Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Community Presence and Events Recreation centers enjoy unique advantages for in-person marketing through face-to-face interactions that build authentic emotional connections.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Marketing Insider Group

DECEMBER 13, 2022

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. Here are some pieces of information to include for personalizing direct mail: First and last name.

Direct Mail 87

Direct Mail Copywriting Marketing Marketers 87

Hubspot Marketing

OCTOBER 18, 2024

Direct mail campaign. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event. Integrate with your marketing tracking. For B2C events, consider location or interests when targeting your demographics for digital ads.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hubspot Marketing

AUGUST 10, 2022

Every day, we're on the receiving end of a direct marketing campaign. In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing. How to Create a Direct Marketing Strategy.

Direct Marketing 142

Direct Marketing Marketing Strategy Direct Mail Target Market 142

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Aspiration Marketing

JANUARY 17, 2023

There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI.

Telemarketing 246

Telemarketing Advertising Advertisers Outbound Marketing 246

Adobe Experience Cloud Blog

JULY 17, 2019

You need to reach your prospects and customers wherever they are, regardless of channel—using direct mail, email, social, and more. To be clear, the focus of your ABM strategy and cross-channel engagement should actually be on your customer, not the channels they engage on. The first is simple: Particular channels don’t matter.

Marketing Strategy 132

Marketing Strategy Direct Mail Thought Leadership CMO 132

Adobe Experience Cloud Blog

MARCH 19, 2020

Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. .

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Whos Mailing What

JULY 25, 2024

Technology has significantly influenced how organizations do their marketing strategies in today’s rapidly advancing digital age. In these circumstances, businesses must have the proper methods to navigate the shifting landscape […]

Direct Mail 98

Direct Mail Customer Marketing Marketers 98

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 97

Marketing Strategy Direct Mail Marketing Marketers 97

DirectMail2.0

APRIL 24, 2024

It’s easy to overlook the humble beginnings of marketing communication. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. In Egypt, around 1000 BCE, papyrus scrolls were used to distribute sales messages offering goods and services.

Direct Mail 52

Direct Mail Transform Advertisers Advertising 52

DirectMail2.0

APRIL 15, 2024

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. The brilliance of Bishop Regnault’s approach lay in its directness and personalization—a hallmark of effective direct mail marketing even by today’s standards.

Direct Mail 52

Direct Mail Communications Promotion Marketing Strategy 52

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Marketing Strategy 98

Marketing Strategy Logistics Direct Mail Marketing 98

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Whos Mailing What

FEBRUARY 16, 2023

Let’s analyze why and how a combined email and direct mail marketing strategy can help take your marketing campaigns to the next level.

Direct Mail 52

Direct Mail Marketing Marketers Marketing Strategy 52

Whos Mailing What

FEBRUARY 16, 2023

Let’s analyze why and how a combined email and direct mail marketing strategy can help take your marketing campaigns to the next level.

Direct Mail 52

Direct Mail Marketing Marketers Marketing Strategy 52

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. 4 Key Components of Direct Response Marketing.

Direct Mail 141

Direct Mail Marketing Marketers User-Generated 141

Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Direct Mail 110

Direct Mail Branding Customer Acquisition Advertising 110

Vertical Response

JANUARY 31, 2025

In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Hubspot Marketing

OCTOBER 7, 2022

How does drip marketing work? The way drip marketing works depends on the medium being used. The three most common mediums are email, social media, and direct mail. Email Drip Marketing. Email drip marketing typically begins with an online form a prospect or customer fills out. Direct Mail Drip Marketing.

Direct Mail 129

Direct Mail Law Marketing Marketers 129

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. Forget loyalty points — gifting is the new customer retention strategy. Direct Mail Marketing. Return of Retro.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Marketing Insider Group

MAY 30, 2023

Direct mail: Since it can be difficult to measure the effectiveness of a direct mail campaign, add a tracking mechanism, like a unique URL or promo code, to each piece of mail to monitor conversion and response rates. Use data visualization tools like charts and graphs to bring each channel’s performance to life.

Direct Mail 139

Direct Mail Finance Marketing Marketers 139

Adobe Experience Cloud Blog

AUGUST 27, 2015

Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? Enter Marketing Nation Online to discover and network with partners such as Vidyard for video marketing, NewsCred for content marketing, PFL for direct mail marketing, and much more!

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Aspiration Marketing

JANUARY 17, 2023

There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI.

Telemarketing 130

Telemarketing Advertising Advertisers Outbound Marketing 130

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? Business Cards. Community Engagement.

Direct Mail 144

Direct Mail Marketing Marketers Marketing Strategy 144

Martech

NOVEMBER 27, 2023

That’s not to say this isn’t an important piece of the puzzle, but as it’s increasingly common for marketing automation platforms to sync directly with your CRM system, there is a lot more risk — and opportunity — in understanding the bigger picture of how data is flowing into your CRM system before it hits your marketing automation platform.

Direct Mail 123

Direct Mail CRM Marketing Automation Platform Advertising 123

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Adobe Experience Cloud Blog

MARCH 8, 2017

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?

Direct Mail 131

Direct Mail Thought Leadership Energy Market Segmentation 131

OnPassive Marketing

JUNE 15, 2022

Developing marketing strategies for mobile device consumers is known as mobile marketing. Mobile marketing, when done correctly, may be one of the most powerful kinds of advertising. Mobile marketing also includes making your features or services available to mobile users. A best-in-class mobile marketing strategy.

Marketing Strategy 64

Marketing Strategy Direct Mail Marketing Marketers 64

Adobe Experience Cloud Blog

NOVEMBER 2, 2016

Depending on your organizations, you may want to consider evaluating complementary solutions for account data, company insights, competitive intelligence, predictive software, content marketing, direct mail, and event management. industry, in-house vs. partner), go-to-market strategy (e.g.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Marketing Insider Group

OCTOBER 23, 2019

This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report. Learn about the goals of ABM and how to execute an effective strategy through digital and traditional tactics.

Direct Mail 105

Direct Mail Marketing Mix Marketing Marketers 105

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Email marketing.

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144