Backlinko

JULY 15, 2025

Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Build educational content that explains the options and subtly positions your solution as the best fit. Because people at different awareness stages need completely different content. The other half?

Customer

The Marketing Operations Leader

JULY 29, 2025

Or worse, what if they were just trying to download an ebook? Sales-led education for marketers: Reps can share what they’re hearing in the field. Let’s say a rep follows up with a lead within 30 minutes. But what if that lead is totally unqualified? What if the lead is confused about what your product even does?

eBook

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. Educate and Build Trust : Use automated email campaigns that share case studies, product tutorials, or customer testimonials.

Whitepaper

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. Ebooks and Guides An in-depth downloadable PDF helps your audience understand or solve a specific issue. All you need to do is enter your email to get it.

eBook

OnDemand CMO

JANUARY 10, 2025

Educational Resources : eBooks, webinars, white paperstheyre more than lead magnets. Video Content Is King : Humanize your brand through video. Whether its sharing insights, telling stories, or breaking down complex topics, video is the most engaging way to connect with your audience.

Thought Leadership

Vertical Response

AUGUST 5, 2024

Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content. These tools allow creators to offer valuable educational content and generate significant revenue. These products require low overhead costs, allowing creators to maximize their profits.

Affiliate Marketing

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Do you have a good mix of entertaining, or educational content? Psst: Need help getting started? Pro tip : Write out a mission statement for each network.

Social Media Marketing

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. I don’t blog routinely these days, but focus more on multi-media, including podcasting and short-form video (for tequila education). Experienced bloggers also write longer articles. What are you doing differently these days, Jay?

Marketing

Martech

FEBRUARY 27, 2025

For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. Smart enrollment criteria Define when leads should enter a nurturing workflow based on data points such as job title, industry, content consumed or lifecycle stage.

Transform

Marketing Insider Group

FEBRUARY 11, 2025

A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage. Early-stage content might educate readers, while advanced-stage blogs could focus on reviews or product comparisons. These elements stand out more than text alone and can guide readers toward taking action.

Customer Journey

AWeber

MAY 19, 2025

Examples include ebooks, templates, online courses, audio files, and design assets. Ebooks and Workbooks How it works: Package your expertise, stories, or actionable advice into an ebook or printable workbook. When to apply: If you have educational expertise, creating worksheets can cater to this evergreen demand.

Product

SocialPilot

JANUARY 16, 2025

Launch a Co-Branded Campaign : Collaborate with influencers where they share exclusive offers, product launches, or educational content on social media and include your website link. Create Shareable Resources with Influencers : Co-create downloadable guides, ebooks, or webinars with influencers that link to your site for access.

SEO

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Industry: Some industries may be more aligned with your product or service than others.

Whitepaper

Backlinko

JULY 1, 2025

Like a discount, template, or ebook. Pet supplement brand Adored Beast Apothecary’s newsletter is a great example of how to mix education with subtle promotion. For example, this issue opens with fun, educational content on dog behavior. It’s a smooth transition from education to solution. (So

Marketing

Vertical Response

APRIL 19, 2025

Exclusive content such as eBooks and guides can be powerful tools in attracting email subscribers. Educational Content Providing educational material positions your brand as a knowledgeable authority, fostering trust with subscribers. Providing valuable, unique content fosters a sense of exclusivity, encouraging sign-ups.

Email Marketing

Rock Content

JULY 11, 2024

Enhanced product understanding Leveraging interactivity to elevate content types like ebooks, videos, and infographics can enhance your ecommerce strategy. Use them to educate your customers on the benefits of specific products and key service features.

eCommerce

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM

AWeber

MARCH 20, 2025

Deliver a lead magnet (eBook, checklist, webinar, etc.) Send educational content that nurtures leads toward a purchase. For example, you can: Send an instant welcome email thanking them for signing up. Share an exclusive discount or offer to encourage a first purchase. they requested.

eBook

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Educate your audience with valuable information on common pain points. The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Product promotion : Highlighting specific products or services.

User-Generated

Neil Patel

JUNE 5, 2025

Dropout TV and its Game Changer show do a phenomenal job of clipping shorts from each episode: A post shared by Game Changer (@gamechangershow) Remixing and repurposing spark interest and lead people to deeper content, such as full episodes, blog posts, webinars, and eBooks. Aim to entertain, educate, and inspire. Make people laugh.

