful.

Price 99
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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

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AMP for Email: A Place in Every Marketing Playbook

Litmus

For example, now customers can take a survey directly from an email. They can respond to invitations, browse and explore content without going to a website, zoom in on and review products, reply to comments and so much more. An email using AMP can provide up-to-the-minute, accurate information on inventory and pricing.

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