Six & Flow

MARCH 5, 2024

The old sales playbook won’t get you anywhere with customer demands changing rapidly. It’s time we rewrite the sales playbook to empower our sales enablement strategy. The market is crowded with sales reps, your audience is saturated, and you’re struggling to stand out from the crowd.

Customer 52

Customer Marketing Marketers 52

Martech

JUNE 23, 2023

Track your performance more often — or on a more appropriate duration — by using the new release to set weekly or custom goal durations. Create more relevant goals to track the metrics that matter for your business by using the new release enabling custom goals for custom objects in HubSpot. Learn more here.

User-Generated 97

User-Generated CRM Management Education 97

Martech

DECEMBER 14, 2022

Plus, several Payments and Playbooks releases allow managers to access the information they need. Increase the likelihood of prospects and customers engaging with your content by using their communication method of choice — which now includes WhatsApp. Playbooks releases ensure adoption and better use of collected data.

Communications 98

Communications Customer Analytics Management 98

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business. The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e.,

CRM 92

CRM SEO User-Generated Customer 92

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. For example, send physical letters, brochures, or even packages (depending on the value of the potential customer). in Italy.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Ariyh

OCTOBER 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,919 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… HelpDesk Struggling with customer support requests? Are your customers frustrated? What's inside?

B2C 124

B2C Price Promotion eCommerce 124

Rock Content

MARCH 15, 2023

Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. If the objective is customer retention, for example, investing in user interface, customer and advocacy marketing can be a good starting point.

Global Marketing 92

Global Marketing eBook Marketing Marketers 92

Martech

SEPTEMBER 18, 2023

This feature gives team members the necessary context and history when transferring the customer to a new rep without needing to read every message. Accurately charge customers for sales tax, shipping or other fees now that payment links support write-in fees. with reply management and inbox connectivity. Get MarTech! In your inbox.

User-Generated 121

User-Generated Shipping Education CRM 121

Ariyh

JULY 24, 2023

This is a 3min practical summary of a scientific study 🎓 Join 20,640 evidence-based marketers that grow using science, not opinions 📈 Subscribe here 📙 Use Ariyh’s Playbooks to supercharge your growth In case you missed the launch last week: Ariyh’s new Playbook of Ecommerce Optimization is here!

Shipping 52

Shipping eCommerce Logistics Retail 52

Lynton Web

DECEMBER 21, 2023

Recommended Enablement CRM Card This new feature puts Playbooks in the right place at the right time. Previously, they were only available in a list in the side panel on Company, Contact, Deal, Ticket, and custom object record pages. Now, HubSpot brings recommended playbooks to the center panel of CRM record pages.

CRM 59

CRM Place Product Customer 59

Search Engine Land

APRIL 26, 2023

Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.

Marketing 93

Marketing Marketers Advertising Advertisers 93

Martech

SEPTEMBER 7, 2021

This may mean using AI-driven chatbots early on to offer assistance to customers or answers to their FAQs, but the goal is to qualify the lead before putting a real person in touch with them. Just remember, there is more than one way to approach a customer. They know where the customer is in the funnel. Information please.

Product 92

Product Online Buyers Shoppers Customer Journey 92

Rock Content

MARCH 28, 2023

A top-notch branding strategy can help businesses stand out from the crowd, build customer loyalty, and drive revenue growth. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. By selling directly to customers, Tesla fully controls the customer experience.

Branding 79

Branding Global Marketing Fashion Whitepaper 79

Ariyh

SEPTEMBER 18, 2023

P.S.: Here are 6 more recommendations on how to optimize your product images (as a free sample of Ariyh’s Playbook of Ecommerce Optimization ) Previous insight: The impact of credible vs sketchy marketing (more insights here ) Use realistic photos to highlight your product’s key characteristics. . video games).

Product 90

Product Health eCommerce B2C 90

Martech

APRIL 26, 2023

Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.

Marketing 88

Marketing Marketers Advertising Advertisers 88

Ariyh

SEPTEMBER 11, 2023

The second salesperson hands you a pamphlet with reviews from customers, who share how the dishwashing soap helped them cut through impossible to clean grease. limited-time deals for no apparent reason , fake or exaggerated customer opinions) When people are skeptical of you or your message, they will dislike your brand and product.

