Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! What is a Black Friday eCommerce strategy? In 2021, US shoppers spent $9.03

eCommerce 122

eCommerce Shoppers Retail Fashion 122

illumin

MAY 15, 2025

The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Sprout Social

NOVEMBER 28, 2016

Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. If you’re still on the fence about adopting a social media ecommerce strategy, here are three important reasons why you need to do so, and fast: 1. jobs #ecommerce pic.twitter.com/5kVnNRymR5.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. What is TikTok ecommerce and why is it important? TikTok ecommerce is the act of using the popular video app to sell a product or service. So why should you be using TikTok for ecommerce, exactly? Source: Kaja.

eCommerce 119

eCommerce Gen Z User-Generated Retail 119

Sprout Social

JULY 20, 2021

This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more.

Gen Z 140

Gen Z Product Retail Millennials 140

Search Engine Land

JULY 5, 2023

This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business , the U.S. The post Study: TikTok loses popularity as ecommerce search engine appeared first on Search Engine Land. Why we care. The CivicScience study asked U.S.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Omnichannel lifecycle segmentation in retail & eCommerce Omnichannel segmentation helps create seamless, personalized experiences both online and in-store.

Health 96

Health Customer Journey User-Generated Marketers 96

Neil Patel

SEPTEMBER 21, 2021

BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. For example, a recent IPSOS study found consumers are 54 percent more likely to purchase from online retailers that offer PayPal, and a recent Morning Consult survey found PayPal is the #2 trusted brand in the world.

Gen Z 145

Gen Z Customer eCommerce Millennials 145

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 112

Gen Z Copywriting Real Estate Marketers 112

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). One of #BookToks biggest success stories is author Colleen Hoover.

Gen Z 65

Gen Z Transform Fashion Food 65

Hubspot Marketing

OCTOBER 27, 2023

HubSpot ) 30% of eCommerce companies are already selling on social media, and 12% plan on selling through social media platforms in 2021. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. million people.

Gen Z 132

Gen Z Millennials eCommerce Social Media Marketing 132

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 106

Gen Z Copywriting Real Estate Marketers 106

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. While the platform reaches US audiences effectively, India, the United Kingdom and Canada also have notable bases.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. Stats roundup: the impact of Covid-19 on ecommerce. US ecommerce data from Anadot shows competitive pricing to be the key reason for picking one retailer over another among 57% of consumers.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Statista states, “93% of Millennials have compared online deals using a mobile device.” Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. Explore how brands are using TikTok to compete with retail giants in TikTok’s Impact on Amazon. Expect: Greater ecommerce integration via TikTok Shops.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Now, as social media networks continue to expand on in-platform shopping tools, it's clear that social media ecommerce is gaining steam. say they prefer to buy products from ecommerce websites. Of the 49.5%

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. Stats roundup: Online grocery post-Covid-19.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Neil Patel

OCTOBER 19, 2021

First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages. It has always been an important measure of retail succes s , and naturally, the more foot traffic an area has, the more chances there are to make sales. Foot Traffic Vs. Online Traffic: What Are the Pros and Cons.

Shipping 144

Shipping Shoppers Retail Transform 144

Backlinko

JUNE 15, 2024

Source: Bloomberg Temu Sales Worldwide According to recent estimates, ecommerce sales worldwide on Temu reached $15.33 Here’s a detailed breakdown of Temu retail sales by quarter over time since Q4 2022: Date Temu Gross Merchandise Value Q4 2022 $275 million Q1 2023 $855 million Q2 2023 $2.7 In the US, 50.4 billion in 2023.

Gen Z 78

Gen Z Millennials Retail Fashion 78

Neil Patel

OCTOBER 6, 2021

Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. D2C and Millennials Article from Fundera by NerdWallet You may have noticed some overlap in the millennial market and the uptick in D2C brands.

