Sprout Social

JULY 9, 2020

Content encompasses everything from ebooks to webinars to blog posts. For an auto manufacturer, this content might look like a video explaining why it’s important to change your oil and when to change it. This would apply to everyone who owns a car, regardless of the manufacturer. Let’s break down the phrase.

Content Marketing 142

Content Marketing Manufacturing Marketers Marketing 142

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines are predictable : The manufacturer knows what goes in and what comes out. Before manufacturers invest millions in their assembly line machines, they start with process definition—a measurable lead lifecycle is no different. Essentially, create an assembly line-like machine. Five Prerequisites to Your Lead Assembly Line.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Neil Patel

NOVEMBER 24, 2020

If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Case studies can also be embeded in other types of content — such as an ebook, how-to blog post, or resource guide. Undertand their industry’s specific needs. Make Your Case Studies Easy to Find.

Automobile 145

Automobile Manufacturing Copywriting eBook 145

Adobe Experience Cloud Blog

DECEMBER 22, 2014

This quote from an Ocean Spray blog ( insidethecranberry.com ) post states their dedication, out in the open for everyone to see: “At Ocean Spray we are committed to continuing to improve our capabilities; receiving and storing fruit, manufacturing, and distributing products and building an enduring relationship with consumers.”

Customer 134

Customer Thought Leadership Manufacturing eBook 134

Neil Patel

OCTOBER 28, 2020

Do you need a manufacturer? But usually, the manufacturers will offer the best rates if you buy directly through them. Manufacturers. Going straight to the manufacturer is one of the best ways to get the lowest possible whole inventory prices—you won’t be going through a third-party. Wholesale supplier?

Logistics 110

Logistics Manufacturing eCommerce Shipping 110

Marketing Insider Group

APRIL 18, 2023

billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Pretty groundbreaking right?

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Rock Content

OCTOBER 30, 2020

KVH Industries is a top manufacturer of satellite solutions that provide high-speed Internet, television, voice and data services to mobile users at sea and on land. To do this, Kapost created an ebook, but not just any ebook.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 145

Branding Transform Whitepaper User-Generated 145

Hubspot Marketing

MAY 13, 2022

That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. How to Create an Ebook From Start to Finish. Identify gaps in your existing content. Create a content creation plan.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. We Now Have 3-D Printers and Distributed Manufacturing. If you get that bit right, then everything else will follow. Do You See a Greater Need For Personalization? I can agree that customers are looking for greater personalization.

Customer 76

Customer Transform Entertainment Real Estate 76

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Manufacturing. At the early stage, content such as ebooks, slideshows, and blog posts are effective for generating awareness. Author: Vyoma Kapur Financial services. Healthcare. Higher education. Marketing to a new vertical is no easy feat. It takes time, resources, and dedication.

Thought Leadership 132

Thought Leadership Manufacturing Marketers Marketing 132

Sprout Social

JULY 9, 2020

Content encompasses everything from ebooks to webinars to blog posts. For an auto manufacturer, this content might look like a video explaining why it’s important to change your oil and when to change it. This would apply to everyone who owns a car, regardless of the manufacturer. Let’s break down the phrase.

Content Marketing 98

Content Marketing Manufacturing Marketers Marketing 98

Adobe Experience Cloud Blog

OCTOBER 23, 2015

So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Another option is Gartner , a site that has research and predictions on IT, infrastructure, and enterprise architecture for insurance, manufacturing, media, banking, and energy industries, to name a few.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Marketing Insider Group

AUGUST 12, 2020

For example, let’s say that you manufacture nail polish. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Identify groups that share specific characteristics that make them likely customers.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Duct Tape Marketing

JULY 16, 2012

Know tactics – AdWords ad promoting free eBook that is related to your service offering but doesn’t sell anything directly, blog posts answering common client challenges amplified in social media, Facebook promoted posts for free eBook, LinkedIn Answers geared towards blog posts and free eBook content.

eBook 71

eBook Manufacturing Education Marketers 71

Hubspot Marketing

MAY 27, 2022

The promise of an eBook is a good way to get users to click through, and so long as there’s actionable information available it’s a solid start on customer engagement that could lead to more sales. Peloton had a banner year in 2020, but as pandemic pressures begin to ease the interactive bike manufacturer is experiencing a slowdown in growth.

Advertisers 143

Advertisers Advertising Real Estate Customer 143

Rock Content

MAY 15, 2020

These are: Infographics Videos Quizzes Ebooks Calculators. Interactive ebooks are a perfect solution to follow up on an infographic or specific blog post. With that in mind, the objective of ebooks is to take a deeper look at a topic. Belgium’s AB InBev was one result of Manufacturing. Take a look! Infographics.

eBook 75

eBook Manufacturing Education Marketing Strategy 75

Marketing Insider Group

SEPTEMBER 19, 2019

Moving on, the Manufacturing Company Industry proves to consume the most content at 11%. Although they make the top 5 list, eBooks are astronomically more appetizing to the HR audience. For example, here are our selected filters: Job Area: Human Resources. Job Function: All. Job Level: Manager and above. Employee Size: 50 and above.

