Scoop.it!

JUNE 8, 2023

Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. At least 65% of content marketers report operating with a fully-fledged, documented marketing strategy to push their websites, and drive traffic toward them.

Promotion 105

Promotion SEO User-Generated Energy 105

Sachs Marketing Group

MARCH 2, 2023

This is especially true for real estate professionals who rely on effective digital marketing strategies to attract and retain clients. Digital marketing for real estate professionals can expand reach, establish trust, and help you close more deals.

Real Estate 95

Real Estate Digital Marketing User-Generated Marketing 95

Jeff Bullas

FEBRUARY 26, 2023

trendHERO: Search and Check Instagram Influencers Very simple idea: if you want real followers just find people with real followers and ask them for promotion. It’s like the quintessence of influencer marketing! So you could in three simple steps find influencers and choose the most effective one for your promotion.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Hootsuite

MAY 1, 2025

Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t require pairing.

Energy 145

Energy Manufacturing Retail User-Generated 145

Econsultancy

FEBRUARY 8, 2022

After all, even the virtual world is powered by energy and therefore generates emissions, and business activities associated with the ad industry, like travel, can also be tracked and their carbon impact calculated. 2022: New normals for digital marketing and ecommerce.

Digital Marketing 59

Digital Marketing Advertising Advertisers Energy 59

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. TallyForms does this best — regularly highlighting and promoting their new features & templates using social content.

B2C 88

B2C Social Media Marketing User-Generated Entertainment 88

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Another area that complements and amplifies your digital and automated approach is event marketing. Want to see a lounge in action?

Event Marketing 134

Event Marketing Thought Leadership Energy Place 134

Power Digital Marketing

MAY 6, 2025

Promote long-term value : Emphasize the long-term savings that customers will receive from your services, such as energy-efficient upgrades or durable repairs that prevent future issues. The post Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business appeared first on Power Digital Marketing.

Finance 52

Finance Price Real Estate Energy 52

Buffer Marketing

MAY 13, 2025

  “Why would someone who sees this post stop scrolling, and spend precious time and energy engaging with it?”   Track this metric when: you're launching a new product or service you're running a seasonal promotion ( Black Friday + Cyber Monday , anyone?) ’” says Rebecca. 

Analytics 107

Analytics Social Media Marketing Key Performance Indicator Logistics 107

Marketing Insider Group

SEPTEMBER 20, 2021

It can be a genuine challenge to choose where to spend your time and energy. Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth. There are so many social platforms, and new ones are popping up every single day.

B2C 144

B2C Energy Thought Leadership User-Generated 144

OnPassive Marketing

APRIL 27, 2022

Digital marketing is a great way to grow your business and build your audience. Fortunately, the LinkedIn platform has made it much easier for B2B marketers to find their target audience on this robust social network. If you have a product or service to promote, why not start a LinkedIn group?

Promotion 59

Promotion Energy Marketing Strategy Digital Marketing 59

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Martech

AUGUST 5, 2022

Most digital marketing teams I’ve worked with don’t have dedicated email copywriters. This email is typical of their work: A big promotional campaign captures attention right off the bat with a promo code and free-shipping incentive. Get the daily newsletter digital marketers rely on.

Copywriting 135

Copywriting Shoppers Energy eCommerce 135

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. These questions inform your digital strategy.

Energy 141

Energy Food Market Research Analytics 141

Martech

JUNE 23, 2022

Cross-promotions in-game and on other channels. A popular game’s devoted audience will interact with other audiences, amplifying brand marketing. Another of the company’s beverage brands, Rockstar Energy Drink, recently announced a multiyear partnership with gaming organization NRG. Processing.Please wait.

Advertising 125

Advertising Advertisers Marketing Marketers 125

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Find internal supporters to help promote the content.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Orbit Media Studios

APRIL 6, 2022

Low traffic, high engagement…Promote. Adapt your content strategy to prioritize that format , those topics , and those promotion tactics. Promote: Your low traffic, high engagement content. Marketing programs often have a lot in this quadrant of our content promotion matrix. The best promoted content wins.

