Martech

AUGUST 1, 2025

In many organizations, decisions are made in boardrooms, far removed from the customer’s reality. Yet somehow, the real customer experience gets overlooked or misrepresented. That’s where a customer immersion program changes everything. What is a customer immersion program? Metrics are dissected.

Customer

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc. Depending on your market this might look like leads driven from social, registrations or even direct sales.

Health

Marketing Insider Group

AUGUST 27, 2024

This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences. Industry reports help you stay informed about market trends and competitor activities.

Manufacturing

Martech

OCTOBER 18, 2024

However, I decided to collaborate with the custom “marketing strategist” GPT I created to save time. Then I asked the custom GPT to enhance and expand on the FAB analysis I had provided. Case study Earlier this month, I created a custom “persona” GPT and named it Sarah. It’s pretty easy.

Copywriting

Martech

OCTOBER 24, 2024

Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service.

Copywriting

Martech

AUGUST 7, 2024

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. If an increase in web traffic will not likely lead to revenue growth or if social media tends to give you your least valuable customers, all the data available won’t make them good goals.

Key Performance Indicator

Hubspot Marketing

JULY 12, 2024

The best way to learn about your customers is by gathering data on your current customers or target demographic, including: Demographics. A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. Psychographics.

Management

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few.

Gen Z

Martech

JULY 9, 2025

Marketers have spent the last decade chasing better customer data. Why the customer data conversation keeps missing the mark Talk of customer data has been the rage in marketing technology circles for the last decade, and we missed the plot. .” And you need to know the basics: Who are your customers?

Customer

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Understand why customers choose your brand over competitors.

Branding

Backlinko

NOVEMBER 8, 2024

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Even with AI’s growing influence, the fundamental customer needs haven’t changed. Well, they’re the backbone of every successful marketing strategy. The 4 Ps cover everything you need to connect with customers.

Price

Martech

FEBRUARY 25, 2025

” AI bots are starting to deliver on that promise in market research data, to the detriment of research practitioners and their clients. Dig deeper: How to make the most of your market research data How did we detect them? As a result, it is impacting your campaign success rates.

Manufacturing

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform

Marketing Insider Group

AUGUST 7, 2024

Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant. Customer Support ChatGPT applications in business modernize customer support by automating many routine tasks.

Transform

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. Prospects were choosing AI marketing solutions over traditional agencies.

Price

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It falls on marketing to get that data, usually via event registrations, website forms and the like. Data enrichment can provide insights into customer habits and demographics.

Law

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan

Martech

MARCH 17, 2025

By querying the Operator about specific KPIs, marketers can quickly understand performance metrics and make informed decisions. Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Give it a try.

User-Generated

Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. Photo: Chris Wood. Without common standards, each network remains its own walled garden.

Retail

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Pick an industry that best describes your business.

Analytics

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform

Martech

JANUARY 24, 2025

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. For over 15 years, the promise of extracting valuable marketing insights from open-ended comments has been enticing, yet its practical value has remained limited. Processing.

New Technology

Neil Patel

JUNE 27, 2025

Ensures your team can clearly articulate your USP: Include examples of how your product or service helps customers so everyone understands how to promote your brand. Defines your brand’s identity: Outline clearly what your brand stands for and how you want it to be perceived by your customers so your team can easily convey that identity.

Branding

SmartBrief - Marketing

JULY 30, 2024

Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now. By being a Reddit pioneer, you’ve now added an entire network of potential new customers to get exposure to your content.

PR

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

Product Marketing

Hubspot Marketing

NOVEMBER 14, 2024

However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. Customize and personalize messaging.

Direct Mail

Hubspot Marketing

APRIL 8, 2025

Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. Reddit is a great resource for market research data. That leads me to the next point.

Gen Z

Marketing Insider Group

MAY 6, 2025

.” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention.

Marketing Strategy

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform

Marketing Insider Group

JULY 15, 2024

Before you can get an audience excited, you need to truly understand them, and that usually means engaging in market research. Your market research should also reveal what your audience wants and needs. Will customers see results after a specific length of time? Values and motivations. Wants and needs.

Communications

Hubspot Marketing

OCTOBER 28, 2024

Understand customers better — and faster. If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. Collect data and segment your customers.

Customer Acquisition

Hubspot Marketing

APRIL 8, 2025

Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. Reddit is a great resource for market research data. That leads me to the next point.

Gen Z

Sprout Social

JUNE 18, 2025

Here are some other insights into Gen X Facebook use: According to the 2024 Social Content Strategy Report, 72% of Gen X consumers turn to Facebook for customer care, which is more than any other social network. Service-based brands can share inspiring customer stories or offer expert tips that speak to Gen X’s lifestyle goals and values.

User-Generated

Martech

JANUARY 16, 2025

Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Customer service (14%). Copywriting (32%). Image generation (22%). Why we care.

Advertising

Customers.ai

NOVEMBER 20, 2024

Cost Per Acquisition (CPA): Tells you how much it costs to convert a lead or customer. Eye-Catching Visuals: Use GIFs, videos, and custom graphics that capture attention. Turn anonymous website traffic into actionable leads and connect with potential customers you otherwise would’ve missed. Book a Demo 11.

PR

Hubspot Marketing

NOVEMBER 29, 2024

I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve. This could lead to lackluster sales, financial failure, and potential customers who are still suffering from their original problems.

Product Marketing

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. But it’s absolutely essential.”

CRM