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As a content marketer, I cant help it theres that perfect word hiding somewhere. And yet, even though testing can bring a bevy of benefits, only 17% of marketers currently use split testing to increase their landing pages conversion rates. Thats a ton of wasted marketing potential. Optimize your marketing resource expenditures.
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Let’s get started.
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Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.
That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. Download now!
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.
SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? It’s marketing but in a nice, non-sales-focused way.
If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Email marketing requires a lot of attention to detail, which is why we put together an email planning template that removes the guesswork and helps set your email campaign up for success.
By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years.
Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. Download the eBook to see how ZoomInfo has helped alleviate recruiting pain points.
Email marketing is disintermediation. Many locations The signup form is all over the place, starting with the top of the blog main page. But 100% of marketers report that they are effective for email list growth. If you have a documented content marketing mission statement , this is easy. You control it. Don’t hold back.
Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Content Marketing Lead Generation 5. Social Media Lead Generation 1.
But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Quick tip : Place testimonials or a bit of social proof right next to your email capture form. Because people trust people. SaaS companies? Are you targeting bargain-hunters?
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But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.
If you're wondering what an opt-in email list is, how it benefits your business, or how to create one that's both effective and permission-based, you're in the right place. Compliance: Avoid hefty fines or legal headaches by following email marketing regulations. Place it prominently on your homepage, blog, and at the end of articles.
In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.
As noted by Ketchup Marketing, social media links play a significant role in driving organic traffic and signaling credibility to search engines. Embed Social Media Links and Feeds on Your Website : Place social media icons (linked to your accounts) in your websites header, footer, or contact page. This also increases backlinks.
. “Gated content” killed his content marketing strategy. Most marketers point to the high cost of making exceptional content … Asking for an email address seems like a small price to pay for this value. The current state of gated content Here are some points to provide a perspective of our marketing world today.
Place CTAs in areas where readers naturally pause, such as after an impactful example or at the end of the blog. A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage. CTAs placed within these sections stand out and make it easy for readers to engage.
To be eligible for Instagram shopping, your business must: Be located in a supported market where Instagram shopping is available (that includes the U.S., If you’re using an Instagram business account, you can use Buffer’s engagement features to keep all your comments in one place. much of Europe, and Asia-Pacific).
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Meaning, SEO in the context of content marketing or SEO in the context of brand marketing. ” “SEO has its place in the marketing spectrum, it is not THE place – it has to come at the right moment in the site’s maturity – volatility and whatnot just reinforces that idea.” Processing.
Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.
Imagine spending hours crafting the perfect marketing messageonly to have most of your website visitors leave without joining your list or taking the next step. If youve ever wondered what is a lead capture page , why they work, and how to create one that converts, youre in the right place. Thats where lead capture pages come in.
Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. Once these are in place, you can take that huge list of technical fixes from your audit and start assigning them the right priority. The problem?
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On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function.
Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.
Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. WriterAccess : The success of your marketing content hinges on quality, so hiring the right writers and creators is crucial.
You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.
Done well, inbound lead generation builds trust, makes you look like an expert, and turns your business into the place to go in your industry. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Landing pages with clear calls to action are key here. Close: You’ve got leads, great!
Optimize Placement Where you place your email signup form on your website can make a huge difference in your conversion rates. Forms placed above the fold, meaning they are visible without scrolling, generally perform better. Exclusive content such as eBooks and guides can be powerful tools in attracting email subscribers.
written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!
Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place. What Does Email Marketing Do?
The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows. I’ve found that the best place to start is to tell AI that you’re training it on a new brand voice and name it. Personally, I prefer ChatGPT. Step 1: Tell AI who you are and what matters to you.
In that case, place more value on search impressions. Content upgrades can take many forms: Checklists Cheatsheets Templates Swipe files Spreadsheets Mini ebooks Data reports Quizzes Email courses HubSpot often deploys this strategy. Even qualitative data like “How did you hear about us?”
If youre wondering what to do with leads like these, including cold or aged leads, or even how to proceed with lukewarm or warm leads, youre in the right place. For example, a prospect may have signed up for your marketing newsletter, but have had little to no interaction since. What are aged leads?
You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How do you structure an email marketing campaign? What makes an email marketing campaign successful? What makes an email marketing campaign successful? Does that sound familiar?
GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible.
How to improve it: Place target keywords near the beginning of title tags for stronger relevance signals. How to measure it: You can do it the old fashioned way by searching your term and seeing where it is on the page but most content marketers track domain metrics at scale through their chosen third-party SEO tool.
That mentality crashes and burns in the world of growth marketing. You’re still aiming for those high marks, of course, but growth marketing experiments encourage you to try, fail, learn, and try again. But growth marketing gives you a better way forward — if you’re willing to try. Table of Contents What is growth marketing?
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This literally translates to this: What your customers say about your business is more important than what your marketing messages convey. What you are about to learn will help you acquire both a rank and reputation in the market. Customer ratings are proof of your businesss local reputation and credibility in the market.
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