Promotion 144

Promotion Food Analytics Content Marketing 144

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Crafting these before you employ your marketing is important for a few reasons: Key messages keep your organization aligned.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Martech

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. 64%), the U.K. (59%)

Gen Z 113

Gen Z Customer loyalty Transform Shoppers 113

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market.

SEO 139

SEO User-Generated Energy Promotion 139

Sprout Social

JULY 5, 2022

The brand promoted the partnership by offering Emma’s dishes in their restaurants for a limited time. An impressive example of how to use YouTube to support omnichannel marketing efforts. Promote your podcast on YouTube by sharing videos of your recording sessions. Fans come for the megastars, and stay for Alaska Air adventure.

Entertainment 143

Entertainment Education Food User-Generated 143

Sachs Marketing Group

MAY 16, 2023

If left unchecked, it can leave your business trailing behind in the competitive market, making it difficult to survive and thrive. Promote your content across various channels including your website, email newsletters, and social media platforms. Moreover, social media can amplify the reach of other marketing efforts.

Advertising 98

Advertising Advertisers Digital Marketing SEO 98

Hootsuite

JUNE 29, 2021

If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Though make sure to go beyond self-promotion to offer real value!). Promote content. Consider that there are now more than 4.2

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Martech

JULY 30, 2021

Another friend just got promoted from manager to mid-level executive. My friend who is moving up in digital marketing will be adding direct mail, push and SMS marketing to his email smarts. How much time and energy does your job take, and how do you balance that with your personal life? . Your job is part of that.

Direct Mail 135

Direct Mail Shipping Energy Education 135

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

OCTOBER 2, 2020

Stephanie advises content marketers to focus back on their audience to create more effective content. At Marketing Insider Group, we are seeing a huge shift out of paid promotion and into increasing traffic and leads from our customer’s website. But few adjusted their measurement strategy.

Content Marketing 25

Content Marketing Thought Leadership Marketing Marketers 25

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Acquire Digital Marketing and Technology Competencies.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. You might get to your destination eventually, but youll probably waste a lot of time, energy and resources along the way. Its about building trust.

Marketing Strategy 81

Marketing Strategy Gen Z Finance Social Media Marketing 81

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Martech

SEPTEMBER 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, how do you know when your automated experience breaks down? No marketer wants to overcommunicate with their target customers. Read more here.

Transform 113

Transform Finance Energy Customer Journey 113

Martech

JANUARY 6, 2022

One thing marketers should pay attention to is the bad rep certain blockchain technologies get for using up lots of energy. When marketers introduce an NFT promotion or other blockchain strategy, they will want to let consumers know that the technology they are using is environmentally responsible.

Branding 123

Branding User-Generated Law Shoppers 123

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Whether it’s a standard newsletter, a one-off promotional campaign, or a triggered email you send automatically, you’ll need to assess what type of content is going to perform the best.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Hootsuite

SEPTEMBER 16, 2022

Chatbots are quickly becoming popular as a marketing tool. For example, chatbots can be used to: promote special offers or experiences. This is especially when you choose one with good marketing capabilities. marketing chatbot examples. Domino’s promotional PR stunt. Mountain Dew’s promotional engagement campaign.

PR 124

PR Whitepaper eCommerce Retail 124

Buffer Marketing

APRIL 24, 2024

Some of the activities that define organic social media are: Sharing non-boosted or sponsored content  @semrush Meet our (one man) digital marketing team! Gut health is linked to our immune health, digestive system, energy levels and much more! It’s the easiest way to build brand awareness as a brand.

User-Generated 129

User-Generated Health Social Media Marketing Thought Leadership 129

Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? Promotion is only a small aspect of a social media strategy. Personal branding is a marketing practice to build a brand around your career and personal name. You may not realize it, but every social media profile you own is promoting you.

Branding 90

Branding Promotion Energy Digital Marketing 90

Neil Patel

SEPTEMBER 14, 2021

While the personality, voice, and physical likeness vary by creator, most are high-energy, fun-loving, animated personalities. Many also partner with brands to promote products and services. Those large audiences can be used to promote music, fashion lines, movies, and even increase tourism. The History of VTubers.

Fashion 109

Fashion Promotion Energy Influencer Marketing 109