Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. D2C Marketing Tips 1. Take Peloton , for one.)

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. If OpenAI is any indicator, it’s hard to see how. launched Simpli.fi

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns.

eCommerce 128

eCommerce Marketing Strategy Social Media Marketing User-Generated 128

Neil Patel

SEPTEMBER 19, 2020

As an industry, ecommerce is expected to grow at a minimum of 6.3 According to Statista , user penetration will be 82.2 The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. Here’s what you need to choose the right ecommerce agency. 4 Characteristics That Make a Great Ecommerce Agency.

eCommerce 145

eCommerce Retail Promotion Shipping 145

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 142

Email Marketing eCommerce Marketing Marketers 142

Martech

OCTOBER 14, 2024

Maybe because you’re so used to seeing or sending them that you don’t understand how they can undermine your email program and affect your relationships with your customers. I am enraged when I get image-only emails from top-level companies with stellar email track records. Let me explain. It’s not.

Email Marketing 130

Email Marketing Law eCommerce User-Generated 130

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Get names, emails, phone numbers & more. Say you’re using Klaviyo, a popular audience segmentation tool for ecommerce.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. Help with email marketing. Transform photos with Magic Edit. Optimize copy.

SEO 119

SEO Transform User-Generated Analytics 119

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 115

eCommerce SEO User-Generated Key Performance Indicator 115

Martech

APRIL 10, 2025

Here are 12 underrated content marketing tools and unique ways to use popular tools. Email: Business email address Sign me up! Tailwind Purpose: Content circulation and traffic generation on Pinterest. Most marketers underestimate the power of Pinterest. AI-enhanced marketing for ecommerce ads.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Unbounce

JULY 19, 2022

Many marketers are turning to affiliate marketing as a way to generate more leads and sales with less effort. As long as your affiliate marketing program and campaign are configured correctly, it can be a great source of cost-effective passive income for a business. Here’s how affiliate marketing works in ecommerce.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketing 145

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. Recipes customized to user affinities. Business email address Subscribe Processing.

Email Marketing 133

Email Marketing User-Generated Marketing Marketers 133

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. Fortunately, the right ecommerce tools can help you get it all done with ease. Fortunately, the right ecommerce tools can help you get it all done with ease.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Hubspot Marketing

JULY 2, 2025

And what better channel to invest in privacy-first communication than email? A channel where users opt in to get personalized customer experiences. Building Trust With phishing attempts on the rise, users worry about where their sensitive information ends up. At the end, they opt in to receive email and SMS updates.

User-Generated 100

User-Generated Transform Customer Journey Communications 100

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8.

Management 99

Management Marketing Marketers CRM 99

Orbit Media Studios

JUNE 24, 2025

Email, unlike search and social, is owned by you. Email marketing is disintermediation. In the next few minutes, you’ll learn exactly how to get more email subscribers for your blog by improving your email subscriber form. The Popup You see email signup popup windows (aka lightbox, aka modal window) everywhere.

Law 108

Law Transform Whitepaper CMO 108

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. trillion this year and $1.5 Get 500 contacts for free !

eCommerce 107

eCommerce PR User-Generated Marketing 107

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance.

eCommerce 114

eCommerce Shoppers User-Generated Marketing 114

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 123

Email Marketing Price eCommerce User-Generated 123

Neil Patel

NOVEMBER 7, 2020

Data shows companies can generate $38 for every $1 email investment. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. How do I know this?

Email Marketing 111

Email Marketing eCommerce Thought Leadership Copywriting 111

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. over that period.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Vertical Response

NOVEMBER 10, 2024

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Litmus

OCTOBER 16, 2024

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. What is audience segmentation?

Health 96

Health Customer Journey User-Generated Marketing 96

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey. Email touchpoints: Tutorials and user guides.

B2C 91

B2C User-Generated Email Marketing CRM 91

Hubspot Marketing

MARCH 26, 2025

The concept goes hand-in-hand with a surging creator economy the term used to describe influencers or content creators who leverage their digital platforms to produce, distribute, and monetize their content, often generating revenue from brand partnerships, paid advertisements, and affiliate links. Be adaptable. Collect your own data.

Gen Z 97

Gen Z User-Generated eCommerce Promotion 97

Hootsuite

OCTOBER 18, 2022

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. The 15 best Shopify apps for your ecommerce store. You can repost user-generated content of customer photos on your Instagram to build social proof and convert your store visitors into customers. Shopify stars: 4.9.

eCommerce 128

eCommerce Price Shoppers Shipping 128

Hootsuite

SEPTEMBER 7, 2022

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! What is a Black Friday eCommerce strategy? The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers. billion in sales.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Martech

APRIL 2, 2025

Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike. Brands that keep up with email developments, invest their time and resources smartly and have a strategic purpose for everything they do with email will continue to reap the benefits this popular channel delivers.

Branding 94

Branding User-Generated Shoppers Fashion 94

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 129

Email Marketing Price User-Generated Health 129

Martech

JUNE 3, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: I am working on a Fourth of July email campaign for a large ecommerce tech company. How can I make the email stand out? For this prompt, try selecting the email marketing expert persona.

Email Marketing 112

Email Marketing eCommerce Marketing Marketers 112

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

illumin

MAY 15, 2025

If possible, incorporate augmented reality or apps that let users visualize your product in their own space. Launch display ads that show user-generated content, running Meta and Pinterest ads for DIY home projects, customer reviews and testimonials that promote the legitimacy of your business, or digital out-of-home ads for visual appeal.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97