Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. D2C Marketing Tips 1. Take Peloton , for one.)

Manufacturing

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Volume of digital assets: If your brand produces a large number of digital assets (like product images, videos, and marketing materials), a DAM is essential for efficient organization and retrieval.

Management

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. This allows for better tracking of customer interactions and preferences.

Customer

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? billion users. BSPs are companies that Meta has certified as WhatsApp experts.

eCommerce

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table.

Management

Customers.ai

DECEMBER 4, 2024

Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. The truth is, your audience isn’t a monolith.

eCommerce

Martech

DECEMBER 18, 2024

Marketers know something valuable lies in those signals, but often the sheer volume of noise drowns out clarity. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Its about making the right decisions with the data we already have.

Transform

Power Digital Marketing

JUNE 3, 2025

For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on. They’re executing with strategy. A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Long-form video adoption.

Marketing Strategy

Litmus

AUGUST 1, 2024

5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy. Giving emails a personal touch isn’t just a nice way to do email marketing or make emails look pretty.

Email Marketing

Power Digital Marketing

JUNE 3, 2025

In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions. What is User-Generated Content (UGC) in Marketing? Why UGC Matters: The Key Benefits for Brands The importance of UGC in digital marketing cannot be overstated.

Marketing Strategy

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy

Customers.ai

DECEMBER 20, 2024

The truth is, to win at relationship marketing, you need both working together. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? How does relationship marketing differ from traditional marketing?

eCommerce

Vertical Response

NOVEMBER 10, 2024

Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates. A decline in domain reputation could cause emails to be sent to the promotions tab or spam.

B2C

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. For ecommerce brands, the possibilities are endless. Abandoned Cart Emails In our opinion, this ones the MVP of ecommerce emails. Lets do it.

Email Marketing

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. Now, it takes strategy, precision, and the right tools to stand out in the crowd. Get names, emails, phone numbers & more.

Email Marketing

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions. Win them back with a ‘we miss you’ message.

Health

Martech

SEPTEMBER 18, 2024

Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. Tailor your content and promotions to these insights.

Customer

Buffer Marketing

JULY 10, 2025

We’ll cover: Why Instagram is (still) a goldmine for creators and businesses today How to master the various (old and new) Instagram features for growth How to build your Instagram marketing strategy in five actionable steps Best practices to create scroll-stopping content on Instagram Grab your favorite beverage and start reading!

User-Generated

Search Engine Land

SEPTEMBER 19, 2024

Define your end goal: Revenue Every successful PPC strategy starts with clearly understanding your end goal: revenue. The path to earning it varies between ecommerce and lead generation, so your strategy should reflect those differences. Not all revenue is the same. You want to make the sale as efficiently as possible.

eCommerce

Martech

FEBRUARY 11, 2025

” Ethical use: Verify the segment receiving the email qualifies for the benefits you promote. Spontaneous (in the moment) What resonates: The preheader and call-to-action phrases like “Ready to transform your email marketing strategy?”

Transform

Hootsuite

MAY 1, 2025

Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Affiliate marketing Dont have the budget for a big social media influencer partnership? One standout example? Crocs #thousanddollarcrocs campaign. Having them co-create it.

Influencer Marketing

Customers.ai

DECEMBER 30, 2024

Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. Fantastic for media companies, but not as flexible for ecommerce, mentioned a Capterra user. Rating: (4.4/5)

Price

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Which product is right for me?

B2C

Litmus

OCTOBER 31, 2024

When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management. Once you’ve collected data, there’s a process to transform them into customer insights for your email strategy.

CRM

SocialPilot

JUNE 18, 2025

Drive Website Traffic That Actually Converts Social media is a powerful tool for driving targeted traffic to your website, whether it’s a homepage, landing page, or eCommerce store. See how they promote their products and redirect their YouTube audience to their website and product pages. Don’t just send traffic to your homepage.

Real Estate

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Running an ecommerce campaign?

PR

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. For example, Chow Sang Sang used Insider to implement crowd-sourced recommendations in their email marketing strategy.

Customer Journey

Vertical Response

JULY 27, 2025

By leveraging SMS marketing campaigns, companies can reach customers with timely updates, promotions, and personalized offers. The versatility of mobile messaging ensures that businesses of all sizes can benefit from this powerful communication channel, making it an essential part of any customer engagement strategy.

Law

SocialPilot

JUNE 26, 2025

Here’s where it really shines for companies, agencies, and marketing pros: Generate Quality Leads: LinkedIn lets you get super specific with targeting things such as job titles, industries, seniority, and even company size. Promote lead magnets or events by targeting roles, industries, and company sizes with precision.

Gen Z

Vertical Response

JANUARY 31, 2025

In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing

Martech

MAY 5, 2025

Craft marketing messages that resonate emotionally, showing empathy and understanding. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Monitor market trends and adjust your marketing strategies accordingly to remain relevant and effective.

Marketing

SocialPilot

JUNE 27, 2025

Start Your 14 Day Free Trial Tailor Your Content Strategy by Industry Every industry has a different rhythm, tone, and content appetite. Plan Content That Educates, Entertains, Inspires, and Sells Not every post needs to promote—but every post needs to serve a purpose. The magic number for most SMBs and agencies? Two to three.

Thought Leadership

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

Copywriting

Martech

MAY 12, 2025

Dig deeper: As retail evolves, so too do physical stores and retail tech How an affiliate program can check all the boxes Enter affiliate marketing, a scalable strategic partnership development in which the advertiser partners with publishers to promote and sell its products. Increase brand loyalty through their ongoing promotion.

Retail