Orbit Media Studios

JUNE 24, 2025

Many locations The signup form is all over the place, starting with the top of the blog main page. At Orbit Media, we’ve never used them because we prioritize user experience and we can meet our goals without them. Is it placed in a high-visibility area? Notice the sticky footer on this page. Of course, 0% of visitors like them.

Law

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. These insights allow you to refine your strategy and better target your audience.

Social Media Marketing

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

SEO

Marketing Insider Group

FEBRUARY 11, 2025

Place CTAs in areas where readers naturally pause, such as after an impactful example or at the end of the blog. A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage. For instance, compare Subscribe Now with Get Exclusive Updates to see which generates more engagement.

Customer Journey

Buffer Marketing

APRIL 29, 2025

If you’re using an Instagram business account, you can use Buffer’s engagement features to keep all your comments in one place. 5 ways to improve your Instagram sales strategy When you’re selling on Instagram, that moment your post catches a user’s eye is already a win. Buffer can help.

Gen Z

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. My approach to SEO content has always been to publish quality content that answers user intent.

SEO

AWeber

MAY 31, 2025

If youve ever wondered what is a lead capture page , why they work, and how to create one that converts, youre in the right place. Define Your Offer Choose something that solves a specific problem for your audiencelike an ebook, checklist, webinar, or discount. Test on all devices for smooth user experience. Get My Free Guide).

eBook

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. Like a discount, template, or ebook.

Marketers

Animalz blog

MAY 15, 2025

Many companies are generating more search impressions through strong content, yet average CTR continues to fall. A growing number of keywords that trigger AIO results and capture user attention before they ever reach the organic listings. In that case, place more value on search impressions.

Thought Leadership

Search Engine Land

AUGUST 23, 2024

Once these are in place, you can take that huge list of technical fixes from your audit and start assigning them the right priority. Is it on revenue-generating pages or will the fix drive revenue? length; j++) { if (values[i][j] == color) { count++; } } } return count; } Just place it in Extensions > Apps Script.

SEO

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing

Rock Content

JULY 11, 2024

Options like drag-and-drop functionality and automation make it user-friendly. Canva makes creating great-looking content simple with user-friendly templates and an intuitive interface. Users also get access to a robust free stock image library. Manage all of your social media in one place, effortlessly schedule posts, and more.

eCommerce

Vertical Response

APRIL 19, 2025

Key Takeaways Start with a clear and optimized signup form to boost email subscriptions by enhancing user experience. Create a Clear Signup Form The foundation of any successful email list is a clear and user-friendly signup form. Forms placed above the fold, meaning they are visible without scrolling, generally perform better.

Email Marketing

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info.

CRM

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. They need to generate new leads and maximize the value from existing customers through retention strategies and memorable customer experiences that lead to repeat business and referrals. [13:18]

CMO

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to. I’ve found that the best place to start is to tell AI that you’re training it on a new brand voice and name it.

Copywriting

Animalz blog

APRIL 5, 2025

Focus on improving these foundational KPIs before expecting gains in user engagement or business outcomes. Search Impressions Search impressions is the measure of how many times your website appears in search results, regardless of whether users click on your listing. Add comprehensive coverage of related questions and subtopics.

SEO

Vertical Response

MAY 18, 2025

Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions. These emails are typically used for nurturing leads and guiding them through the lead generation sales funnel.

Email Marketing

Campaign Monitor

MAY 27, 2025

5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 Complex Interface : The learning curve can be steep, with many users finding the platform overwhelming despite its powerful capabilities. 5 (1000+ reviews) SendGrid Developer-friendly email API-first architecture Free (paid from $19.5/month)

eCommerce

Animalz blog

JULY 29, 2025

As Jennifer says, “We’re really starting to get on the cusp of showing how [content] yields more than just storytelling … but also generating pipeline, influencing and creating actual revenue.” To blogs, to, you know, ebooks and guides and video content and helping with social content. I’m Ty Magnin.