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

DECEMBER 11, 2023

📝 Intro We've seen in previous insights and in Ariyh's Pricing Playbook that just-below prices are effective at making a price look significantly cheaper (e.g. P.S.: Ariyh’s Pricing Playbook will be updated next year with even more of the latest research. vs $16 feels much cheaper than the $0.01

Price 62

Price B2C Food Promotion 62

Customers.ai

APRIL 5, 2024

You have to have the right product and then reach the right customers at the right time with the right message. When you make your customers feel like your store really understands them, you can turn them from a potential buyer into a customer for life. It’s harder than it sounds–and it doesn’t sound easy! Let’s dig in.

eCommerce 64

eCommerce Outbound Marketing Marketing Marketers 64

Ariyh

OCTOBER 23, 2023

This is a 3min practical summary of a scientific study 🎓 Join 23,148 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Imagine an omnichannel experience that truly delights your customers. Can’t think of one? In France, Fnac.fr

Retail 99

Retail eCommerce B2C Price 99

Ariyh

NOVEMBER 13, 2023

For example, I had planned to launch 4 or 5 playbooks, but I had ‘only’ managed to launch the Playbook of Pricing & Promotions. More playbooks This year we launched the Ecommerce playbook , and we started work on the SaaS playbook. Use it for internal learnings or give it to your customers.

Finance 52

Finance Health eCommerce Price 52

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Greater access to Playbooks and call transcription and coaching.

Customer 85

Customer CRM Product Management 85

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development. Customer insights.

Law 108

Law Communications Management Analytics 108

Search Engine Land

NOVEMBER 18, 2022

” The formula comes directly from Google’s best practices playbook. Finally, check the Insights page frequently to discover performance and consumer trends that are uniquely customized to your business. . You can read the entire playbook here. Directly connect your marketing goals to real business outcomes.

User-Generated 95

User-Generated Analytics Place Advertising 95

Customers.ai

DECEMBER 5, 2023

Our two experts have outlined a six-step playbook, designed to unlock long-term business growth and turn seasonal customers into loyal patrons for the months and years ahead. For example, you can create custom segments based on pages visited, allowing you to create ads for that particular product. Studies show that UGC is 8.7x

Customer 97

Customer Outbound Marketing Customer loyalty Advertising 97

Ariyh

JANUARY 22, 2024

You just got an angry email from your customer. as an appreciation of patience) over saying “sorry” (an apology) after a service failure can improve customer satisfaction. Get in front of more customers by having quality and relevant websites link to your business. If the customer complaint is public (e.g.

Shipping 67

Shipping B2C Food Price 67

Ariyh

AUGUST 28, 2023

A 70-page practical blueprint of everything you need to have covered, from customer journeys to SEO to conversions to content automation. World’s best business class ) Zendesk correctly highlights customer testimonials that use the present tense when talking about their experience with the product.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Hubspot Marketing

NOVEMBER 1, 2023

From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers. Per The Business of Fashion , Gen Z businesses are differentiating themselves from their millennial counterparts by creating super-niche products.

Gen Z 96

Gen Z Millennials Customer Acquisition Law 96

Ariyh

AUGUST 21, 2023

For example, to boost sales you can highlight a product’s: Number of sales, or views How many reviews it received Customers from well-known companies It’s extremely powerful. ✉️ Use the power of email courses to nurture customers Email courses are a highly efficient way to collect and nurture leads.

eCommerce 90

eCommerce Price B2C Retail 90

Ariyh

SEPTEMBER 25, 2023

Learn how to do it yourself and see it in action, so you can take your customer journey to the next level. This and much more in Storyblok’s special omnichannel webinar session (including: how to fit AR/VR into it all, and use it to wow your customers). And how do you manage all those channels? Here’s all you need to know.

Product 101

Product Food Health B2C 101

Martech

JULY 14, 2021

Why we care: Brand success is, to a large degree, in the eyes of the customer. There is also a new marketing playbook that accounts for the increase in research that consumers do online themselves. So, remember that the customer’s decision process is constantly changing, and do your best to keep up by using data in a smart way.

Branding 127

Branding Shoppers Management New Markets 127

Martech

APRIL 17, 2024

Use customer data to inform email programs. Look for something to fix instead of using the same playbook year after year. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. The answer is, sadly, not much. Use incremental innovation to create change.

Email Marketing 122

Email Marketing User-Generated Marketing Automation Platform Customer 122

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 143

Customer Transform CMO Retail 143

Ariyh

NOVEMBER 20, 2023

Rated by Gartner as the only ‘ Customer's Choice CMS ’ based on 775 reviews with an average rating of 4.4 Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh?

Price 87

Price B2C eCommerce Retail 87

Businesses Grow

NOVEMBER 6, 2023

In his most recent role, Sison was responsible for leading the global marketing excellence team with the goal of reimagining and driving the J&J worldwide marketing capability agenda, including the development of the New Modern Marketing Playbook: The Next Generation of Brand Building. The fourth one is strategist.

Global Marketing 116

Global Marketing Marketing Marketers Communications 116

Ariyh

OCTOBER 2, 2023

Nordstrom Locals, Bonobos’ Guideshops), to let customers touch and try purchases before ordering them online. ⚡ Steps to implement Give opportunities for your customers to hold your product or something of the same size and shape. Retailers focused on online sales have experimented with offline stores (e.g.

Product 84

Product eCommerce Retail Shoppers 84