Entertainment

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. GET THE EBOOK Use larger font sizes Anything smaller than 14 pixels on a desktop or laptop screen requires some effort to read. Edit your copy to be direct and to the point.

eBook

Businesses Grow

JANUARY 27, 2025

It’s intoxicating to tell a client or your boss that an eBook (or whatever) resulted in a countable number of sign-ups that might be stretched into a claim of “leads.” Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands.

Neuromarketing

Litmus

DECEMBER 2, 2024

While there is no “best” day or time to send an email, look at your previous data and audience demographics to make an educated guess. While there is no “best” day or time to send an email you can look at your previous performance and your audience demographics to make an educated guess.

Copywriting

AWeber

MAY 29, 2025

For example, a monthly newsletter could mix employee stories, educational content, and subscriber-only offers. Lead Magnets Offer a free resource (like a checklist or ebook) in exchange for a subscribers email. Deliver Valuable Content Consistently The best emails answer Whats in it for me? for the reader.

Email Marketing

Whos Mailing What

JULY 31, 2025

We published an ebook – which is available free – which talks about the different ways you can use cards in direct mail. If they come to you with that concern, both in terms of education as well as alternatives? Once you open the package, the card tends to draw the eyes. How are you addressing that with them?

Direct Mail

Hubspot Marketing

JUNE 25, 2025

Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5. Refined the copy to feel educational but still light and timely. AI can pick up how you explain ideas and speak to your audience.

Copywriting

Exposure Ninja

APRIL 25, 2025

Instead of writing general blog content, we created downloadable resources tailored to their exact audiencelike this VA loans eBook for active-duty military. Instead of going head-to-head on bottom-funnel pages alone, we leaned into top-of-funnel educational blog posts that established their expertise and genuinely helped their audience.

Content Marketing

Search Engine Land

JULY 26, 2024

Educational content that instructs and empowers customers to make active decisions. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. Some examples of power content to experiment with include: Content that shows the human side of a brand.

Branding

Campaign Monitor

MAY 27, 2025

The platform provides tools for businesses looking to combine email marketing with educational content and digital product sales. Key features Webinars & Online Courses : Host live events and build multi-module courses with quizzes, certificates, and membership areas for audience education.

eCommerce

SocialPilot

FEBRUARY 12, 2025

Offer Exceptional Customer Experiences Make It Effortless for Customers to Leave Reviews Harness the Power of Perfect Timing Showcase Positive Reviews to Build Trust Offer Ethical Incentives to Get More Reviews Respond to All Reviews Promptly Educate Your Team Use a Google Review Calculator 1.

Transform

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. To monetize, Lab Muffin Beauty Science uses multiple income streams: Display ads Affiliate links Ebooks Sponsored content This mix allows the blog to generate revenue while staying true to its mission of providing science-backed beauty insights.

Real Estate

Animalz blog

MARCH 18, 2025

So we’re helping executives, sales folks, educate buyers, build relationships with them, and then essentially look for intent data or signals that somebody might be open to a conversation might be in market so that you can. Like, how do you make people educate publicly? How do you build that relationship? Guess what?

SEO

Hubspot Marketing

JUNE 18, 2025

Pillar pages, landing pages , lead magnets like ebooks — I love educational content. Educational resources, SEO, and organic traffic are hallmarks of content-led acquisition. Content-Led Acquisition As a writer, I’m always partial to content-led initiatives.

User-Generated

Duct Tape Marketing

SEPTEMBER 18, 2024

They want to go download guides and ebooks, and they want to watch videos and virtual tours. I sometimes talk about almost making people jump through hoops, making them consume certain content, making sure that when they do show up, they're educated as much as like why we're a good fit. So it's really up to marketing.

Marketing

SocialPilot

JANUARY 30, 2025

Our audience comprises creators, educational companies, healthcare firms, NGOs, retail, sports, and travel. The launch phas e focuses on driving ebook downloads with launch posts, videos, and targeted ads. While analyzing, we discovered that our audience belongs to diverse industries and business segments.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

Our audience comprises creators, educational companies, healthcare firms, NGOs, retail, sports, and travel. The launch phas e focuses on driving ebook downloads with launch posts, videos, and targeted ads. While analyzing, we discovered that our audience belongs to diverse industries and business segments.

Social Media Marketing

Buffer Marketing

OCTOBER 28, 2024

Kit (formerly ConvertKit): Email marketing for solopreneurs selling digital courses and products Source: Kit Kit is an email marketing platform designed for creators and solopreneurs who sell digital products like courses, ebooks, or coaching services. Moz also rocks in the educational content department.

Digital Marketing