PR

SocialPilot

FEBRUARY 12, 2025

Local Pack ranking is a feature by Google that highlights the top three local business listings relevant to a users search query. For instance, In the image below, we have multiple reviewers talking about the simple user interface of SocialPilot that makes it convenient for them to manage their social media platforms.

Transform

Customers.ai

NOVEMBER 17, 2024

Resource Downloads: Did they download a free ebook, guide, or template? With this level of data you can craft highly targeted custom audiences that generate results and improve your ROAS. For ecommerce, showcase your products in action—think lifestyle shots, user-generated content, or dynamic product ads. The best part?

eCommerce

SocialPilot

APRIL 25, 2025

Our team tried its user interface, explored its integration capabilities with review platforms like Google and Facebook, and analyzed its pricing structure to understand its value proposition. Additionally, we gathered user feedback from various platforms to gain insights into real-world experiences.

Price

Campaign Monitor

MAY 30, 2025

While ActiveCampaign offers powerful automation capabilities, many online reviews suggest that users struggle with the platform’s complex interface, escalating costs, and limited features. 5 (5000+ reviews) Brevo Budget-conscious businesses Generous free plan with unlimited contacts Free plan, $9/month 4.5/5

eCommerce

SocialPilot

JANUARY 30, 2025

Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales. Our primary objective for our Instagram Trends Report 2025 Campaign was to generate as many downloads as possible. Conversion : Conversion rate, leads generation, sales, cost per acquisition, etc.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales. Our primary objective for our Instagram Trends Report 2025 Campaign was to generate as many downloads as possible. Conversion : Conversion rate, leads generation, sales, cost per acquisition, etc.

Social Media Marketing

Hubspot Marketing

JUNE 18, 2025

Whether you’re selling clothing or B2B SaaS software, you want your message to reach more people in more places. That said, I’ve found growth marketing works best when your message shows up in places where it actually makes sense. Users needed support just to get started, and onboarding required a human hand-off more often than not.

User-Generated

Hubspot Marketing

FEBRUARY 21, 2025

Landing pages are your ultimate conversion tool, designed with a single purpose: to drive users toward a decisive action. Whether its signing up for a newsletter, downloading an ebook, or making a purchase, CCD is the art of turning passive browsers into active participants. And at the heart of CCD? Landing pages. Less is more, folks!

eBook

Hubspot Marketing

APRIL 16, 2025

Fontjoy makes it easy for users to find great combinations of fonts. This directory of web fonts makes it easy for users to add a font to their website in seconds or download it to their computer to use later. What I love: All of the available fonts are open source, meaning users can customize, improve, and share them as they see fit.

eBook

Animalz blog

JUNE 24, 2025

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. Zuddl (41:41): New platform that auto-generates clips and transcripts, enabling same-day follow-up after webinars. We need to change the game.

B2C

SocialPilot

JULY 14, 2025

With more users joining the platform every day, the competition for attention is fiercer than ever, and therefore, organic reach continues to decline for individual creators and brands. Free AI LinkedIn Hashtag Generator Get tailored LinkedIn hashtags that amplify your reach and boost professional engagement. Use Cases with Examples 1.

Real Estate

Animalz blog

MAY 27, 2025

“Content is the fuel the engine is the systems in place that get it out into the world.” “My favorite place to get ideas is actually just asking your audience If I look back on my career, my favorite campaigns have always started from just asking the audience.” Follow Kay-Kay Clapp on LinkedIn.

Shipping

Animalz blog

JUNE 3, 2025

At the enterprise level, you need content, creative, product marketing, and demand generation working together. Copilot : Microsofts generative AI experience, mentioned as a key part of their ad products and content strategy. 18:06 ) Heike uses the four wheels of the car idea to show why cross-functional planning matters.

Advertisers

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in.

eBook

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Keywords, especially long-tail keywords , have an important place in affiliate marketing. Keywords, especially long-tail keywords , have an important place in affiliate marketing.

Affiliate Marketing

Martech

NOVEMBER 13, 2023

” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? The post User-generated content from Catch+Release fuels success for cybersecurity firm F5 appeared first on MarTech. In your inbox.

User-Generated