AWeber
MAY 4, 2023
Memorial Day is a federal holiday in the United States that occurs on the same day each year—the last Monday in May. It’s also one of the most popular in the United States, along with Thanksgiving and Veterans Day: According to Statista, Memorial Day has a popularity rating of 80%. But the question is: why is Memorial Day so important for marketers?
Aspiration Marketing
MAY 4, 2023
The world of webinars and success stories of companies that have truly nailed the art of driving engagement. Get ready to be inspired, educated, and maybe even jealous. From e-commerce giants to SEO experts, we're showcasing three companies that have used webinars to great effect, generating leads, increasing sales, and establishing themselves as thought leaders in their industries.
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Sprout Social
MAY 4, 2023
LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space. Four out of five LinkedIn members drive business decisions.
Content Marketing Institute
MAY 4, 2023
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
ConsumerTalk
MAY 4, 2023
Social media marketing has only been around for a relatively short time, but it has become a powerful and effective way to conduct CPG marketing efforts. The basics for social media marketing are the same as for any kind of marketing. You must set goals, know your audience, and don't act like you're trying to sell anything. Beyond those, here are some of the top social media marketing tactics for 2023.
Search Engine Land
MAY 4, 2023
Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured data change.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Trade Press Services Newsletter
MAY 4, 2023
A true professional incorporates lifelong learning into their everyday habits. Setting aside dedicated time for professional development can be challenging but it’s necessary. Fortunately, continuing education no longer means attending conferences or evening classes at a local college. A wide variety of training courses are available online for free or at a nominal cost.
Unbounce
MAY 4, 2023
Artificial intelligence has come a long way in a (very) short space of time. Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. Oh, how naive we were. AI has arrived, and now it’s friggin’ everywhere. Ryan Reynolds is writing ads with ChatGPT for Mint Mobile.
Social Media Examiner
MAY 4, 2023
Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? In this article, you’ll discover a YouTube content strategy for businesses. How YouTube Works in 2023 YouTube is the “second Google”—a vast, ever-growing collection of content that hundreds of millions of people use each day. It […] The post YouTube Content Strategy for Businesses appeared first on Social Media Examiner.
Practical eCommerce - Marketing
MAY 4, 2023
Setting up pay-per-click campaigns is often laborious and time-consuming. Here's how AI can help with campaign structure, keyword selection, ad copy, audiences, and more. The post How ChatGPT Complements Google Ads appeared first on Practical Ecommerce.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Scoop.it!
MAY 4, 2023
In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. Authenticity plays an essential part in swaying the purchase decision of consumers. According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.
Martech
MAY 4, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Kuno Creative
MAY 4, 2023
In the excitement of innovation, expanding into new markets and seeking investments or acquisitions, fast-growing companies sometimes overlook the fundamentals that form their brand strategy.
Martech
MAY 4, 2023
Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Microsoft corporate vice president Yusuf Mehdi said. Why we care. We’ve been keeping a close eye on generative AI integrations throughout the martech space.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
CMO Network
MAY 4, 2023
I attended the WM Phoenix Open in 2023.
Martech
MAY 4, 2023
Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth. Simply put: Your competitors are stalking your customers. Recent Gartner research shows corporate leaders identify “fear of a recession” as their number one challenge to meet growth in 2023.
Search Engine Land
MAY 4, 2023
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing. Canel offers insights into the state of artificial intelligence in search and the integration of chat experiences in the new Bing. Can you discuss your most recent announcements with Bing Chat?
CMO Network
MAY 4, 2023
Have you tried to buy a car in the last year? Its not much fun. With limited inventories to choose from, it has not been an enjoyable consumer experience.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
MAY 4, 2023
We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially if you aren’t the cheapest option, or worse, your website is less than ideal to encourage a purchase. If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading.
CMO Network
MAY 4, 2023
There are similarities between the stock and ad markets, but they are fundamentally different in purpose and operation. Besides, long before digital, media companies sat on both sides of buying and selling. Muddled thinking leads to bad regulation and worse: threats to our leading economic engine.
Search Engine Land
MAY 4, 2023
Microsoft is now rolling out its new Bing Chat to all users who download Microsoft Edge, there is no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Yusuf Mehdi, Corporate Vice President, said. What is new There are four main points of what is new with Bing Chat: Removal of the waitlist for Bing Chat by going from a “Limited Preview” to an “Open Preview” Gaining more visual answers for Bing Chat with rich images and vid
Digital Marketer
MAY 4, 2023
Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Set Up
MAY 4, 2023
Set up CEO, Joe Koufman , virtually sat down with Michael Engleman , the CMO at SHOWTIME. In the interview, he shared his love for storytelling, his appreciation for integrity, and lessons he’s learned from his seven year old son. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you would like to share?
Rock Content
MAY 4, 2023
BeReal was born with the idea of being an app for sharing candid and authentic photos going against the grain of social networks like Instagram with its increasingly standardized feeds and elaborate planning to make posts viral. The idea behind BeReal is to share “real life” photos with your friends, that is, what you are doing on a daily basis, in an authentic way and without filters.
SMA Marketing
MAY 4, 2023
SEM and SEO are related digital marketing strategies. When implemented, they align to accomplish the same goals but consist of very different execution. Sometimes search engine optimization (SEO) and search engine marketing (SEM) are used interchangeably; however, this is inaccurate. You may be wondering how you know what avenue to pursue as you work to achieve your digital marketing goals.
Lusha
MAY 4, 2023
A win-loss analysis isn’t about rooting for your favorite sports team. But figuring out the optimal win-loss ratio for your sales department can put it on the path to victory, if you know how to run with the numbers. So how do you use this tool for improved performance? Understanding how to calculate the win-rate properly will set the stage for everything else.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
GrowPowerful
MAY 4, 2023
By Brett Schklar Estimated Read Time: 6 minutes As the business world continues to evolve, the role of the Chief Marketing Officer (CMO) has become even more vital. Tasked with overseeing a company's marketing strategy, CMOs play a critical role in driving growth and brand awareness. In recent years, the concept of fractional CMOs has emerged, providing businesses with a more flexible and cost-effective option for accessing top marketing talent.
Duct Tape Marketing
MAY 4, 2023
Purposeful Growth: The New Revolution For Business Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Mears Duct Tape Marketing Podcast, I interview Mark Mears. He’s a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams, and organizations to find purposeful growth for business success while making a positive, lasting difference in the wo
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