Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. million digital video viewers in the United States alone.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. From a consumer standpoint, businesses can utilize a similar approach to better communicate with and appeal to customers.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Martech

SEPTEMBER 4, 2024

Demand Gen estimates assume a mix of image and video creatives, allowing for more versatile campaign execution. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users. First seen. Email: Business email address Sign me up!

Promotion 125

Promotion Advertising Advertisers Marketing Strategy 125

Martech

DECEMBER 9, 2024

How this boosts sales: Engaging product videos help customers visualize how the apparel performs in real-life situations, increasing their confidence in making a purchase. Leverage user-generated content (UGC) What to do: Encourage customers to share their own videos wearing our products.

User-Generated 112

User-Generated Retail Video Marketing Management 112

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities. Website Optimization A digital marketing strategy starts with website optimization.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. And your customers want the same. A good video does what ten blocks of text cant. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Video views Video views are the number of times a video has been watched on social media platforms.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. After all, they likely get bombarded with messages asking them to share content.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Vertical Response

AUGUST 19, 2024

As the marketing landscape evolves, alternative advertising is becoming increasingly important by catering to changing consumer preferences and demands. It relies heavily on customers passing along information through their networks, effectively amplifying the brand’s advertising message.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Hubspot Marketing

JULY 21, 2023

To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Customize your video.

Product 145

Product Promotion Food Influencer Marketing 145

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Consideration stage Strategy.

User-Generated 109

User-Generated Brand Management Marketing Marketers 109

Hubspot Marketing

SEPTEMBER 24, 2024

As Carl puts it: “YouTube won’t promote your content if your own viewers aren’t watching it.” This goes against everything I’ve learned about content marketing, where more distribution equals more views. If something performs great, YouTube is more likely to promote the following video.” Let’s do some quick math.

Shipping 140

Shipping Promotion Place Video Marketing 140

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

OnPassive Marketing

JUNE 5, 2022

Video marketing is not expensive and complex for small businesses to implement. You can start making some fantastic videos using your smartphone. The below facts will convince you about using video marketing in your interactions. What is video marketing? Significance of video marketing.

Video Marketing 91

Video Marketing Marketing Strategy Marketing Marketers 91

Martech

DECEMBER 18, 2024

Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. This allows marketers to allocate resources where they will have the greatest impact, Durraze affirms. However, its up to the marketing team to determine how to position and promote that offer.

Transform 104

Transform CRM Analytics eCommerce 104

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. Create Custom Thumbnails.

Promotion 111

Promotion User-Generated Millennials SEO 111

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Backlinko

JULY 1, 2025

By posting simple behind-the-scenes videos of candle-making. Just engaging content that reaches thousands of potential customers every week. Add high-quality photos that are helpful to customers and inspire confidence. For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit.

Marketing 82

Marketing Marketers User-Generated Promotion 82

Hubspot Marketing

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience.

Customer 145

Customer Key Performance Indicator Branding Marketing Automation Platform 145

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 83

Social Media Marketing User-Generated Influencer Marketing Customer Journey 83

OnPassive Marketing

JUNE 25, 2022

Video marketing is a popular marketing tactic that offers the potential for businesses to get exposed to more online viewers. This blog will teach you the top video marketing tips that can help your small business get ahead. What Are The Top Video Marketing Tips For Small Businesses?

Video Marketing 69

Video Marketing Entertainment Marketing Marketers 69

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Turn to Your Customers.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. Social Media Campaign Templates An unexpected part of social media marketing is managing a budget. Go where your customers are.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses.

Manufacturing 70

Manufacturing B2C Thought Leadership Marketing 70

Martech

MAY 1, 2025

What type of video content do we need? It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. But the most effective B2B video content does three things: Answers questions. Remember that celebrities rarely promote the content themselves. Builds trust.

Gen Z 114

Gen Z B2C Transform Millennials 114

Jeff Bullas

FEBRUARY 26, 2023

With their great reputation and outstanding results they have achieved for their customers we highly recommend them. Here are two quotes from happy customers of Kicksta: “Our Instagram growth and engagement has gone up by 20% and I also learned tips and tricks that have helped me manage my account better!”

Marketing 246

Marketing Marketers Analytics User-Generated 246

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. Customer Acquisition.

Video Marketing 76

Video Marketing Marketing Strategy Customer Acquisition Marketing 76

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Hubspot Marketing

MAY 20, 2025

So, you have people taking their certification for a variety of reasons, says Carolina Moraes, chief marketing officer of Zumba. According to Moraes, the diversity of the brands instructors helps attract a wide range of customers. Like Zumba, video marketing platform Wista focuses on amplifying diverse voices.

Marketing Strategy 76

Marketing Strategy Food Marketing Marketers 76