Hubspot Marketing

MAY 6, 2022

Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years , making it more important than ever for companies to both identify potential leads and increase the chances that these leads are quickly converted into paying customers. The result? The result?

PR 121

PR Whitepaper Content Marketing eBook 121

Martech

AUGUST 22, 2023

Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. What they learned was enlightening.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Whitepaper 99

Whitepaper Customer Content Marketing Communications 99

Adobe Experience Cloud Blog

JANUARY 22, 2020

But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready. It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

JULY 27, 2011

Book: Marketing by the Dashboard Light. Book: Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. Executive Director, Performance Marketing Association. Website: Performance Marketing Association. Book: The Marketing Performance Measurement Toolkit. Blog: Customer Experience Matrix.

Analytics 115

Analytics Whitepaper eBook Marketers 115

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Turn this whitepaper into a 280-character Tweet [INSERT WHITEPAPER]. Tips for using ChatGPT for social media Like any revolutionary tool, there’s a learning curve when using ChatGPT for social media marketing. Book a free demo today.

Whitepaper 145

Whitepaper User-Generated Social Media Marketing Real Estate 145

Scoop.it!

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. It is an efficient way to meet your audience’s hunger for new content effectively and establish your brand as the go-to resource for your target market, and consequently, increase cash flow for your business.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult to manage. Marketing sends too many leads to sales, and sales doesn’t have enough information about the leads to prioritize them effectively.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. More importantly, these leads will help you keep in touch with potential customers—whether it’s to make a special offer or share news. This article is for anyone looking to take their social media marketing up a notch.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

APRIL 19, 2021

Those challenges include: Identifying their target customers. Explaining what their products and expertise can do for those customers. Selling those customers on how they can meet their customers’ needs better than a crowded pool of competitors. Quick Takeaways: Identify your customer segments.

Whitepaper 111

Whitepaper eBook Marketers Marketing 111

Marketing Insider Group

JANUARY 13, 2011

The interesting thing about the sub-headline of this article is that “talk to a customer&# could be the answer for any marketing dilemma: We need to re-design our website. Talk to a customer! Talk to a customer! Talk to a customer! Our sales and marketing folks won’t align on a common objective.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. A recent post on your blog discusses 3 changes marketers must make to survive our current economic situation. Work with the publishers.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Customer Loyalty.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

SEPTEMBER 17, 2019

Target customer segments for the most effective reach. Don’t forget your current customers when it comes to content. Repurpose Your Content on Targeted Platforms. But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market.

Gen Z 106

Gen Z Whitepaper B2C Content Placement 106

Rock Content

MARCH 14, 2024

Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. The Personalization Imperative: The Future of Content Marketing By prioritizing your audience’s needs and creating content that resonates on a personal level, you’ll achieve your marketing goals.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Welcome Software

MAY 7, 2025

Improves the reach of your content Repurposing content can help you to reach new audiences and expand your online presence with new or different marketing channels. Maybe your target market has grown since you first published the original piece, in which case repurposing offers an easy way of connecting to new people.

Transform 52

Transform Whitepaper Management SEO 52

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. New, nurture or upsell: Some programs will create new leads, while others will nurture leads or cause current customers to buy more.

Whitepaper 113

Whitepaper Direct Mail Marketers Marketing 113

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). Add a different string to your marketing automations every month.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Create a persona and user journey.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Software Companies.

B2C 137

B2C Whitepaper Marketers Marketing 137

Unbounce

JULY 6, 2020

Get this exchange right, and you’ll be able to turn more of your fans and observers into full-fledged leads and customers. Prospects – A prospect is somebody who’s already some interest in your product, offering, or service, but who hasn’t yet converted into a customer. 11 Tips to Create Better Lead Capture Pages in 2020.

eBook 145

eBook Whitepaper CRM Place 145

Set Up

SEPTEMBER 17, 2024

Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO. Solution: Invest in Advanced Attribution Models Implementing multi-touch attribution models can show which customer interactions across the buyer's journey contribute the most to conversions.

Energy 59

Energy CMO Whitepaper Thought Leadership 59

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. However, most specialize in options like press releases, landing page copy, sales material, home page content, and other written materials for targeted marketing purposes.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

OnDemand CMO

NOVEMBER 15, 2022

Relationships are a key part of sales in B2B, and giving information away for free in an ebook is a great way to build up trust — a key part of any business relationship — with potential customers. The more you can lean into a specific niche, the easier it will be to attract a target market. . Whitepapers tend to be boring.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. Some brands might want to focus on their target audience, and some may want to use a wide array of tactics. This article discusses how B2B content marketers can build an effective strategy.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketers 66

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

First up was Scott Anderson, Vice President of Customer Communications at HP. Scott is responsible for digitally driven demand generation and he discussed how he is taking the wealth of online information available to marketers and turning it into actionable insights. It’s about people selling to people,” he says. I agree completely.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Lynton Web

NOVEMBER 26, 2024

Custom reporting can reveal deeper insights into lead quality and conversion patterns. For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. These metrics reveal the effectiveness of your demand-generation efforts.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Lusha

MARCH 2, 2023

A pain point for customers can be a point in your favor. What Are Customer Pain Points? A customer pain point is a problem shared by companies and prospects in your target market. What Are the 4 Types of Customer Pain Points? But how do you know what those pains are, exactly? But why the word “pain”?

Customer 52

Customer Whitepaper Target Market Customer Journey 52

Lusha

NOVEMBER 11, 2024

B2B lead generation is the process of finding and attracting potential customers for your business-to-business products or services. Lead generation helps you: Fill your sales pipeline Grow your customer base Achieve long-term growth Types of B2B Leads Not all leads are equal. That’s why reliable customer support is essential.

CRM 52

CRM Price User-Generated Management 52

Lusha

MARCH 2, 2023

A pain point for customers can be a point in your favor. Contact sales Signup field for the lusha app - please enter your work email Start for free Signup field for the lusha app - please enter your work email Start for free What Are Customer Pain Points? What Are the 4 Types of Customer Pain Points?

Customer 52

Customer Whitepaper Target Market Product 52

Search Engine Land

JANUARY 17, 2024

A brand is the cornerstone of marketing, shaping how a business: Communicates with customers. Positions itself in the market. Skillfully managing and conveying a strong brand message empowers your business to influence customer behavior, fostering confidence and trust, ultimately leading customers to choose you over competitors.

SEO 114

SEO Branding Entertainment Whitepaper 114

Adobe Experience Cloud Blog

AUGUST 22, 2016

B2B organizations have access to massive amounts of data from their internal marketing and sales activities, prospect and customer behaviors, and customer service information. At its core, ABM is about engaging key stakeholders from target accounts with strategic, personalized marketing and sales messages.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Rock Content

MARCH 28, 2023

A top-notch branding strategy can help businesses stand out from the crowd, build customer loyalty, and drive revenue growth. Another thing that delights Tesla’s fans is the company’s unwavering commitment to exceptional customer service. By selling directly to customers, Tesla fully controls the customer experience.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Content marketing is best for: Lead generation. By speaking with followers via chat or replying to comments on posts, you can use social media to build genuine relationships with prospective and current customers. Social media is also useful for researching and understanding your target audience.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111