Branding 134

Branding Millennials Retail Price 134

Neil Patel

FEBRUARY 11, 2021

Whether you’re an online retailer looking to build a physical connection with your customers, a physical retailer looking to test an online presence, or simply looking to create some excitement around your brand, a pop-up shop could be the perfect solution. Pop-up shops are limited-time-only retail stores. What Are Pop-Up Shops?

Fashion 137

Fashion Gen Z Retail Shoppers 137

Marketing Insider Group

FEBRUARY 5, 2024

Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. Statista) By 2026, the Ecommerce market is expected to total over $8.1 Ecommerce market will reach over $1.1 Intuit) In the U.S.,

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Litmus

SEPTEMBER 24, 2024

The average consumer is expected to buy more this year, with holiday retail sales likely seeing a moderate increase between 2.3% This shift is prompting retailers to focus on mobile-specific strategies, including calls-to-action (CTAs) designed for tapping and larger CTA buttons positioned above the fold. With 35.4%

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Econsultancy

NOVEMBER 22, 2021

The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes. Matures: two hours and 40 minutes.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Search Engine Land

MAY 16, 2023

Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. Overall, 77% of respondents said they specifically seek out websites with reviews – and this number was even higher for Gen Z (87%) and millennials (81%). Where people read reviews and ratings: Amazon: 94% Retail websites (e.g., By the numbers.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Neil Patel

NOVEMBER 16, 2020

As the most successful retailer in the world, it’s only natural for Walmart to have expanded into the e-commerce space. There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you.

Product 145

Product Shipping Price Millennials 145

Econsultancy

JANUARY 27, 2022

Accenture research from early this year forecasts that shopping on social media will grow three times as fast as ecommerce itself to reach $1.2 trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Sprout Social

NOVEMBER 11, 2021

If your business is an ecommerce company, enabling customers to shop directly from your outgoing posts or message responses enhances their experience by removing the extra steps between product discovery and checkout. Scenario: You are the sole social media marketer of a retail brand with four store locations.

Management 144

Management Gen Z CRM Shipping 144

SMA Marketing

DECEMBER 15, 2022

Here are a few stats every brick-and-mortar business owner should consider when evaluating the effectiveness of digital marketing for traditional retail businesses. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing. That's your digital front door.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Spiralytics

MARCH 7, 2023

The International Trade Administration reported that ecommerce’s global retail sales went from 13.6% With more people embracing online shopping, businesses around the globe are rethinking their retail strategies and ramping up their digital presence. Millennials are the main drivers of ecommerce.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Litmus

AUGUST 3, 2023

Last year, Black Friday deals eclipsed Cyber Monday by over 50%, according to Retail Dive. Here are a few of the top trends we predict will be all over inboxes come November 24: Early Access Campaigns Consumers know and love Black Friday —and to make the most of it, we predict retailers will go bigger this year.

Shoppers 79

Shoppers Retail Millennials Analytics 79

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. Online shopping and ecommerce search engines. Other retailer search engines (e.g.,

Shoppers 107

Shoppers Retail Finance User-Generated 107

Neil Patel

FEBRUARY 4, 2022

In fact, 64 percent of Gen Z and 60 percent of Millennials indicated they did not buy from an e-commerce store because the site didn’t include customer images or reviews. Takealot, an online retailer in South Africa, offers users the chance to win a voucher for leaving reviews on recent purchases. Incredible, right? The results?

User-Generated 133

User-Generated Gen Z Transform Promotion 133

Welcome Software

OCTOBER 10, 2022

This is precisely why ecommerce platforms that specialize in delivering B2B tools, features and functionality (like Optimizely) are seeing such rapid growth. “As baby boomers retire, and millennials mature into key decision-making positions, a digital-first buying posture will become the norm. .” trillion from $1.39

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Welcome Software

OCTOBER 10, 2022

This is precisely why ecommerce platforms that specialize in delivering B2B tools, features and functionality (like Optimizely) are seeing such rapid growth. “As baby boomers retire, and millennials mature into key decision-making positions, a digital-first buying posture will become the norm. .” trillion from $1.39

Millennials 40

Millennials eCommerce Retail Manufacturing 40