Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer.

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

JULY 30, 2023

While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Currently, 47% of social media marketers say their brand sells directly within social media apps. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. Its an indicator of brand trust, customer engagement, and marketing effectiveness.

PR 94

PR User-Generated Transform Thought Leadership 94

Martech

DECEMBER 10, 2021

The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trust gap between brands and consumers. Our research explored shifts in both marketer and consumer expectations around customer experience and privacy.

Customer 105

Customer Transform Global Marketing Customer Journey 105

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Customer 116

Customer B2C Transform Retail 116

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way! Today, webinars are more important than ever.

Transform 142

Transform Communications Education Global Marketing 142

Adobe Experience Cloud Blog

MAY 3, 2019

New opportunities to grow your business beyond your current market come up every day. How can both small- and medium-sized companies seize these opportunities to learn, grow, increase their sales, and retain customers? How can your business offer excellent service to customers across the world? Today, it’s easy.

Logistics 133

Logistics Law Transform Global Marketing 133

Martech

APRIL 8, 2022

While IT software and services represented 7% of marketing investment in 2021, it will drive 14% of the dollar growth from 2021 to 2025 – by far the most of any industry. It has been a big beneficiary of the digital transformation spurred by the pandemic. US Companies spend the most on marketing – $1.4

Transform 118

Transform Global Marketing Retail Marketing 118

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. 1: Start with the customer journey. Start with who matters most — the customer. Start with the customer journey,” Alfonso said. Bad stack features to avoid.

Transform 116

Transform Customer Journey CRM Fashion 116

Hootsuite

JANUARY 18, 2023

As social has evolved into a constant engine of online culture and connectivity over the past 10 years, it has also become an indispensable way for businesses to not just reach their customers but to engage with their customers in two-way conversations where relationships are forged. Together we will write Hootsuite’s next chapter.

Transform 121

Transform Global Marketing Social Media Marketing Management 121

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Transform 138

Transform CMO Marketing Marketers 138

Litmus

OCTOBER 5, 2021

It is now the business-critical link between multiple stakeholders within the company and is the key champion of the customer (present and future). Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation.

CMO 108

CMO Transform B2C Marketing 108

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Litmus

MARCH 13, 2020

Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. Unlike other marketing channels, like paid social or SEM, when it comes to email, your customers are specifically opting-in to receive your communications.

Customer 91

Customer Transform CMO Communications 91

Welcome Software

APRIL 22, 2025

AI translation tools provide pretty-much-immediate access to global markets by quickly translating content, meaning more reach. This might be reduced editorial cycles, improved audience engagement, less customer support inquiries related to confusion, or faster content production. Sounds good, doesn't it? and review processes.

Gen Z 52

Gen Z Whitepaper Transform Global Marketing 52

Doug Garnett

FEBRUARY 21, 2025

When behaviors are reliably cyclical frequency methods like Fourier transformations can remove explicit consideration of time. Distinctiveness In marketing we attach the quality of distinctive to summarize whether the gestalt emerging from packaging, logos, and other distinctive assets make the product readily identifiable by customers.

Energy 59

Energy Transform Product Shoppers 59

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. Having had some interesting “conversations” with AI bots in customer experience (CFX) scenarios recently, I personally cannot wait!

Thought Leadership 119

Thought Leadership Transform eBook Analytics 119

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Martech

OCTOBER 18, 2022

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. During the pandemic, CVS became a destination for critical testing and immunizations related to Covid-19, introducing the brand to many new customers. DPAA President & CEO Barry Frey in avatar form.

Gen Z 118

Gen Z Retail Transform Advertisers 118

Marketing Insider Group

JUNE 15, 2020

The world has certainly become more attuned to both dimensions and that is what customer experience (CX) and modern marketing are all about. Looking at centralization, we know it is important as ever to have centralized orchestration, the single source of the truth, for customer, product, and campaign data.

Transform 135

Transform Law Marketing Marketers 135

Marketing Insider Group

JULY 27, 2020

Howard took the concept to Gartner, became a VP and Research Fellow, and established the Gartner BI practice and a successful BI customer conference. That said, many/most are concerned with customer success. Q: We often segment the success of customers in a market as “leaders, laggards and those in the middle”.

Transform 122

Transform Analytics Global Marketing Place 122

Sprout Social

NOVEMBER 30, 2020

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. No surprises here.

Shipping 140

Shipping Marketing Marketers Transform 140

Martech

JULY 25, 2023

Though it’s possible to use manually updated spreadsheets to manage projects, they don’t offer the native reports and dashboards provided by marketing work management tools. Many of these platforms include highly customized reporting capabilities that are widget- and wizard-driven to make reporting faster and easier.

Management 98

Management Transform Whitepaper Marketing 98

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. Market modeling 1.4%

Market Research 104

Market Research Non-Profit Transform Marketing 104

Hubspot Marketing

DECEMBER 26, 2022

This is largely due to the digital transformation and massive increase in data, which requires people who can use technology to interpret data and take action to drive a company forward. Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Marketing Insider Group

NOVEMBER 16, 2021

And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet. It’s the Year of Customer Centricity (again). Metrics and Measurement have never been more important. Sales Enablement is a Key Core Competency. Invest in Competitive Intelligence.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Vertical Response

MARCH 22, 2024

This can be achieved by: Providing detailed service or product information Incorporating SEO for better search engine rankings Understanding customer behavior patterns, including shopping habits and purchase friction points, to enhance website usability and the overall customer experience.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. It generates options and tweaks them based on your feedback; voila, you've got custom content in a fraction of the time. It‘s all about getting into your customer's head. This is where AI steps in.

Branding 129

Branding Transform User-Generated SEO 129

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. Improving sales and marketing alignment.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 89

SEO Transform Gen Z PR 89

Martech

JULY 14, 2022

Digital engagement, Salesforce notes in its most recent “State of the Connected Customer” report, “hit a tipping point” in 2021, when an estimated 60% of interactions took place online, compared to 42% the year before. This shift from a reactive to proactive marketing approach is working well for many B2B companies. More M&A.

Direct Mail 125

Direct Mail Customer Acquisition Marketing Marketers 125

Pam Didner

JUNE 20, 2022

For starters, I still love this definition from How to Transform Marketing into a Center of Excellence : “A center of excellence consists of subject-matter experts and uses methodologies and tools that enable shared learning and encourage the building of a performance-based team.” What is a Center of Excellence (COE)?

Transform 96

Transform Marketing Marketers New Technology 96

Content Marketing Institute

AUGUST 17, 2018

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. The thoughtful strategy, careful coordination, and smart repurposing behind this work earned Bertrand Cerisier, who led the initiative, a Content Marketer of the Year nomination. Does your futuristic workspace include printers?

Transform 72

Transform Marketing Marketers Global Marketing 72

Lusha

NOVEMBER 11, 2024

We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. Here are the main types: Cold Leads are potential customers who have had little or no contact with your brand.

CRM 52

CRM Price User-Generated Management 52