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AI can find your ideal customers, but only humans can build real relationships

Martech

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

Focus on platforms like LinkedIn, Twitter, and Facebook that align with your business goals and where your target audience is most active rather than spreading resources too thin. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

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How to Use HubSpot's Lead Scoring to Better Inform Your Marketing and Sales Teams

Lynton Web

This system is the bedrock of lead scoring, allowing you to create custom criteria based on your business needs. The flexibility of this system means you can adjust and fine-tune your scoring criteria as your understanding of your ideal customer evolves. The prospect's department and functional role matter, too.

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What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools

Lusha

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). Later, they click on a retargeting ad and return to the website.

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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. A unique approach to demand generation is what will get you the most leads, and this involves building specific buyer personas and creating targeted campaigns to uncover gaps that most businesses miss.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

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Using search and email to recognize customer intent

Martech

So, an email that reminded a customer about the browse session, offered help and linked back to the page had some merit. Unless your website was built on static pages, you should be able to track and manage search so you can discover what your customers are trying to discover on your site. It’s account-based marketing or ABM.

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