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New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves

Customers.ai

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. and Klaviyo, you’ll capture more return visitors and ensure those high-value customers don’t slip through the cracks—even if Klaviyo’s cookie expires.

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How to unlock the power of personalization through edge computing

Martech

Whether it’s a real-time product suggestion in an app or an in-store display reacting to a shopper’s behavior, edge computing allows your brand to act in real time. It can adapt experiences instantly based on what a customer is doing at that exact moment. You might already have the foundation in place without realizing it.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Some of the most effective email marketing triggers include: Abandoned Cart Emails : Bring back customers who almost made a purchase but left something in their cart. Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. How do post-purchase emails improve customer retention?

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

It’s morphed into a place for genuine connection. For younger shoppers, its abundantly clear that influencer marketing is a full-funnel activationnot just an awareness play. By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI.

Gen Z 98
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5 Alternatives to Wanelo

Neil Patel

It made it easy to shop from many different stores, all in one place. Due to how it attracted crowds of shoppers, the platform quickly became popular, with Wanelo’s site boasting as many as 11 million active users. With Shopkick, you can be assured of driving customer loyalty. What made the Wanelo app so popular?

Shoppers 145
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Grow Your Business With Facebook Marketplace: Guide + Tips

Hootsuite

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Shoppers can filter searches by price and location. Interested customers can message sellers directly on Messenger. Place ads that run on Marketplace. Think Craigslist, but with Messenger. Electronics. Entertainment.

Shoppers 145