Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In fact, the addictive video platform has carved out a whole new niche in the social selling market. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. Let’s get started!

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Hootsuite

SEPTEMBER 7, 2022

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. What is a Black Friday eCommerce strategy? In 2021, US shoppers spent $9.03 Don’t worry!

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Hootsuite

MAY 1, 2025

Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Heres why: The trust factor. Try it free today.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Snapchat also tends to work best with direct to consumer brands who can use the app to drive traffic to an ecommerce website or app. Set specific goals for the platform that contribute to your overall marketing goals.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Hubspot Marketing

JANUARY 13, 2017

In 2017 and beyond, marketers should anticipate less social networking and more messaging for instant, real-time connection with audiences. 3) Social media ecommerce will become a powerful avenue for sales. In 2017, marketers should expect greater investment in mobile advertising.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 81

Branding Gen Z Pharmaceutical Health 81

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app. millennials like me were children, we raced home from school to message our friends on AIM.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z 66

Gen Z Fashion Transform Food 66

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Marketing Insider Group

SEPTEMBER 14, 2020

According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.”

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers B2C 134

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Social shopping is the new frontier for ecommerce.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Hubspot Marketing

MARCH 15, 2023

Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Of course, you should do all these things in your social media marketing. Social Media & Digital Habits." Do something to stand out from your competitors. Take risks. Try out-of-the-box ideas.

Millennials 113

Millennials CRM B2C eCommerce 113

Econsultancy

DECEMBER 6, 2021

Across nine different sectors analysed, average social spend increased by 33% in Q4 2020 compared to levels seen the quarter before. Ecommerce brands spent the most on advertising across social platforms (24.8% More than 1 in 5 Millennials are using social media less than they used to.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. an easy set up so you start seeing results fast).

Management 145

Management Gen Z CRM Shipping 145

Hootsuite

OCTOBER 27, 2022

One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Marketers should think of common questions or orders from customers. Abandoned shopping carts are a huge issue in ecommerce. The ecommerce industry loses $18 billion a year from abandoned shopping cart orders.

Branding 114

Branding eCommerce Shoppers Millennials 114

Spiralytics

FEBRUARY 21, 2023

One of the recent trends on this viral platform is #TikTokMadeMeBuyIt, and it’s shaking up the digital marketing industry, This craze is sending millions of people to groceries, malls, and eCommerce stores to buy products that they see online. At the same time, it’s an effective social media marketing strategy for various businesses.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Marketing Insider Group

FEBRUARY 5, 2024

Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%. Unbounce) Email Marketing Stats In 2020, there were four billion global email users, expected to grow to 4.6 Statista) Small business owners rank email marketing as the second most important medium for brand awareness after social media marketing.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hootsuite

NOVEMBER 3, 2020

On social, you have clear data about exactly who your customers are, and the opportunity to chat with them after via comments or direct message, to provide personalized customer service. It’s where Millennials and Gen Z like to shop. internet users this age made a purchase on social media in 2019. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Hootsuite

NOVEMBER 28, 2022

Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. Good marketing always is, right? appeared first on Social Media Marketing & Management Dashboard. R.I.P. Yahoo Groups.).

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

SMA Marketing

DECEMBER 15, 2022

Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing. 3 Ways to Use Digital Marketing for Your Brick and Mortar Location. It makes sense that if you're an eCommerce site or strictly trying to engage with people online, your website will matter a lot.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. Instagram Shopfront – Let people buy your goods directly from the Instagram app with the platform’s ecommerce features. A post shared by Netflix US (@netflix). Cause campaign. Save time and get results.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Dana Nicole

FEBRUARY 1, 2021

Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions. Find more statistics at Statista.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. Whether you’re an influencer or an ecommerce brand, the same rules apply. Users are spending more than 800 minutes per month on the app. And that number is only trending upward. Try ManyChat for free today.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. In other words, the social media platform offers businesses an excellent chance to gain tremendous exposure.

Affiliate Marketing 52

Affiliate Marketing Marketers Marketing User-Generated 52

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Using social media is important now more than ever. 5 steps to promote your business on social media. Step 1: Create a social media marketing strategy.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

NOVEMBER 5, 2020

Drive traffic to your ecommerce site. Create pins that link to your ecommerce site. For most ecommerce websites, Product Pins can be automatically created for your whole product catalog. For any non-compatible ecommerce products, you can create Rich Pins. For added reach, throw some ad dollars behind your pins.

Affiliate Marketing 145

Affiliate Marketing eCommerce Non-Profit Millennials 145

Hootsuite

NOVEMBER 28, 2022

Or, maybe your customers always want to track their orders; an ecommerce chatbot could be a good choice. This can provide a point of friction; some people * cough cough, millennials * hate talking on the phone. Shopify for ecommerce. Shopify is one of the most popular ecommerce platforms. Source: Heyday. See it in action.

Management 144

Management Customer CRM Customer Journey 144

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. It’s seriously easy.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52