Welcome Software

NOVEMBER 11, 2024

Content Creation: From keyword research and blog posts to whitepapers, leveraging generative AI in your content creation process can help you create the assets your customers need to make purchase decisions. Ready to dive deeper into the world of AI in B2B eCommerce?

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Scoop.it!

OCTOBER 31, 2024

When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. Well, if you have the resources, then sure — you can go for it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. For ecommerce brands, the possibilities are endless. Abandoned Cart Emails In our opinion, this ones the MVP of ecommerce emails. Lets do it.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Welcome Software

OCTOBER 31, 2024

Some examples include: For ecommerce brands, this can be as simple as product recommendations based on real-time behaviors and historical purchasing data. As you collect data from your customers and learn more about them, you’ll be able to better ascertain what they want to consume and at what point.

Whitepaper 52

Whitepaper eCommerce Content Marketing Customer 52

Rock Content

SEPTEMBER 16, 2020

Content Marketing is a versatile marketing strategy that uses various types of content, such as blogs, white papers , infographics , videos , industry reports, case studies , to engage prospective customers, offer them something of value and, ultimately, convert them into a customer. Make sure that your content has a strong takeaway.

Marketing Strategy 124

Marketing Strategy Content Marketing Whitepaper B2C 124

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive. Subscribing to your newsletter. Reading another blog article. Publish Frequently.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Marketing Insider Group

MAY 3, 2021

Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). The eCommerce platform has a voluminous amount of content. When your content is this, it’s easily consumable.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Search Engine Land

MAY 13, 2024

This paper examines five common mistakes that sellers make when adding new channels, how they stifle growth, and what can be done to prevent them. Visit Digital Marketing Depot to download What Merchants Should Avoid When Adding New Ecommerce Channels.

eCommerce 83

eCommerce Digital Marketing Shoppers Marketers 83

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify.

Whitepaper 114

Whitepaper Marketing Automation Platform eCommerce User-Generated 114

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. This is also where an ecommerce funnel would push for the purchase to be completed. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Adobe Experience Cloud Blog

MAY 21, 2018

These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. Product reviews are marginally helpful since the way a product performs is often environmentally specific and dependent on interconnectivity with other platforms. The Current Vendor Process.

Transform 134

Transform Whitepaper Thought Leadership CRM 134

Neil Patel

DECEMBER 11, 2022

Think of this as something that’s bringing the above benefits together, helping companies increase ecommerce sales by simply using behavioral triggers via email, sometimes with automation. You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item.

Email Marketing 145

Email Marketing Whitepaper Shipping Marketers 145

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. With B2B content marketing, your audience consists of people who work at companies that need your product or service — like an ebook on how to start an eCommerce website. What is B2B Content Marketing? Use SEO Practices.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

JUNE 1, 2021

Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. The conversion or win could be an actual purchase of a product via eCommerce, registering for your service or software, or any other conversion that equates to acquiring a new customer. Your content is the hook to gain the lead.

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Martech

MARCH 22, 2023

Develop a plan to shift your marketing priorities Remember when, at the height of COVID, email saved ecommerce? Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic.

Marketing Strategy 105

Marketing Strategy Whitepaper Marketers Thought Leadership 105

Unbounce

NOVEMBER 27, 2023

/ Landing page optimization Mastering ecommerce conversion rate optimization: expert tips and inspirational examples By Alan O’Sullivan. 37 min read If you work on ecommerce projects and you’re not already BFFs with conversion rate optimization (aka “CRO”), you’re really missing out. What is a good ecommerce conversion rate?

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 By the year 2021, Mobile commerce sales (mCommerce), will account for more than half of all eCommerce. Ecommerce & Online Shopping Statistics. Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. During the pandemic, ATTITUDE’s eCommerce site saw a spike in traffic and conversions. In the first month of operation, ATTITUDE noted that 98% of eCommerce customers reported their AI experience as “excellent.” Then the sales team can follow up with live chat and video product walkthroughs.

PR 124

PR Whitepaper eCommerce Retail 124

Backlinko

APRIL 17, 2024

There are also service providers that specialize in specific industries, like ecommerce or Software-as-a-Service (SaaS). Ecommerce SEO Services Ecommerce SEO service providers specialize in helping ecommerce businesses improve their search engine rankings. Check out Semrush’s Agency Partners platform.

