Hubspot Marketing
JULY 5, 2023
Take a second to think about your shopping habits — why do you make some purchases and not others? In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change.
Aspiration Marketing
JULY 5, 2023
An effective inbound marketing strategy can make all the difference in today's competitive digital landscape. But, not all companies have the means or skills to conduct their marketing in-house. As such, they seek to partner with an inbound marketing agency. Still, finding the right agency is a big decision. Choosing the right inbound marketing agency is crucial for businesses seeking to drive growth and achieve online success.
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Content Marketing Institute
JULY 5, 2023
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
Hootsuite
JULY 5, 2023
Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat? The reality is that creating cool AI art prompts isn’t as complicated as it might seem. With the right knowledge, you can use simple keywords and formulas to generate high-quality AI art.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JULY 5, 2023
It’s shaping up to be a big month at the box office as the highly anticipated films Barbie and Oppenheimer gear up for release on July 21. When the initial Barbie trailer dropped this spring, we covered why the film’s online selfie generator was a nod to nostalgia marketing. As we get closer to the release date, the film’s marketing engine has gone into overdrive leaning heavily into partnerships and experiential marketing.
Unbounce
JULY 5, 2023
Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences? The answer: AI, baby. Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
JULY 5, 2023
My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.
Martech
JULY 5, 2023
Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. What it means. The ruling is a shot across the bow for many big tech businesses, says Tim Parkin, president of Parkin Consulting.
Hootsuite
JULY 5, 2023
Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. So, what do you need to know about APIs as a social media user or professional? In this post, we cover everything you need to know about social media APIs to understand how they affect the online tools we use every day. #1 Social Media Too
AWeber
JULY 5, 2023
The idea of using social media for small businesses isn't new. According to the State of Small Business Digital Marketing Report , 72% of small businesses invest in social media marketing, and they find social media platforms most valuable when it comes to business promotion and building relationships with customers. But when you run your own business and you have a lot on your plate, it's nearly impossible to show up on every social media platform.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
JULY 5, 2023
Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?
Martech
JULY 5, 2023
Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where frequent change is acceptable and what areas to keep change to a minimum. Changing the Guidepoint The Guidepoint is the “big win” for an agile team that’s decided either quarterly or based on a major project or campaign.
yorCMO
JULY 5, 2023
Marketing entails advertising campaigns and lead generation tactics. However, while these aspects are undoubtedly important, they represent only a fraction of what marketing truly encompasses. The post Moving Beyond Advertising and Lead Generation appeared first on yorCMO.
Rock Content
JULY 5, 2023
It’s a Barbie world — even the marketing one. The Barbie movie is just a few days away from its official launch on July 21st, and its promotion continues to be a shining marketing example. The campaign has all the ingredients to shine your eyes. I’m talking about the clever utilization of one of the most recognizable brand colors worldwide, tons and tons of product partnerships, and even the use of AI and interactivity.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sales Force: CMO
JULY 5, 2023
Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior. However, there’s no universal definition of what’s transparent and beneficial.
Search Engine Journal
JULY 5, 2023
Meta follows through on threat to block Canadian news content over law demanding compensation for publishers. The post Meta Begins Blocking Content From Canadian News Publishers appeared first on Search Engine Journal.
Litmus
JULY 5, 2023
You’ve read the report , absorbed all the data, and it’s time to take action. But… What action? In this email workflow checklist, we’ll share five simple steps you can follow to make your workflows more efficient right now, today. ( Download the PDF here to save this infographic for all eternity!) Transcript: Your Go-to Email Workflow Checklist Want to improve your email workflow?
Search Engine Journal
JULY 5, 2023
Adapt your ads for Bing generative SERPs and Google's chat-based generative Google Search Experience with this detailed guide. The post Generative AI Integration SERPs And PPC Advertisers appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
JULY 5, 2023
Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business , the U.S. won’t be a big factor yet – and may never be.
Digital Marketer
JULY 5, 2023
It’s Friday. You’re finally going out with that person you met online. You’ve been talking for weeks, and you’re excited to see them in person at last. The outfit you’ve chosen is perfect. That fresh haircut is serving you well. One spritz of perfume, and then you’re out the door. Only, when you get to the bar, your date isn’t who you thought they were.
Search Engine Land
JULY 5, 2023
Google has just released its Ads Editor version 2.4, and advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: Video asset library. All of the videos used in the account can now be found in the video asset library. Multi-account overview. The “Overview” tab now shows a summary across multiple accounts.
DIY Marketers
JULY 5, 2023
Imagine revolutionizing your marketing efforts with the power of AI. Enter Jasper.ai campaigns, the game-changer that’s transforming the way businesses create marketing strategies. Get ready for a deep dive into this innovative tool and discover how it can supercharge your marketing efforts. Short Summary Harness the power of AI to create winning Jasper.ai campaigns tailored to fit your brand’s identity, voice and style.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
JULY 5, 2023
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? Performance Max is geared toward ecommerce, not B2B or lead gen.
Search Engine Journal
JULY 5, 2023
Unlock the secret to scaling your Google Ads & optimizing offline conversions! Join industry leaders in our on-demand webinar. Access now! The post Google Ads: How To Boost Revenue & Optimize For Offline Sales appeared first on Search Engine Journal.
Search Engine Land
JULY 5, 2023
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Understanding OKRs in SEO One of my favorite books is “ Measure What Matters ” by John Doerr.
CMO Network
JULY 5, 2023
Many business acquisitions fail to live up to lofty growth expectations. But with Rao’s, Sovos Brands has created a playbook of what works, growing the brand over 9x.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
JULY 5, 2023
If you say “yes” to one thing, then you are saying “no” to something else. Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead. It is critical to be intentional about when to say “yes” and “no.” As digital marketers, we should challenge ourselves to say “no” more often to: SEO campaigns doomed to fail due to a lack of holistic planning.
CMO Network
JULY 5, 2023
2023 World's Most Influential CMOs Highlights
Search Engine Land
JULY 5, 2023
It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Join Ryan Brock, Chief Solution Officer at DemandJump, as he reveals how to revolutionize your SEO approach using Pillar-Based Marketing as a unifying methodology that allows you to include
CMO Network
JULY 5, 2023
While chaos reigns at Twitter, Meta is launching a competitive app called Threads. Does Threads have a chance?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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