Hubspot Marketing

APRIL 21, 2025

I had to take the community-building playbook I knew well and adapt it to a new platform: LinkedIn. Instead, I wrote open playbooks and useful insights. I knew my ideal customer personas (ICPs) and tracked their engagement closely. Action you can take today: Identify the top problem your customers or industry faces right now.

Transform 107

Transform Branding Place Marketing Strategy 107

Martech

AUGUST 2, 2024

Everything customer-responsive must be able to change quickly as customer behavior does. Teams closest to customers should be empowered in this layer of planning because they have the best view of what’s happening and can respond to change the fastest. No, no, try this !” To make this work, nothing should come as a surprise.

Transform 117

Transform Marketing Plan Fashion Health 117

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Friction harms conversions.

Customer 139

Customer Global Marketing Customer Journey Energy 139

Martech

OCTOBER 29, 2024

So, when major events like elections occur, marketers should take stock of which customers are affected and adjust spending in emerging channels like CTV. Dig deeper: 2024 elections playbook works for brands too Email: Business email address Sign me up! Processing.

Branding 122

Branding Advertising Advertisers Price 122

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints. Of course, those preferences change.

Customer 117

Customer Branding Customer Acquisition Customer Journey 117

Hubspot Marketing

AUGUST 13, 2024

The old, traditional SEO playbook won't work like it used to. Customer-centric strategies matter more than keyword clusters. Cultivating a strong online presence across platforms beyond Google, and positioning their brand as a go-to solution for customer needs will be higher priorities for SEOs, as well.

SEO 123

SEO Transform User-Generated Health 123

Trade Press Services Newsletter

JUNE 5, 2025

Humanizing B2B: The New Truth in Marketing that Will Transform your Brand and your Sales by Paul Cash and James Trezona Humanizing B2B is refreshingly different from the typical B2B marketing playbook. Mastering AI for B2B Marketing is the go-to summer playbook for all things artificial intelligence. Buy on Amazon 6. Buy on Amazon 7.

Transform 130

Transform Marketing Marketers Education 130

Sprout Social

SEPTEMBER 12, 2024

By customizing content to fit the specific context of each network, brands can maximize their impact and foster stronger connections with their audience. Learn more about emerging trends and consumer preferences in the 2024 Social Media Content Strategy Report: A Playbook for Every Network.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Martech

JANUARY 14, 2025

Her team stopped hiding behind automation and started engaging in real customer conversations. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need.

Transform 128

Transform CMO Marketing Marketers 128

Martech

JULY 31, 2024

Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. Every year, Merkle conducts research into customer experience from both the vendor and customer side.

Transform 130

Transform Customer 130

Martech

NOVEMBER 8, 2024

For instance, a campaign might track only immediate conversions without considering long-term customer engagement or retention. Implement robust tracking systems that capture all relevant metrics across different channels and stages of the customer journey. Dig deeper: How to quantify the ROI of data using decision playbooks 2.

Marketing 130

Marketing Marketers Customer Journey Education 130

Martech

FEBRUARY 26, 2025

But it’s not just marketers feeling the pressure your customers are, too. Dig deeper: Humanizing B2B: The key to better customer experience 2. Are you addressing your customers’ pain points with understanding or just listing your features? This builds trust and shows you’re in the trenches with your customers.

Whitepaper 117

Whitepaper Thought Leadership B2C Marketing Automation Platform 117

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. But what if small business owners could grow their audience and deepen trust in their brand by borrowing a page from the nonprofit playbook? The result was always disappointing.

Whitepaper 117

Whitepaper Thought Leadership Marketing Marketers 117

Hubspot Marketing

JUNE 16, 2025

It was clear there was a real appetite for practical advice, the kind that's hard to find in blog posts or playbooks. I’ll post something like: “Drop your website below, and I’ll give you a custom growth idea.” The Playbook is Still Being Written I‘m still testing, still tweaking, still figuring it out.

Thought Leadership 112

Thought Leadership Promotion User-Generated Branding 112

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service. Examples: SentiSum , Qualtrics 2.

Analytics 133

Analytics Customer Journey CMO Marketing 133

Martech

OCTOBER 24, 2024

It’s bad when customers think you are intrusive. regulations and guidelines are available in the Telephone Consumer Protection Act and “ Short Code Monitoring Playbook ” from the Cellular Telecommunications Industry Association (CTIA). Be sure to message only those customers who expect to receive SMS. In the U.S.,

Shipping 129

Shipping Communications Promotion Customer 129

The Marketing Operations Leader

JANUARY 2, 2025

Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Director+ (13 to 16+ Years): Driving Strategy and Culture Goal: Drive innovation and customer-centric initiatives. Report Generation: Learn to create dashboards and reports that track KPIs.

