Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands.

Gen Z 133

Gen Z Law Marketing Marketers 133

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. Let’s face it, we love videos. On TikTok and Triller, it's 60 seconds.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

APRIL 29, 2024

Nostalgia wraps us in a comforting blanket, and that’s why it works,” says Digital Marketing Strategist Charles Lange. Lee Moskowitz , director of growth marketing at SmartPass agrees and emphasizes that the many nostalgia campaigns only work for a portion of the audience and can isolate others. How cool is that?

Gen Z 121

Gen Z Fashion Millennials Food 121

Hubspot Marketing

MAY 31, 2024

When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Display advertising is the traditional method of digital marketing where ads display on a sidebar, banner, or pop-up of a website or platform. You have a young target audience.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. Local intent mapping: Instead of showing web listings for restaurants, Google may show maps of your area with the restaurant or type of food you searched for. The greater the audience I can help with digital marketing, the better.

SEO 117

SEO Gen Z User-Generated Advertising 117

Buffer Marketing

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. He also uploads short snippets from his travels and food crawls, making his TikTok account a haven for foodies and jetsetters alike. million Filipino users —ranking eighth worldwide.

Gen Z 98

Gen Z Food Transform Education 98

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. They’re followed closely by Baby Boomers at 27% and Generation X at 24%. Generation Z, Generation Alpha, and the Silent Generation share the last slice of the pie at 17%.

Millennials 98

Millennials Gen Z Food Marketing 98

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Almost half of parents (43%) admit their children eat fast food weekly.

Gen Z 52

Gen Z Millennials Health Transform 52

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. The company’s market value increased by $1.8 Wendys Twitter Roasting Campaign Wendys is a fast food chain that made a bold move with its social media PR strategy.

PR 40

PR Branding Whitepaper Thought Leadership 40

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. TikTok’s content nature makes it the platform of choice for younger Millennials and Generation Z. Is Twitter a great marketing tool in the Philippines?

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

TechWyse

JANUARY 31, 2023

Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies. As we’re living in the age of digital innovation, big brand names are using AI to connect with a larger audience.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. Adapting your sales and marketing initiatives to target these age groups can significantly improve the number of customers your business receives. events significantly boost fashion, food, and health and beauty purchases.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Spiralytics

JULY 31, 2024

Her content, with some reaching up to 88 million views, has become a favorite among Gen Z Filipinos. From dancers to food enthusiasts, theres a Filipino social media influencer for every niche. followers) YouTube: @featrmedia (3.42M subscribers) For all things food and culture, you can rely on Erwan Heusaff.

Food 52

Food Gen Z Entertainment Fashion 52

Power Digital Marketing

DECEMBER 3, 2022

Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. Establishing a social media marketing strategy for your company is a great way to discover new leads, interact with potential consumers and win over customers. Getting started with that strategy?

Gen Z 52

Gen Z Social Media Marketing User-Generated Thought Leadership 52

Girl Power Marketing

MAY 18, 2022

Pet Owners by Generation Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. They’re followed closely by Baby Boomers at 27% and Generation X at 24%. Generation Z, Generation Alpha, and the Silent Generation share the last slice of the pie at 17%.

Millennials 52

Millennials Gen Z Food Marketing 52

Orbit Media Studios

JULY 15, 2024

After all, we’ve been talking about the power of digital marketing to help marketers connect the dots between marketing impact and marketing activity for over 10 years. For instance, they might find reporting on the technology preferences of Gen Z or the financial considerations of Boomers.

Customer 52

Customer Gen Z Real Estate Millennials 52

Sachs Marketing Group

MARCH 17, 2023

TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among Gen Z users. It’s ideal for fashion, home decor, food, and DIY businesses, as it can drive high-quality referral traffic to websites.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Duct Tape Marketing

OCTOBER 12, 2022

Satisfying Your Customers Need for Speed Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brett Martin. In this episode of the Duct Tape Marketing Podcast , I interview Jay Baer. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst.

Customer 93

Customer Non-Profit Price Customer Journey 93

Unbounce

JUNE 23, 2023

In this episode, hosts Pete Housley and Garrett Hughes chat with two guests about what’s to come in today’s rapidly-changing, what-the-heck-am-I-supposed-to-do-now world of digital marketing: Molly St. I know that I’m, you know, on the cusp of millennial and Gen Z, but like, pick up the phone and talk to people.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Unbounce

APRIL 18, 2024

” but you can relax as it’s not just another Gen Z term you need to learn. When building a landing page or marketing funnel, micro surfaces are usually elements and sections that don’t get the same level of attention as the hero image, above-the-fold copy, and CTA buttons. Call it digital marketing math.

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 94

Gen Z Branding Food Fashion 94

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Some say influencer marketing comes across as insincere and in some cases, it can. But when done well, influencer marketing is the most genuine type of digital marketing you can do. Build brand loyalty.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Neil Patel

JANUARY 13, 2022

Types of Gamification in Marketing – How Gamification Can Be Used in Marketing. Gen Y and Gen Z are the consumers of the future. To win, users have to collect stickers from food boxes and soda cups. Gamification for Marketing Frequently Asked Questions. What is gamification in digital marketing?

Gen Z 123

Gen Z User-Generated Marketing Marketers 123

CXL

OCTOBER 31, 2022

With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. Take Abeego , an online store for reusable beeswax food wrap. Let your digital marketing goals inform Facebook ad objectives. Image source ).

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. It’s important to note, however, that responsible marketing should not be seen as a mere strategy to attract customers.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Econsultancy

DECEMBER 13, 2021

Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. Digital advertising now receives 40.7% of UK marketing budgets, up 18.5 share of marketing budgets is put towards above-the-line actions, while 21.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Duct Tape Marketing

AUGUST 21, 2024

I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. Gen Z is right behind them on that. 09:49): Hey, digital marketers, this one's for you. 06:40): So it's two things that, hey, where are the resources going?

Gen Z 86

Gen Z Price Transform Education 86

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. What’s the Most Important Trend You Believe Will Define Digital Marketing in 2025, and How Can Businesses Start Preparing Now? Gen Z grew up with influencers and #ad controversies—no one’s getting fooled.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94