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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion. This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight.

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Aflac’s approach to Gen Z engagement

Martech

Sixty-two percent of consumers said they trusted phones over personal computers and tablets, according to a recent survey of 2,000 consumers conducted by ecommerce software company StoreConnect. of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

The ecommerce brands delivering that more are winning big. And no, millennials who like coffee isnt cutting it anymore. Examples for Ecommerce: Here are some common behavioral segments and how you can use them: High-Spend vs. Low-Spend Customers High-spend customers: Reward them with exclusive offers or early access to sales.

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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

Ahrefs has a great demonstration for an ecommerce website. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Website structure isnt just about URLs; its more about how your website hierarchy works, the use of folders and subfolders, and how they are linked together.

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What winning video advertising creative looks like in 2024

Search Engine Land

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations.

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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Omnichannel lifecycle segmentation in retail & eCommerce Omnichannel segmentation helps create seamless, personalized experiences both online and in-store.

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