Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Sprout Social

NOVEMBER 28, 2016

Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. If you’re still on the fence about adopting a social media ecommerce strategy, here are three important reasons why you need to do so, and fast: 1. jobs #ecommerce pic.twitter.com/5kVnNRymR5.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. Let’s dive right in.

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Search Engine Land

AUGUST 19, 2024

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. What is TikTok ecommerce and why is it important? TikTok ecommerce is the act of using the popular video app to sell a product or service. So why should you be using TikTok for ecommerce, exactly? Source: Kaja.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Hootsuite

SEPTEMBER 7, 2022

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! What is a Black Friday eCommerce strategy? The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers. billion in sales.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. And no, millennials who like coffee isnt cutting it anymore. Examples for Ecommerce: Here are some common behavioral segments and how you can use them: High-Spend vs. Low-Spend Customers High-spend customers: Reward them with exclusive offers or early access to sales.

Customer 90

Customer eCommerce CRM Shipping 90

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. RedNote could reach $100 billion in sales in 2025 As RedNotes popularity continues to grow in China and abroad, ecommerce features and brand partnerships evolve alongside it.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Search Engine Land

JULY 5, 2023

While TikTok intends to build a $20 billion ecommerce business , the U.S. After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year: “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

illumin

MAY 15, 2025

Use search and email for customer acquisition and retention The latest Klaviyo State of Ecommerce report shows that the top marketing priority for home & garden retailers this year is customer acquisition (51%), followed by encouraging repeat purchases from existing customers (43%).

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. While ecommerce continues to be of great importance, it’s important that retailers don’t quit on their physical stores. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 110

Gen Z Retail Food Millennials 110

Practical eCommerce - Marketing

DECEMBER 31, 2024

More than 60% of Gen Zs and Millennials worldwide shop on social media platforms. The post Open a Facebook Shop in 2025 appeared first on Practical Ecommerce.

Millennials 103

Millennials eCommerce 103

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. While the platform reaches US audiences effectively, India, the United Kingdom and Canada also have notable bases.

Branding 86

Branding Gen Z Pharmaceutical Health 86

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Plus, integrations with Shopify and other strong eCommerce platforms have made it easy for brands to sell products directly on TikTok. Why Should You Sell Products on TikTok?

Product 141

Product eCommerce Millennials User-Generated 141

Sprout Social

JULY 20, 2021

This opens up a world of opportunities for ecommerce and retail brands looking to attract new audiences and convert them from a single platform. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. What are Instagram Drops?

Gen Z 141

Gen Z Product Retail Millennials 141

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. Stats roundup: the impact of Covid-19 on ecommerce. US ecommerce data from Anadot shows competitive pricing to be the key reason for picking one retailer over another among 57% of consumers.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Currently, around 73% of those making B2B buying decisions are millennials. You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Why the Change?

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Hubspot Marketing

OCTOBER 27, 2023

HubSpot ) 30% of eCommerce companies are already selling on social media, and 12% plan on selling through social media platforms in 2021. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. million people.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. Sixty-seven percent of Gen Z and millennial digital shoppers said that they preferred to wait in order to pay a lower price on beauty products. Why we care. Power shoppers. Get MarTech!

Shoppers 105

Shoppers Price Gen Z eCommerce 105

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Snapchat also tends to work best with direct to consumer brands who can use the app to drive traffic to an ecommerce website or app. These shoppable ads are ideal for ecommerce businesses. Collection ads.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Neil Patel

SEPTEMBER 21, 2021

What are the benefits of BNPL for ecommerce companies? Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option? Learn more about how PayPal’s Pay in 4 can drive eCommerce growth here. Learn more here. Buy Now, Pay Later Conclusion.

Gen Z 134

Gen Z Customer eCommerce Millennials 134

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. but news outlets describe it as being even more advanced than TikTok -- particularly when it comes to ecommerce.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Omnichannel lifecycle segmentation in retail & eCommerce Omnichannel segmentation helps create seamless, personalized experiences both online and in-store.

Health 93

Health Customer Journey User-Generated Marketing 93

Hubspot Marketing

JANUARY 13, 2017

3) Social media ecommerce will become a powerful avenue for sales. Facebook, Instagram, Twitter, and Pinterest offer ways for users to purchase products from directly within their apps, and Snapchat started testing and rolling out ecommerce features in the spring of 2016.

Millennials 145

Millennials Shoppers eCommerce Advertisers 145

Hubspot Marketing

DECEMBER 10, 2024

Ahrefs has a great demonstration for an ecommerce website. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Website structure isnt just about URLs; its more about how your website hierarchy works, the use of folders and subfolders, and how they are linked together.

SEO 130

SEO Gen Z Finance Transform 130

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Statista states, “93% of Millennials have compared online deals using a mobile device.” Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

JULY 8, 2021

Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). TikTok and Snapchat are great for boosting brand engagement and pushing viral content, whilst Instagram’s shoppable features make it a go-to platform for ecommerce brands, and Twitter and Facebook are often used as additional customer service portals.

Gen Z 141

Gen Z Millennials eCommerce Thought Leadership 141

Marketing Insider Group

DECEMBER 1, 2021

Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. UGC has become the mainstay of ecommerce content marketing. Trend #5: Diversified Content Brings in New Audiences.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

MARCH 9, 2021

There are lots of differences between Baby Boomers and millennials. If your product targets women under 40, most of those buyers are millennials now. Your business has no doubt experienced eCommerce spikes. Generational Considerations. As the population ages, so does your buyer demographic. Image: McKinsey.

B2C 26

B2C Content Marketing Product Millennials 26

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Affiliate marketing is a smart alternative for brands, especially in the ecommerce space, looking to drive results with low upfront cost. Why are influencer marketing campaigns so effective? Heres why: The trust factor.

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketing Marketers 80

Econsultancy

DECEMBER 3, 2021

However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52