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Webinar: Beyond silos – data collaboration strategies for marketing success by Lotame

Search Engine Land

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Analytics: Fine-tuning media placements for optimal performance.

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Real Estate SEO: Ultimate Guide to Improve Search

Neil Patel

Have you ever thought about getting into real estate? As of this writing, there are record numbers of real estate agents in the United States, with many of them joining in the last couple of years. It’s called real estate SEO. Why Do Real Estate Professionals Need SEO?

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Morgan DiGiorgio on Think Factory Podcast

DirectMail2.0

Explore the intersection of technology and traditional marketing with Morgan DiGiorgio, Senior Vice President Sales & Marketing at DirectMail2.0, a martech company, integrates up to 14 different technologies to enhance the effectiveness of print marketing. in this engaging podcast episode.

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10 Tips for Creating Real Estate Video Ads

Neil Patel

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. Why Should You Create Real Estate Video Ads?

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What Is The Metaverse (and Why Should You Care)?

Hootsuite

Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. The Metaverse is a virtual world in which users, businesses, and digital platforms can exist and interact. What is the metaverse?

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How to harness the power of brand mentions across the search universe

Search Engine Land

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Broadly speaking, brand mentions are any reference to a brand within digital content, encompassing a wide array of online interactions.

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Metaverse examples: The brands to watch across industries

Sprout Social

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. After scanning the code, users are prompted to take a selfie, which is placed on a digital soccer ball. Real estate.