Customer 98

Customer Manufacturing Retail eBook 98

Duct Tape Marketing

AUGUST 11, 2014

Once you get good at that you can turn a series of relevant posts into other forms of content such as videos and eBooks. Create an information rich, education focused eBook and/or webinar and reach out to other related businesses and ask them if they would like to cobrand the eBook or offer the webinar to their network free of charge.

eBook 78

eBook Direct Mail Manufacturing Education 78

Buffer Marketing

MAY 2, 2024

CNET’s video capitalizes on the upward momentum of the topic, especially around Nvidia, the world’s leading hardware manufacturer of AI-capable devices.    You'll also need to find manufacturers to produce your merchandise unless you produce your product.  pricing (what do they charge?),

Affiliate Marketing 116

Affiliate Marketing Manufacturing Promotion User-Generated 116

Marketing Insider Group

JUNE 15, 2020

Manufacturing. Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year. By generating close to 800k leads through nearly 10k pieces of content across our platform, we have the ability to secure exclusive insights on the most active B2B industries. Retail Information Technology – Software.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Duct Tape Marketing

JUNE 5, 2012

I recently published a free eBook called The Crazy Busy Marketer’s Guide to Content Creation in the Real World and Bob wrote to me express his concerns about the subject. Most offers are for an ebook or white paper. I hadn’t thought of putting together small eBooks on topics like designs, trends and colors.

Whitepaper 61

Whitepaper eBook Manufacturing Education 61

Marketing Insider Group

JULY 27, 2015

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments. Personas should: .

Manufacturing 107

Manufacturing Market Segmentation Law eBook 107

Hubspot Marketing

JANUARY 17, 2019

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Hubspot Marketing

OCTOBER 25, 2023

Artificial intelligence is appearing in every industry and every process, whether you're in manufacturing, marketing, storage, or logistics. This video explains the workings of AI algorithms and the functions they can perform: If you want more detail on AI, download this free eBook on Generative AI. How do AI algorithms work?

Logistics 131

Logistics User-Generated Price Manufacturing 131

Unbounce

NOVEMBER 7, 2019

Manufacturer references, lengthy product descriptions, related products—if your customers don’t actually care about these things, they might just be distracting them from making a purchase. Boiron is a manufacturer of homeopathic medicines with a worldwide reach of 20 foreign subsidiaries and distribution in 50 countries.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Marketing Insider Group

SEPTEMBER 14, 2023

Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. For example, the head engineer might receive information about how your new widget can increase her manufacturing process’s efficiency by 30 percent. But this time, the content targets each decision-maker’s concerns.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketers 133

Buffer Marketing

APRIL 10, 2024

View this post on Instagram A post shared by Andrea Fox- IG and Social Media Expert | Biz Coach (@timeofdre) Create and sell digital products : Develop ebooks, courses, presets, or templates that share your knowledge and skills with your audience. You can handle production and fulfillment yourself or partner with a manufacturer. 

Affiliate Marketing 119

Affiliate Marketing Non-Profit Finance Promotion 119

Duct Tape Marketing

SEPTEMBER 11, 2012

You’ll find important lessons about clarity, culture and community from a software developer in Chicago, a janitorial service in Ohio, a telephone answering service in Delaware and a skylight manufacturer in Iowa as well as my take on living and breathing business ownership every day for over twenty-five years.

Shipping 67

Shipping Manufacturing eBook Promotion 67

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. These options range from traditional blogs to engaging videos, informative eBooks, and more. Use storytelling techniques to connect with your target audience.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Duct Tape Marketing

JUNE 29, 2017

All of your whitepapers, eBooks, and email courses should “cost” the readers their name and email address. Let’s say you are giving a talk in front of A/E/G manufacturers on how to solve new product manufacturing problems. Create a lead magnet. Put your best content behind forms.

Whitepaper 74

Whitepaper Education Manufacturing eBook 74

Rock Content

AUGUST 22, 2018

Rosetta Stone: Manufacturers’ Roadmap to English Language Training. Pitney Bowes: Shipping Guide eBook. In order to be truly effective, an eBook needs to be engaging. The resulting eBook is peppered with interactive elements, including tweetable quotes and test-your-knowledge quiz questions. Best Infographic.

Transform 45

Transform Content Marketing Shipping eBook 45

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). But even if you’re just browning their free resources, you’ll find plenty of stats, data, and research on their blog and in their dozens of free ebooks.

Health 145

Health Entertainment Finance User-Generated 145

Rock Content

FEBRUARY 15, 2018

Yes, these blog posts and eBooks and guides and webinars can have value and in many cases they don’t. Some 20 to 30 years ago members of these industry verticals and sub-verticals – think manufacturing, hospitality, public policy, etc. The storm yet watered an arid plain. And in many cases they do. The list goes on.

eBook 56

eBook Whitepaper Manufacturing SEO 56

CXL

JUNE 2, 2022

Take this ebook offer from OptinMonster : OptinMonster offers website traffic conversion and monetization. This ebook offer is connected directly to that service while addressing that struggle for their audience. If you track an ebook download, follow up in two days with a question about the guide to spark a conversation.

eBook 83

eBook Marketers Marketing Inbound Marketing 83

OnDemand CMO

NOVEMBER 4, 2021

In 1994, Ray Anderson, CEO of carpet manufacturer Interface, decided he didn’t like what his company was doing to the environment. Offer ebooks to your customers for free and have experts on hand who can talk to your customers to answer their questions — you’ll reap considerable benefits from happy customers.

Transform 52

Transform Manufacturing CMO eBook 52