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

Hubspot Marketing

JULY 19, 2024

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. There’s a simple solution to increase conversions throughout the customer experience you deliver for all the people you want to serve.

Customer 130

Customer Food Shoppers Retail 130

Martech

SEPTEMBER 12, 2024

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. Account Plan Creator generates a structured account strategy.

Transform 117

Transform User-Generated Analytics Social Media Marketing 117

Martech

AUGUST 27, 2024

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. This is the obvious choice for cutting-edge organizations where customer data and proprietary predictions are part of the product. Ad platforms. CTV targeting.

Transform 128

Transform User-Generated Direct Mail Retail 128

Martech

MAY 7, 2025

Aligning with the customer the buyer. They both have to align with the customer. Why the old playbook no longer works Product “pitch-slaps” are doing more damage than good. Too often, sales and marketing rely on rigid playbooks or motions completely misaligned with buyer needs. The real shift?

Analytics 78

Analytics Communications Marketing Plan Product 78

Hubspot Marketing

DECEMBER 4, 2024

Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Build a customer profile. It’s just too expensive for our target customer.” Define your content objectives and voice.

Education 99

Education Logistics Promotion Advertisers 99

Hubspot Marketing

JUNE 19, 2025

I think the biggest mistake I see is having too many ideal customer personas. But here’s the thing: You can’t have seven “ideal” customers. Build content program or channel playbooks. Here are the most common and damaging. You have too many ICPs. The next day, it’s the CFO. Then, it’s the sales enablement team.

Marketing 105

Marketing Marketers CMO Entertainment 105

Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. This approach is expensive and unsustainable.

Branding 115

Branding Education Thought Leadership User-Generated 115

The Marketing Operations Leader

JUNE 24, 2025

Think toolkits, QA checklists, playbooks, and campaign calendars that make every launch smoother and smarter. Framework, and it comes from The Customer Engagement Book by MoEngage , shared by Mirala Ciala, Director at Equinox. Campaign & Program Enablement Marketing shouldn't feel like you're reinventing the wheel every month.

Transform 130

Transform Marketing Marketers Energy 130

Martech

JULY 24, 2025

That means the usual SEO playbook isn’t enough to get your content discovered, let alone build a subscriber base or move people through your funnel. Up to 90% of top-performing videos use custom thumbnails, according to YouTube’s Creator Help Center. What gets watched. What keeps people engaged.

SEO 78

SEO Education Video Marketing Price 78

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. The best AI use cases for brands are still increasing efficiency in areas like social listening , data analysis and customer care.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Animalz blog

AUGUST 12, 2024

His approach offers a playbook in founder-led content strategy, balancing personal insights with company messaging. Startups tend to do things that don’t scale, and there’s some unintuitive logic in the processes we use internally for things like customer support.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When done well, this approach builds loyalty and keeps customers coming back.

Health 97

Health Customer Journey User-Generated Marketing 97

Sprout Social

JUNE 11, 2025

Use their playbooks to inspire your own. Meanwhile, casual dining restaurant chain Chili’s is growing—expanding their sales and customer base via social media buzz. Not only were their social efforts important for getting people in the door, they also played a significant role in customer advocacy.

Branding 109

Branding Transform Food Education 109

Martech

MAY 6, 2025

When an AI system detects that multiple stakeholders at an account are displaying the behavior of your best customers last quarter, it doesn’t just add points to a lead score, it creates momentum. Define which signals matter most and build playbooks that coordinate marketing and sales responses. AI shouldn’t be a black box.

Transform 118

Transform Marketing Marketers Marketing Automation Platform 118

Hubspot Marketing

NOVEMBER 18, 2024

The short answer is the same old phrase from every marketer’s playbook: “ It depends.” Depending on where your ideal customers hang out and their preferred content, your goal should be to shortlist the platform(s) you want to use. Does this mean there’s no data or benchmarks to follow? Does that mean YouTube will give you less ROI?

Influencer Marketing 132

Influencer Marketing Price Affiliate Marketing Millennials 132

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Its a series of critical moments where customers decide whether or not to move closer to hitting buy.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

JULY 25, 2025

Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. This playbook distills the chaos into clear, actionable steps. Deploy targeted questionnaires to survey existing customers.

Branding 68

Branding Shoppers Price SEO 68