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Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

Search Engine Land

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

Retail 84
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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

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How CRM Systems Help Improve SEO and Marketing Management

Marketing Insider Group

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 57
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

What sets it apart from other channels (like social media, paid ad, or SEO) is its inherently permission-based nature; subscribers have actively chosen to hear from you by raising their hands and subscribing to your email list. Retaining customers and fostering their loyalty are essential components of the email funnel.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

Now, it includes ecommerce platforms , social media, voice-activated devices, and traditional retail locations. For example, Google Analytics 4 (GA4) uses AI to analyze user behavior across websites and digital platforms. It also tells you which channels—whether it’s SEO, social media, or paid ads—drive the most conversions.

Price 115
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Winning the 2024 holiday retail season: A macro approach

Search Engine Land

As the graph shows, ecommerce retail sales have steadily grown, even as total retail has flattened. This data suggests that digital marketers need to be prepared with ample budgets and flexibility to chase demand as it arrives. So, how does that impact the marketer? 23% increase in expedited shipping.

Retail 77
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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Apotheker notes that, in the past 15 years, marketing has evolved from a set of general skills to more specialized skill sets. That includes digital marketing or marketing technology.

Transform 120