Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter). Why not turn a webinar recording into a social video, similar to what SAP has done below.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

AWeber

MAY 19, 2025

Examples include ebooks, templates, online courses, audio files, and design assets. Ebooks and Workbooks How it works: Package your expertise, stories, or actionable advice into an ebook or printable workbook. When to apply: If you have educational expertise, creating worksheets can cater to this evergreen demand.

Product 59

Product eBook Non-Profit Transform 59

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. billion by the end of 2022. Why it matters. In the news. billion and Microsoft bought LinkedIn a year later for $26.2

Transform 226

Transform Education Price eBook 226

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. GET THE EBOOK Use larger font sizes Anything smaller than 14 pixels on a desktop or laptop screen requires some effort to read. Edit your copy to be direct and to the point.

eBook 99

eBook Education Email Marketing Place 99

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Vertical Response

AUGUST 5, 2024

Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content. These tools allow creators to offer valuable educational content and generate significant revenue. These products require low overhead costs, allowing creators to maximize their profits.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Do you have a good mix of entertaining, or educational content? Psst: Need help getting started? Pro tip : Write out a mission statement for each network.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

AWeber

MARCH 20, 2025

Deliver a lead magnet (eBook, checklist, webinar, etc.) Send educational content that nurtures leads toward a purchase. For example, you can: Send an instant welcome email thanking them for signing up. Share an exclusive discount or offer to encourage a first purchase. they requested.

eBook 72

eBook Education Promotion Email Marketing 72

Martech

FEBRUARY 27, 2025

For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. Smart enrollment criteria Define when leads should enter a nurturing workflow based on data points such as job title, industry, content consumed or lifecycle stage.

Transform 83

Transform CRM Whitepaper eBook 83

Adobe Experience Cloud Blog

MARCH 19, 2020

Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. For example: By integrating Marketo with a Sendoso , you can trigger an automated email after someone downloads an eBook with the eBook link and a $5 coffee eGift card.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

AWeber

MAY 29, 2025

For example, a monthly newsletter could mix employee stories, educational content, and subscriber-only offers. Lead Magnets Offer a free resource (like a checklist or ebook) in exchange for a subscribers email. Deliver Valuable Content Consistently The best emails answer Whats in it for me? for the reader.

Email Marketing 64

Email Marketing Shoppers eBook Education 64

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Plus, your content won't just help attract leads, it will also educate your prospects and generate awareness for your brand. But ebooks aren't only effective for the top of the funnel.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook 145

eBook User-Generated Whitepaper Education 145

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Think about a basic blog post that your team creates to educate readers on your product or service’s pros and cons. For example, let’s say you have an ebook you want more people to read.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Marketing Insider Group

FEBRUARY 11, 2025

A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage. Early-stage content might educate readers, while advanced-stage blogs could focus on reviews or product comparisons. These elements stand out more than text alone and can guide readers toward taking action.

Customer Journey 70

Customer Journey eBook User-Generated Place 70

Hubspot Marketing

MAY 13, 2022

That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. Offer free educational resources. Their only option should be to download the educational content.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

MAY 3, 2021

Great content leads with education and offers specific takeaways. From eBooks to video to social media posts, you are creating a narrative. There are takeaways, insights, and education at every turn. The most cardinal sin of content marketing is making it all about your brand. You aren’t the star of the show; your audience is.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. To monetize, Lab Muffin Beauty Science uses multiple income streams: Display ads Affiliate links Ebooks Sponsored content This mix allows the blog to generate revenue while staying true to its mission of providing science-backed beauty insights.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

OnDemand CMO

JANUARY 10, 2025

Educational Resources : eBooks, webinars, white paperstheyre more than lead magnets. Video Content Is King : Humanize your brand through video. Whether its sharing insights, telling stories, or breaking down complex topics, video is the most engaging way to connect with your audience.

Thought Leadership 52

Thought Leadership eBook Marketing Marketers 52

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.

Whitepaper 145

Whitepaper eBook Education Price 145

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Trigger: Downloaded an educational offer.

eBook 145

eBook CRM Marketing Marketers 145

Martech

JUNE 4, 2024

Demand gen marketers aim to educate and inform their audience. In their mind, a well-educated prospect will come to them when it’s time to buy. If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand.

eBook 122

eBook User-Generated Education Whitepaper 122

Marketing Insider Group

JANUARY 3, 2023

Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. Educational content is helpful content. Provide High-Quality Content.

Customer 144

Customer Whitepaper eBook Education 144

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Email sign-ups: Is there an uptick in newsletter subscriptions or downloads of your ebooks, indicating growing interest?

Customer Journey 130

Customer Journey Customer Energy Transform 130

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Rock Content

OCTOBER 30, 2020

As you know, you need to educate the lead in order to drive it to the bottom of the funnel, and interactive materials are more effective than static ones in this regard. The study questioned several digital marketers about the effectiveness of interactive content in customer education. This is what a Demand Metrics research shows.

User-Generated 131

User-Generated eBook Education Whitepaper 131

SocialPilot

JANUARY 16, 2025

Launch a Co-Branded Campaign : Collaborate with influencers where they share exclusive offers, product launches, or educational content on social media and include your website link. Create Shareable Resources with Influencers : Co-create downloadable guides, ebooks, or webinars with influencers that link to your site for access.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. Educate and Build Trust : Use automated email campaigns that share case studies, product tutorials, or customer testimonials.

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Marketing Insider Group

DECEMBER 14, 2020

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. You can pull together the content from several blog posts into a single ebook. You can also pull key insights from your long-form content pieces and repost them on your social media channels.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Backlinko

DECEMBER 6, 2024

Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. When you create targeted content at each stage, you build awareness, educate potential customers, and drive sales.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested. At this stage, customers are looking for continued education and support.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Rock Content

DECEMBER 12, 2023

Creating ebooks, whitepapers, infographics, and other resourceful content pieces has been a staple for marketers over the years. These assets are indispensable for generating leads, educating the audience, and achieving various KPIs. As an example, you can check out our interactive ebook: The Ultimate Guide for Interactive Content.

eBook 105

eBook Whitepaper Marketing Marketers 105

Scoop.it!

APRIL 12, 2022

You can write newsletters , create podcasts, share videos, and write educational threads on Twitter and LinkedIn breaking down concepts and strategies that people can use to grow their business. These include: Demographic data — age, gender, income, education, race, occupation, marital status, parental status, etc. Video marketing.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116