Martech

APRIL 10, 2025

Here are 12 underrated content marketing tools and unique ways to use popular tools. Tailwind Purpose: Content circulation and traffic generation on Pinterest. Most marketers underestimate the power of Pinterest. million organic views generated for a single campaign and an 854% boost in blog traffic. Processing.

Content Marketing 121

Content Marketing User-Generated CRM Social Media Marketing 121

Jeff Bullas

NOVEMBER 13, 2022

Building an interactive engagement experience for users in the metaverse is challenging, but it can also be a great opportunity to capture a future-minded marketplace. Augmented Reality: Augmented Reality is an interactive experience where real-world objects are enhanced using computer-generated perceptual information.

User-Generated 306

User-Generated Shipping Advertising Advertisers 306

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. And your customers want the same. A good video does what ten blocks of text cant. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Let’s dive in and discover the metrics that truly matter. What are Social Media Metrics?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.” From customers.

SEO 105

SEO Finance User-Generated Food 105

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Adobe Experience Cloud Blog

MAY 14, 2015

Users listed their favorite moments (“I was really hoping he’d miss the trashcan when he threw the paper ball”) and made jokes with each other about memos and cover pages. Significantly, one short video ignited conversations and buzz that lasted a lot longer than one-and-a-half minutes. GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Martech

NOVEMBER 13, 2023

“Our customers have a vision of what they can do to help their customers work, play and live better. We’re behind the scenes, a B2B company; we don’t directly serve their customers. What we do is give our customers tools and technologies to build and deploy more secure applications.”

User-Generated 106

User-Generated Price eBook Customer 106

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

User-Generated 110

User-Generated Brand Management Marketing Marketers 110

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. In general, nowadays, 75.7%

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

Video Marketing 114

Video Marketing Branding User-Generated Marketing 114

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses.

Manufacturing 70

Manufacturing B2C Thought Leadership Marketing 70

Sprout Social

MARCH 28, 2025

Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.

User-Generated 92

User-Generated Traditional Marketing Social Media Marketing Branding 92

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Turn to Your Customers.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Martech

JUNE 10, 2025

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. You can customize when it triggers and where the summary appears.

CRM 56

CRM User-Generated Finance Price 56

Buffer Marketing

NOVEMBER 14, 2024

Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile. But it’s what makes or breaks your first impression on potential followers and customers.

Social Media Marketing 120

Social Media Marketing Education Analytics Entertainment 120

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Duct Tape Marketing

DECEMBER 20, 2024

For over 30 years, Ive been committed to helping small and medium-sized businesses achieve their goals through systematic, strategic marketing. My experience has taught me one thing above all else businesses succeed when they solve their customers greatest problems and stick to a clear, repeatable approach.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Marketing Insider Group

MARCH 17, 2025

A well-executed SEO and content strategy generates consistent traffic and leads, making it one of the smartest investments you can make. Invest in AI and Marketing Automation AI-driven marketing tools have changed the game, allowing you to automate repetitive tasks, personalize content, and analyze consumer behavior faster than ever before.

User-Generated 57

User-Generated Influencer Marketing SEO Marketing 57

Buffer Marketing

JANUARY 30, 2025

Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If short-form videos generate the most engagement, prioritize them. Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions. Once you spot patterns, double down on what works.

User-Generated 106

User-Generated Education Analytics Thought Leadership 106

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Jeff Bullas

FEBRUARY 26, 2023

With their great reputation and outstanding results they have achieved for their customers we highly recommend them. Describe your ideal follower and Kicksta will find and engage with users who match your specification. With video marketing on the rise, it’s important to keep up with the industry. Try Useviral now 2.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Sprout Social

MAY 29, 2025

Googles internal data demonstrates that brands should deploy YouTube across the customer journey. Brand-focused campaigns are also more likely to show a 50% improvement in short-term activation metrics, including marketing qualified leads (MQLs). The competition isn’t even close.

Gen Z 80

Gen Z Social Media Marketing Transform Marketing 80

Hubspot Marketing

MAY 7, 2025

Best for: I like that the templates are in Google Slides which makes them easy to edit and customize, even without graphic design experience. The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. Go where your customers are. The same is true for social media users.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience.

User-Generated 144

User-Generated Price Communications Branding 144

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! Reach customers on a deeper level.

Video Marketing 78

Video Marketing Whitepaper User-Generated Entertainment 78

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. More User-Generated Content (UGC). Consumers generally love UGC. Without using up too many resources, brands can publish videos that evoke emotion.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Buzz Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

JULY 28, 2020

Video isn't going anywhere, but it is always expanding, changing, and evolving to fit new consumer needs and new platforms. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors. To some, this isn't that much of a shock.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145