SEO 119

SEO eCommerce PR Non-Profit 119

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. For instance, if you have an online shop and you want to grow your email list, you should focus on ecommerce lead magnets. Offer downloadable digital content.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

AWeber

APRIL 15, 2022

Coupons and discounts If you're in ecommerce, the classic way to win back inactive customers is to send them a juicy discount coupon. offering an incentive like a white paper or coupon code might also help you re-engage subscribers. Incentives. Speaking of promotions.

Whitepaper 130

Whitepaper Non-Profit Email Marketing eBook 130

Marketing Insider Group

MARCH 2, 2023

We already see examples of this in fashion and ecommerce websites , because that’s where it makes the most sense now. The key: start creating more gated content like ebooks and whitepapers, and consider offering courses or exclusive clubs for your consumers to join. Of course, Y2K isn’t the only theme to consider.

Whitepaper 109

Whitepaper eBook Fashion User-Generated 109

SocialPilot

JUNE 18, 2025

Drive Website Traffic That Actually Converts Social media is a powerful tool for driving targeted traffic to your website, whether it’s a homepage, landing page, or eCommerce store. LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies).

Real Estate 59

Real Estate Transform User-Generated Education 59

Litmus

JUNE 23, 2021

For example, Emerson A/B tested two subject lines for a free trial email with a white paper: Control: Free Trial & Installation: Capture Energy Savings with Automated Steam Trap Monitoring. Variable: [White Paper] The Impact of Failed Steam Traps on Process Plants. Preview text. Chase Dimond.

Whitepaper 78

Whitepaper Analytics Energy eCommerce 78

Search Engine Land

JANUARY 5, 2023

Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion value,” and a long sales cycle that mostly takes place offline. Not so fast!

Whitepaper 87

Whitepaper eCommerce User-Generated Advertisers 87

Martech

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before.

Digital Marketing 129

Digital Marketing Customer loyalty eCommerce Marketers 129

CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Search Engine Land

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketers 125

Exposure Ninja

MARCH 18, 2022

Some popular eCommerce automation campaigns are; Welcome Sequence. eBooks, email courses, white papers, case studies. Remarketing is used a lot by eCommerce and direct-to-consumer brands, but not nearly enough by B2B businesses. It could be the results of a survey, a new white paper, or a training course.

Whitepaper 98

Whitepaper eBook User-Generated Promotion 98

Martech

JANUARY 14, 2025

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts.

Retail 111

Retail Shoppers Digital Marketing Whitepaper 111

Martech

AUGUST 10, 2023

We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week. We have discovered a compelling answer that may hold the key to success for content marketers.

Whitepaper 98

Whitepaper B2C eBook SEO 98

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. Who can use it: ecommerce stores, physical stores and anyone who sells a product or service. These gifts are called lead magnets or incentives.

eBook 116

eBook Whitepaper Health eCommerce 116

Neil Patel

AUGUST 19, 2021

Shopping online isn’t only for eCommerce businesses. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability.

SEO 145

SEO Marketers Marketing Whitepaper 145

Marketing Insider Group

DECEMBER 1, 2021

Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content. UGC has become the mainstay of ecommerce content marketing. The best way to leverage this trend is to use more video and infographics on social media and in channels where targeting the millennial demographic. That’s just not how things work anymore.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Scoop.it!

JUNE 2, 2022

social media pages, website, ecommerce stores, etc. Or a whitepaper explaining industry market research. Dive into the website, search each product on the ecommerce tab, list down all features and benefits. The more persuasive your copies are, the more customers flock into your business assets, i.e Analytics Skill.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Hubspot Marketing

JUNE 24, 2024

The process starts when a lead first interacts with your brand, whether that’s by signing up for a newsletter, downloading a whitepaper, or attending a webinar. For example, if your lead downloaded a whitepaper about immutable backups, you know they might be interested in some form of data security.

Whitepaper 119

Whitepaper User-Generated Education eBook 119

CXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. You can find playbooks on every type of tactic you can think of. These are essentially guides on how to do things. A marketing playbook, in the traditional sense, is an internal document.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124