Remove Customer Remove User-Generated Remove Video Marketing
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How to Start Using Video in Your Marketing

Hubspot Marketing

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

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Improving video to boost sales: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the marketing manager persona. The brand wants to boost holiday sales with better video assets. Leverage user-generated content (UGC) What to do: Encourage customers to share their own videos wearing our products.

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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Customer-centric approach.

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How to Get Started With Video Marketing

Neil Patel

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities. Website Optimization A digital marketing strategy starts with website optimization.

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AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies

Hubspot Marketing

A faster, smarter way to turn curious visitors into loyal customers. In a recent Marketing Against the Grain episode , Kieran and I break down what AI CRO is, key areas where it’s transforming marketing, and advice for integrating it into your marketing strategy. The result? Here’s how.

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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. million digital video viewers in the United States alone.