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What is email marketing and how are platforms helping brands succeed?

Martech

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

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5 impactful ways to level up your email marketing designs

Martech

Hue can do it Using specific colors in your email marketing campaigns can have a huge impact on how subscribers respond to your brand. Strive for balance It sounds obvious, yet balance is often overlooked in email marketing design. Business email address Subscribe Processing. This brings me to my last point.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. It’s also clear why the service is changing. Get MarTech! In your inbox. Subscribe Processing.

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How to send more emails and grow your subscriber list

Martech

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. A better approach to email campaigns.

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How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)

Neil Patel

Email Marketing. 56% of companies said they would increase their email marketing budget. 38% of companies plan on maintaining their email marketing efforts. 38% of companies plan on maintaining their email marketing efforts. 6% said they plan on decreasing their email marketing budget.

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3 ways data can steer you wrong — and how to glean better insights

Martech

For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps. This is why email marketing is so useful. It generates data we can apply throughout the entire marketing ecosphere.

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7 key email metrics to track beyond opens and clicks

Martech

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.